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The Top 51 Stats for Generation Y Marketers

The Top 51 Stats for Generation Y Marketers
We all know that Generation Y uses technology to connect with the world around them in more diverse ways and in greater numbers than any other age group. But how can marketers tap into this gadget-savvy, brand-aware demographic? The following statistics, taken from four recent reports listed below, provide an insight into the complex world of 13-24 year-olds. Brand awareness 66% would look up a store after learning their friend had checked in. (Mr Y)43% have liked more than 20 brands on Facebook. Gadget Ownership 89% own a laptop (Mr Y)96% of undergraduates owned a cell phone in 2010, vs. 82% of the adult population.The vast majority of undergrads possessed a laptop and an iPod or MP3 player, too, at 88% and 84%, respectively. Technology usage 67% access Facebook from their smart phone (Mr Y)59% visit Facebook during class (Mr Y)40% use Pandora (Mr Y)73% earn virtual currency (Facebook Credits (36%), Farmville Cash (25%) and Microsoft Points (17%) rank among the most popular.) Privacy Related:  MillennialsMillennials

Appeal Don't Bore When Attracting Millennials In this blog series, we have focused on insights from millennials and how you can focus on attracting millennials to manufacturing. Sabrina’s New Job Sabrina never considered a job in manufacturing before getting her first job offer, but it turns out the work suits her well. She’s quite good at it, and her company did a good job to attract Millennials to manufacturing, giving her some colleagues she connects with. Her problem, however, is that she finds work a bit boring. She looks at some of her friends, who have much more exciting jobs, and longs for something more interesting. Are Boring Jobs Really a Problem? Sabrina certainly isn’t alone. Spicing up the work environment benefits employees that aren’t going anywhere, too. Creating a More Appealing Company Rebranding your company can be tricky, but there are a few things you can do to make your work less boring: Change things up. By making work more fun, you’ll engage your employees.

Millennials More Likely to be Influenced to Buy by Social Media Peers [Study] Posted by Shelly Kramer on April 7, 2014 · Leave a Comment A business as usual strategy isn’t going to be enough to reach a consumer market that Millennials are changing beyond all recognition. And surely you won’t be surprised to learn that Millennial buying behavior is heavily influenced by the social media activity of their friends. According to a recent study by Harris Interactive for The Webby Awards, Millennials are not only more likely to take notice of products (or services) their friends are posting about, but they’re also the ones who are most often the first to try out new products and services. The study questioned 2018 U.S. adults, across all age demographics in January 2014, to find out more about their early adoption and sharing habits. The results reveal some interesting differences between the motivations of different age groups to try out new products and services, to share their opinions on social and to take notice of other people’s experiences.

Understanding Digital Children - Ian Jukes One element of my professional reading at the moment is reading through Ian Jukes “Understanding digital children (DK's) Teaching & Learning in the New Digital Landscape”. Ian looks at the difference between digital kids and teachers and the impact that this has on teaching and learning. At one point Ian summarises the differences between Native Learners (screenagers) and Teachers. We know that experience, like using a computer, will change the structure of our brain, This is a concept called Nueroplasticity. We also know that, the more intense the experience, the more profound the change. Media Exposure Mark Prensky - in his papers digital natives and Digital immigrants, highlighted the exposure our students have to different forms of media. Increasingly, the readings and research are converging towards the same point. Digital Students@analog Schools - video Digital students@analog schools

Attracting Millennials with Conversation In this blog series, we focus on insights from millennials and how you can focus on attracting millennials to manufacturing. Julio’s Big Concern Julio doesn’t mind his job at all. He enjoys the work, and he’s pretty good at it. His colleagues are all really friendly, and the pay isn’t bad, especially considering he just graduated. Julio’s only concern is that he doesn’t get to talk much to his managers. Why Making Small Talk Matters It’s not all about simply attracting Millennials, or any employees, you also need to focus on retaining them. Speaking to Your Employees Effectively The most important thing is treating your employees with respect. You also need to make sure that your conversations with them are clear. You don’t have to be best friends with your employees, but engaging them conversationally will improve loyalty and retention.

Hybrid Learning: How to Reach Digital Natives by Alan Rudi “Hybrid education offers promise for engaging students who are demotivated by the lack of meaningful use of technology, and associated opportunities for skill-building and efficiency, in many lessons today.” As technology continues to advance and become more accessible around the world, experts who study how children learn are developing fresh paradigms designed to reach the new generation of students dubbed “digital natives.” The term emerged in 2001 from the work of Mark Prensky, a thought leader, speaker, writer, consultant, and game designer in the field of education and learning. Prensky is also an outspoken advocate of forming a more relevant system for teaching our children. According to Prensky, digital natives are the young people growing up in the digital world. Scientists have discovered that digital natives’ lifelong exposure to technology means that their brains are developing differently. Technology has transformed the world around us. Purpose-driven learning -- Editor

Highly Educated, Highly Indebted: The Lives of Today's 27-Year-Olds, In Charts - Jordan Weissmann A new study by the Department of Education offers up a statistical picture of young-adult life in the wake of the Great Recession. What are today's young adults really like? For those who've spent too much time gazing into the dark recesses of Thought Catalog or obsessing over "Girls," the Department of Education has a new report that offers up some enlightening answers. In the spring of 2002, the government's researchers began tracking a group of roughly 15,000 high school sophomores—most of whom would be roughly age 27 today—with the intention of following them through early adulthood. (One important note: I've shorthanded this group as "today's 27-year-olds." 1. Ever hear someone say that "a college degree is the new high school diploma"? 2. 3. But school was easier if your mom and dad had money. 4. The math: About 84 percent of this group started college. What about other debt? 5. 6. Personally, I'm shocked it's that low. 7. Lucky them. 8. 9. Even bachelor's-degree holders. 9. 10. 11.

The Entrepreneurial Generation Previous youth cultures — beatniks, hippies, punks, slackers — could be characterized by two related things: the emotion or affect they valorized and the social form they envisioned. For the hippies, the emotion was love: love-ins, free love, the Summer of Love, all you need is love. The social form was utopia, understood in collective terms: the commune, the music festival, the liberation movement. The beatniks aimed at ecstasy, embodied as a social form in individual transcendence. Theirs was a culture of jazz, with its spontaneity; of marijuana, arresting time and flooding the soul with pleasure (this was before the substance became the background drug of every youth culture); of flight, on the road, to the West; of the quest for the perfect moment. The punks were all about rage, their social program nihilistic anarchy. So what’s the affect of today’s youth culture? What is this about? Perhaps a bit of each, but mainly, I think, something else. Call it Generation Sell. It’s striking.

The Millennial Media Revolution: How The Next Generation is Re-Shaping The Press – Censored Notebook, Featured Articles By Nolan Higdon [This is the first article in a four part series addressing how the flow of information has changed for the Millennial Generation (referring to people born between the early 1980s and 2000s). Each installment will be published on the Project Censored website weekly throughout this month. (February, 2014). Part I: De-Regulated to Ignorance In The Dumbest Generation: How The Digital Age Stupefies Young Americans and Jeopardizes Our Future, Emory University Professor of English Mark Baurlein argued that the millennials (referring to people born between the early 1980s and 2000s) are the “dumbest generation” because they focus on Facebook and Twitter instead of the political process or history.[1] A decade earlier, critics had predicted the opposite. Recent data suggests Millennial Era voters are widely uninformed and misinformed about political happenings. Previous generations had regulations to protect media from becoming homogenized. [2] Neil Howe and William Strauss.

Your Ping-Pong Table is Worthless - What Millennials Actually Want Millennials can seem like a hard group to please. In fact, about two-thirds of employers say their organisations struggle to manage millennials, according to a study by Bentley University. Today, it might seem as if employers believe that ping-pong tables and fancy, tangible benefits is the way of attracting “Generation Y”. 1. Training Development is the most coveted work benefit to millennials. 2. No one likes a micromanager. 3. Millennials like to collaborate, and have a sense of being a part of something bigger than themselves. Millennials are motivated by shared achievements 4. Who doesn’t like the thought of working away from the office once in a while? 5. Deloitte’s third annual millennial survey found that 78% of millennials are influenced by how innovative a company is when deciding if they want to work there. 6. 7. So there you have it, the 7 intangible benefits that millennials crave. Main image credit: shutterstock

Millennials are conservative, cheap and could be the wisest generation | Money Could millennials, still grappling with the fallout of the Great Recession, emerge better prepared to address all the personal financial challenges confronting them than the rest of us? Some intriguing new research from UBS suggests that these young people, now ranging in age from 21 to 36, could just pull off that feat. Previous surveys have labeled members of the generation who have come of age in the 21st century as broke, spendthrift and narcissistic. But they may posses some traits that will stand them in good stead, financially speaking, in the decades to come. The just-released UBS survey reveals that in spite of their willingness to be entrepreneurial and to embrace bleeding-edge technological innovations, when it comes to managing their money, this group might have more in common with their Depression-era great-grandparents. In the recent market environment, and in spite of last year’s big US stock market rally, cash remains a kind of comfort blanket for many investors.

Gen Z, iGen, ‘Founders’: What should we call the post-millennials? Gen Z? IGen? Generation Me? A lot of names have been thrown around, but when it comes to the teens and tweens of today — the youngsters who aren’t old enough to be considered millennials — the official generational title is still up for grabs. The general response: Oh, really? According to MTV, a focus group of more than 1,000 13- and 14-year-olds chose the name, saying that it reflects their place in a rapidly evolving world. [24 words that mean totally different things now than they did pre-Internet] This generation was in need of a name that conveyed a “sense of identity,” Jane Gould, a senior vice president of MTV Insights, said in the announcement. But the real issue is less about the generation’s name than its deeper identity, demographic and generational experts say. [Working to improve a generation’s image, one selfie at a time] Not anymore. Millennials may be technologically savvy, Dorsey says, “but they still came to a lot of this technology. So who will they be?

Gen X and Y, Come Together Right Now! | Hera Hub Last week Hera Hub gave a shout-out to women above the age of 40 (holla!). We also shared the importance of relationships/mentoring/collaboration between Gen-X and Y. The importance of collaboration amongst women in these varying age groups is crucial per The Guardian’s Article, “Women in Leadership: Collaboration and Cultural Awareness Essential In Next Generation of Leaders”. As Gen X approaches the retirement bench, Gen-Y is preparing to Batter up. What are organizations doing to prepare the next generation, especially women? What are YOU doing to prepare the next generation of female leaders? Immediate and authentic: What millennials want from internal communication (#CommChat recap) Scan any business publication and chances are you’ll see an article or two on how to connect with millennial consumers or how millennials are shaking up workplace culture. Does this generation also have particular expectations for employee communications, and if so, what are they? In our most recent #CommChat, communicators shared how they think millennials are influencing internal communications. For a complete recap of the discussion, visit our Storify page. Join us tomorrow for a discussion on what to do if your brand gets associated with a potentially damaging trending topic. Follow hashtag #CommChat on Twitter starting at 9 a.m. The communication need Participants agreed that millennials’ expectations for immediate communication is just as true in the workplace as it is when they are at home. The tools they want: Apps, internal chat programs In order to address millennial needs for immediacy and convenience, the group suggested using internal apps and / or chat programs.