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Seth Godin: How to get your ideas to spread

Seth Godin: How to get your ideas to spread

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Social Media Marketing Growth and Strategy The world's greatest social media marketer has objectives and strategies. They're documented—on a spreadsheet—or on some social platform where her peers can collaborate. She understands the whole analytics and metrics thing that matters to the bean counters. What Startups Can Learn from Watsi’s Wildly Successful Email Campaign In the winter of 2013, something unusual happened. Y Combinator backed its first nonprofit, accepting Watsi into its batch and sending the message that nonprofit organizations could operate like startups, and that tech companies could learn a lot from the social sector too. Suddenly, that leap of faith Grace Garey had taken two years earlier — deciding to join Watsi’s tiny founding team rather than getting a traditional job — seemed remarkably prescient. Just out of school, she found herself running marketing for an organization that had captured the attention of both the tech and nonprofit communities. By all accounts, she’s done an epic job, catapulting Watsi to the top of industry lists, attracting enviable influencers, and making a name for herself in the process. Just last month she was named to Elle Magazine’s list of ‘Women Who Rule Silicon Valley.’

Will automation take away all our jobs? iStock Here’s a startling fact: in the 45 years since the introduction of the automated teller machine, those vending machines that dispense cash, the number of human bank tellers employed in the United States has roughly doubled, from about a quarter of a million in 1970 to a half a million today, with 100,000 added since the year 2000. These facts, revealed in Boston University economist James Bessen’s recent book Learning by Doing, raise an intriguing question: What are all those tellers doing, and why hasn’t automation eliminated their employment by now? If you think about it, many of the great inventions of the last 200 years were designed to replace human labor. Tractors were developed to substitute mechanical power for human physical toil. Assembly lines were engineered to replace inconsistent human handiwork with machine perfection.

The 5 Best iPad Apps for Music Discovery This post is by Kevin English of The April 2010 release of the Apple iPad has created a huge play for tons of computer manufacturers to enter the tablet arena. I’ve tested some of the unreleased machines that have been created to compete with the iPad including BlackBerry’s Playbook, Samsung’s Galaxy Tab, and HP Slate, but nothing comes close to the reliability and flexibility of the IOS platform. When considering how to “make it” in a tough business like the music industry, I often like to work backwards. Meaning, I’ll look at where potential fans look for new music and then make sure all of the artists that I work with are putting their best foot forward on those platforms. Make sense?

The role of sharing: advertising in the age of social media Savvy brands are embracing the power of the share button to support their advertising campaigns. Photograph: Shutterstock During a commercial break amid the annual Macy's fourth of July celebration on NBC, two commercials aired within minutes of one another that underscored a new era of advertising. The first was an ad for Macy's itself, a compilation of real user-submitted footage taken by Macy's shoppers and fans throughout the US. The American Icons crowdsourcing effort has paid big dividends. Then, just a minute later, I found myself watching a different variation of the same formula: Canon produced a collection of slow-motion clips of kids spinning and jumping while competing at a fierce soccer match.

Sequoia - Pricing Your Product A lot of startups treat pricing as a math problem or, worse, an afterthought. Pricing is as much an art as it is a science, one that relies as much on marketing and psychology as it does on classical economics. This Sequoia Guide covers strategies that can help you figure out the right price for your product—and end up with happier customers and more profit in the process. LinkedIn’s decision to package some seldom-used features as high-margin “premium” accounts spawned a business line that now makes almost $250 million a year. At eBay, touting the benefits of a low-cost tool meant the difference between profitability and a loss. Meanwhile, companies that didn’t properly assess the value of their products and price them accordingly struggled or fizzled out.

This is your brain on communication Imagine that a device was invented which could record all of my memories, dreams and ideas, and then transmit the entire contents to your brain. Sounds like a game-changing invention, right? In fact, we already possess such a technology — it’s called effective storytelling. Human lives revolve around our ability to share information and experiences, and as a scientist, I’m fascinated by how our brains process interpersonal communication. Korea Internet Usage Stats Population and Telecommunications Reports August 11, 2004 - Approximately 62.8 percent of South Korea's 49 million people now use the Internet, according to new government figures reported by . But young men in the cities are by far the most likely to be Net-savvy. Since the start of commercial services in 1994 (read article below), the Internet population has been steadily increasing to a point where it is now nears the penetration rate of mobile phones. Still, South Korea's Internet success has spawned something of a digital divide between ages, sexes and regions. More than 95 percent of those aged 6 to 29 periodically go online, compared with 86.4 percent of those in their thirties, 58.3 percent of people in their forties and just 27.6 percent of those in their fifties.