Marketers Seek to Better Measure Social Media Success Companies and marketers realize that amassing fans and followers is not the be-all, end-all of social media marketing. Yet the challenge remains how to measure success beyond counting these metrics. Data from the August 2011 Chief Marketer “2011 Social Marketing Survey” found that only 26% of marketing professionals saw amassing total followers as an aim for social media marketing. So what have marketers been doing to reach these goals for social media outreach? Despite the fact that the goals and tactics used by marketers focus on engagement, measurement tactics still focus on numbers. The way marketers measure doesn’t quite match up with their goals for social media, and the Chief Marketer study touched on that. By looking at the specific tactics marketers are using, they can measure consumer engagement with content by tracking sharing activity. Keep your business ahead of the digital curve. Check out today’s other article, “Real-Time Bidding Spending to Quadruple This Year.”
SOPA, Internet Censorship Bill, Lauded By Both Parties In Key House Hearing WASHINGTON -- At a House Judiciary Committee hearing Wednesday, Democrats and Republicans joined together to voice support for legislation that would criminalize much of the activity that occupies the Internet. The bipartisan bill known as the Stop Online Piracy Act would establish major new powers for corporations intent on corralling copyrighted materials -- powers that would lead to big legal bills for start-ups and Silicon Valley giants alike. SOPA's Senate counterpart, the PROTECT IP Act, was already voted out of the Senate Judiciary Committee in September. Both political parties -- flush with campaign contributions from Hollywood studios and trial lawyers -- are eager to pass the legislation. "The theft of American intellectual property costs the American economy over $100 billion annually ... and thousands of American jobs," Smith declared at Wednesday's hearing. "I am very pleased that this is a bipartisan bill, and I think that that's very important," Conyers added.
State of Mobile Measurement Reliable, consistent mobile measurement standards are key to attracting greater marketing investment in the platform. In particular, all media depend critically upon reliable metrics for audience reach—the “size of the prize” to attract and retain advertising spending. However, mobile measurement today is challenged by serious methodological and technological limitations. By examining the drivers and inhibitors of better measurement in more detail, the complexity of the mobile ecosystem, and, finally, the need for cross-media measurement, the IAB hopes to inspire industry dialogue. Additionally, while the industry faces significant barriers to stable measurement standards, mobile platforms also present unique opportunities for marketers and content companies.
Alexander Howard: Internet Companies and Lawmakers Speak Out Against the Stop Online Piracy Act If freedom of expression, privacy and innovation online matter to you, it's time to pay attention to what's happening in Congress right now. There's a gathering storm over bills proposed in the United States House of Representatives and Senate that have the potential to significantly hinder innovation, free speech and cybersecurity on the Internet in the name of fighting online piracy. As the Center for Democracy and Technology (CDT) highlights in its new summary of the problems and implications H.R. 3261, the Stop Online Piracy Act, "SOPA sweeps much more broadly and would chill online innovation and expression by creating major new litigation risks for service providers currently protected by the DMCA safe harbor." SOPA is "really a Trojan horse that might be better named the Social Media Surveillance Act," said Leslie Harris, CEO of CDT, in a press conference today. The House Judicial Committee will hold a hearing on H.R. 3261 on Wednesday, November 2011. Internet giants awake
TNS Digital Life | Internet Statistics & Social Media Usage | Online Behavior & Trends Informatica's Integration Cloud Bridges SAP, Salesforce, Others - ReadWriteCloud The problem with SaaS services being delivered from different clouds is that they may as well be from different worlds. Enterprise resource planning software from SAP catalogs human resources that also happen to be addressed by customer relationship management software from Salesforce.com. But their data was designed to be driven in their respective clouds. It may be becoming a fact of everyday life that any problem created by virtue of a cloud-based service must be resolved by a cloud-based service. Data integration, by Informatica's definition, is bi-directional. Not that the public cloud is inherently insecure, but the transfer process can introduce vulnerabilities. Informatica offers an either/or approach depending on the needs of its customer: First, there is Informatica Cloud (depicted above), which the company announced will be made generally available next month, with limited release for testers beginning tomorrow.
Press Widely Criticized, But Trusted More than Other Information Sources Views of the News Media: 1985-2011 Overview Negative opinions about the performance of news organizations now equal or surpass all-time highs on nine of 12 core measures the Pew Research Center has been tracking since 1985. Further, people rate the performance of the news organizations they rely on much more positively than they rate the performance of news organizations generally. And the public’s impressions of the national media may be influenced more by their opinions of cable news outlets than their views of other news sources, such as network or local TV news, newspapers or internet news outlets. The Pew Research Center for the People & the Press has been tracking views of press performance since 1985, and the overall ratings remain quite negative. The widely-shared belief that news stories are inaccurate cuts to the press’s core mission: Just 25% say that in general news organizations get the facts straight while 66% say stories are often inaccurate. Long-Term Views of the Press
How The Web Became Just Another Interface to the Cloud - ReadWriteCloud For years, everyone was talking about the convergence of interfaces. The Web, and as a result, the browser, were "clearly" about to take over as the major platforms and cloud computing emerged. Then, in March 2008, Steve Jobs unleashed the iOS followed by the mobile apps revolution. What seems to have happened next is maybe one of the most intriguing transitions in software history. While many companies are still stuck with the idea that "the browser is the ultimate interface", lately, there's a growing number of leading cloud computing companies that actually don't have a Web interface or that focus heavily on client software running on multiple devices. Why does this happen? Indeed, client software has been around for a while. There are four underlying fundamental changes that are contributing to this renaissance: The Internet: The Internet made client software significantly better. What's next? Spotify doesn't even have a Web interface. What does this mean for cloud computing?
Consulting and Research: Telecoms, Internet, Media Les usages et marches mondiaux de l'Internet 19/09/2011 Les internautes mobiles seront plus nombreux que les internautes fixes en 2013World Internet Usage & MarketsL'IDATE vient de publier son rapport sur « les usages & marchés mondiaux de l'Internet » : Ce rapport fournit les données et prévisions des marchés des services Internet - usages et revenus, par pays et par zone. La segmentation de cette étude s'articule autour des services clés : search, réseaux sociaux, e-Commerce, vidéo, et plus généralement les revenus de la pub en ligne - sur le fixe et sur le mobile. Elle couvre l'Europe, l'Amérique du Nord et l'Asie et analyse les tendances majeures par segment, ainsi que les acteurs clés du marché. L'économie de l'Internet soutenue par la publicité en ligne, et également par le e-commerce Sophie LubranoDirectrice d'études Visitez aussi notre blog IDATE pour lire cet article dans son intégralité ou télécharger le communiqué ici.
Kevin Kelly What UK Internet usage would look like condensed into 1 hour - TNW UK 20 September '11, 11:36am Follow Have you ever wondered how the UK’s monthly Internet usage would look if it was condensed into a single hour? No, neither had we. But the infographic below, based on data from Experian Hitwise, does exactly that, and it is interesting to see how we’re all whiling our time away on the Web. In August 2011, the UK Internet populace spent 3.4bn hours online, and through combining visit data with the average visit session time Hitwise has distilled the whole month’s usage into a single hour: As you can see, social media accounts for the most time spent online, and this perhaps isn’t all that surprising given that half the UK population is now on Facebook. Entertainment is the second biggest category, accounting for 9 minutes of every Internet hour, with video-on-demand sites such as BBC iPlayer and 4OD proving particularly popular.