How to Add Google Author Tags to Your Blog for Improved Search Results Does Google know you’re the author of the content you publish online? If you answered “I don’t know,” chances are you haven’t heard of a very powerful piece of HTML markup code known as rel=”author”. When implemented correctly on websites or blogs with authored content, this small addition to your articles can have a dramatic impact on how your content appears in Google’s search results. This article will explain exactly what rel=”author” is, why you need to pay attention to it and most importantly, how to set it up on your website or blog. What is rel=”author”? Most of us are familiar with the HTML anchor tag as a way to link out to content as seen in this image: Standard anchor tag linking to Google+ account. In that traditional format, the “href” part of the markup is called an attribute of the anchor tag that references the location of the content being linked to. Now, if we add the attribute rel=”author” to the anchor tag, the link looks like this: How to Implement rel=”author”
Linda Lawrey Your Social Media Utility Belt | Once you have begun to develop your social media strategy, it does not take long before you realize just how much time and energy it is going to take to develop a marketable following. I am not going to lie to you, getting quality followers is hard work unless you’re a celebrity. In fact, it will devour a good portion of your time and you will come to understand why many of us become social media/marketing experts along the way. If I have scared you a little, don’t fret too much as I plan to share with you some tools in this post that will make the job easier and will save you lots of time along the way. We are now going to assemble your social media utility belt which will contain the essential tools you will use for everything from sending tweets while you sleep to reaching millions of potential readers with your blog. I recently polled my social media contacts in regards to their favorite tools and as a result allows you to reach many more people than you could do by yourself.
‘Branding effectiever via social media dan betaalde reclame’ Merkambassadeurs dragen beter bij aan het bouwen van imago dan het kopen van reclameruimte op het web. Een Amerikaans onderzoek van GE maakt inzichtelijk hoe die twee zich concreet verhouden ten opzichte van elkaar. Dat iemands sociale omgeving zijn beleving beïnvloedt, is geen nieuws. De onderzoekers stelden een commercial op over GE en verspreiden die via social media enerzijds en betaalde reclameruimte anderzijds. Uit de resultaten bleek, dat de connotatie ‘x is een creatief bedrijf’ 138 procent hoger was bij de socialmediagebruikers dan bij de controlegroep die geen enkele uiting van GE zag. Het onderzoek geeft aan dat earned media meer invloed hebben dan paid media.
A Complete Guide to Creating and Optimizing Google+ Brand Pages posted by Ruben Sanchez | April 6, 2012 | 17 comments Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products. For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post. Creating a Brand Page Brand Pages are created only after logging in to an existing Google+ personal account. The Create Page workflow can be found here: Similar to Facebook’s workflow, you must first create a personal account through which you can create and manage pages. Pick a Category Each business is different, and each page serves a different type of organization. Add Your Information Google will then ask for information specific to the category. Product or Brand SEO Benefits
Google Plus marketing Improve your Google Plus marketing with our hub page.. Although launched end June 2011, Google Plus is the fastest growing social network ever, so it’s worth keeping a close eye on even if many of the early adopters are people like us! Helper 30 Ideas for your 2012 Social Media Plan « Radian6 - Social Media Monitoring and Engagement Put the hats and noisemakers in the closet and pull out the blogs, Twitter chats and Facebook walls. 2012 is here and it’s time to talk social media. But we’ve got good news. It will be easier this time around. We’ve got the new ebook, 30 Ideas for your 2012 Social Media Plan, a concoction of compiled content that brings forth the most useful and popular topics of 2011. This will gear you up for great social strategy in 2012 so you can go beyond the grab-bag of tactics and craft a smart, integrated plan. With this arsenal of 2011 content in hand, we’ve pulled out 30 social media ideas for your 2012 plan. Ideas for Strategy Idea 1: Socialize your culture, not just your technology.Idea 2: Write up a plan.Idea 3: Cultivate long-term relationships.Idea 4: Automate the boring stuff.Idea 5: Calculate the value of your social customer. Ideas for Training Idea 6: Require certification.Idea 7: Require extra certification.Idea 8: Share the vision.Idea 9: Double-check for compliance. Ideas for Engaging
What Are Your Social Media Photo Rights? Image T&Cs Examined It’s always an area that has little transparency, who actually owns the rights to our images once we upload them to social networks? Could I end up seeing one of my photos all over the web, in the papers or on TV? It’s a common question that’s asked when we run our social media strategy sessions with clients. Steps to retaining the copyright of your content First, determine whether sharing an image is a bad thing. Understand the rules of the site you use (they change often)Avoid posting pictures that you’re particularly ‘protective’ overDelete or export any content that you don’t want shared if it’s on a network that could distribute it (see a great post by The Next Web for more information on this)Be selective with your privacy settings and licensing selectionsUse sites like TinEye to see if your images are being shared where they shouldn’t be. Kathy E Gill from Media Shift compiled a great list of the terms and conditions relating to photo usage on most social media sites. Instagram
About Google+ Ripples - Google+ Help Google+ Ripples creates an interactive graphic of the public shares of any public post or URL on Google+ to show you how it has rippled through the network and help you discover new and interesting people to follow. Ripples shows you: People who have reshared the link will be displayed with their own circle. Inside the circle will be people who have reshared the link from that person (and so on). Circles are roughly sized based on the relative influence of that person. The comments users added when they reshared a link are displayed in the sidebar of Ripples. At the bottom of the Ripples page, you can play an animated version of the visualization that shows how the link was shared over time. Beneath the timeline on the Ripples page statistics on the link. While Ripples displays a lot of cool information, you’re not actually seeing all the action that’s taken place. Not sure if a post is public?
How to Use YouTube Live Streaming to Boost Your Exposure Did you know you can broadcast LIVE on YouTube in a few simple steps, right from your webcam? This is great news for businesses. Imagine what this could do for you or your brand! YouTube is a social media heavyweight, so you should give live broadcasting on this popular platform careful consideration for your social media marketing plan. Keep reading to find out why you should consider live streaming on YouTube. The Google+ Back Door to Live YouTube Broadcasting Regular readers of Social Media Examiner will remember Mike Delgado’s excellent article “Google+ Hangouts On Air: What Marketers Need to Know.” Here we’re going to look deeper into the power and position that your business can achieve by using these same features to publish on YouTube. The popular web series GeekBeat.TV (part of the Revision3 Network) does a live show almost every Friday afternoon that broadcasts on YouTube. YouTube Opens a Whole New World for You Why should you care about getting your videos on YouTube?
Jaana Nyström