Website Marketing Management – 5 Tips for Effective Everyday Website Monitoring January is a good time for reflection on what happened last year and for setting goals and milestones for the upcoming year. Let’s take a look at 5 things that will help you monitor your website success in the coming year. What are some of the essentials of website marketing management? Analysis Paralysis There is so much information available via Google Analytics (GA) it can lead to paralysis. With that in mind, let’s look at some things you can do to get the information you need in a format that is understandable and actionable. Learn How to Use Google Analytics You don’t know what you don’t know. Decide What Data Is Important to You You can go the easy route and just add analytics code to your site and monitor the basics or you can get very granular by setting up advanced segments and goals. There is an old saying, that if you shoot at nothing, you will hit it every time. Set Up Your Personal Dashboard Imagine driving your car without your dashboard. Take Action “No action, no change.
How to Design an Ecommerce Site to Maximize Sales Daniel Alves is the design director for the small business web design division at the digital marketing and web design company 352 Media Group. If you read the business news that followed Black Friday and Cyber Monday, you would remember that this year's online holiday shopping season was predicted to be the biggest in history. Many reported that online sales were up a whopping 16% compared to 2010. However, despite these impressive trends, ecommerce websites only convert 1-4% of their leads, on average. While there are many factors that go into creating conversions, one thing is certain: Great ecommerce websites successfully connect a user to a product with a system that is efficient, easy and fun. When designing your ecommerce website, keep in mind there are three basic steps in an online shopping experience. 1. Believe it or not, the biggest reason why a shopper won’t buy something on a given website is not due to its price, your customer service, or a lack of buyer's intent. 2. 3.
10 Steps to Creating a WordPress Blog Hey there! My name’s Ryan and I am another new member to the SEER team. I’ve learned so much since starting at SEER but I thought for my first blog post I would cover something I have some background in, WordPress. The great thing about WordPress is that it really does simplify every step of creating and running a site. NOTE: I am not going to cover how to install WordPress. 1.) Tim Ferriss’s site Four Hour Blog covers a wide array of topics, way too many to fit across his primary navigation bar. This navigation bar was taken from a successful affiliate site. 2.) If you just want to use one of the many free ones available then in your WordPress dashboard go: Appearance —> Themes —> Install Themes —> Search 3.) 4.) In your dashboard go to Settings->Permalinks. 5.) I always recommend creating the following pages which are considered fundamental on a legal and ethical level: 6.) Settings – > Reading: Choose a static page then select your desired home page from the drop down menu. 7.) 8.)
12 Critical Elements Every Homepage Must Have [Infographic] If you’re considering a website redesign or are wondering how to generate more leads from your website, it's a good idea to start with your homepage. Serving as your company's virtual front door, this page is generally responsible for drawing in a majority of your website's traffic. And despite its prominence, many businesses struggle to optimize it properly. You see, your homepage needs to wear a lot of hats. So to improve the performance of your homepage, check out the following infographic detailing 12 critical elements every homepage must have. Download our collection of website homepage design examples here to see how these elements come together. 12 Critical Elements Every Website Homepage Must Have Share this Image On Your Site <p><strong>Please include attribution to with this graphic. What You Should Include in Your Website Homepage Design 1) Headline Within three seconds, a website needs to tell visitors what the business has to offer. 2) Sub-headline
Mentions légales d'un blog: lettre ouverte au Procureur de Paris A la suite de la convocation par la PJ à la PJ pour absence de la mention de l'hébergeur ou lien vers lui sur la page d'accueil de tubbydev.com, voici une lettre ouverte que nous envoyons au Procureur de Paris. Monsieur le Procureur, Il y a 2 semaines, un policier de la Police Judiciaire, rue du château des rentiers, nous a appelés pour nous questionner sur l'absence de mentions légales sur le blog tubbydev.com Le policier a indiqué qu'aucune plainte n'avait été déposée mais que le procureur (ou le parquet) s' était "auto-saisi" de cette infraction. Le policier a ensuite convoqué le propriétaire du nom de domaine tubbydev.com à la PJ rue du chateau des rentiers pour l' entendre. Le policier a indiqué que l'infraction concernait l' article 6, de la loi 2004-575 du 21 juin 2004 et plus précisément: qui renvoie donc pour "prestataire" à Nous avons ajouté donc à cette note que le blog était hébergé par Typepad avec l'adresse du service aux USA. D' autres blogs comme
7 Ways to Lower Your Website's Bounce Rate Bounce rate is the enemy of every website — it's the percentage of visitors that come to your page and don’t go to any others within the same site. It can be frustrating and costly, especially if you've invested time and money into SEO and paid ads to get visitors to your site — you don't want that hard work to go to waste once the person hits your page. Businesses need to make sure their first impressions reel in the visitor in order to reduce bounce rate and to keep the person engaged with your brand. To help you combat pesky bounce rates, we've put together a list of usability considerations that can be used to lower your site's bounce rate and improve visitor retention. 1. Let's face it, no one likes looking at advertisements, but the reality is that many sites could not survive without them. Advertising that's too close to your site navigation can cause accidental clicks, which force visitors to leave your page — unintentionally, and in frustration. 2. 3. 4. 5. 6. 7.
Ecrire un article de blog efficace avec le mind mapping Pensez à laisser un commentaire, une surprise vous attend ! Cet article a participé à l’évènement « Comment écrire un article de blog efficace » à l’initiative de Cédric Vimeux du blog Virtuose-Marketing.com. Il a été sélectionné pour intégrer le ebook qui devrait sortir dans 1 à 2 semaines. Merci à tous pour vos votes et commentaires ! Ecrire un article de blog efficace, c'est toute une aventure... comment passer de la page blanche à un article passionnant ? 1) Trouver une idée La base d'un article, c'est évidemment une idée. 2) Développer l'idée La première carte vous a permis de sélectionner l'idée d'article : bravo ! Phase 1 : le titre de l'article. Phase 2 : Puis développez vos idées de manière concentrique autour du cœur de carte. 3) Rédiger Vous êtes arrivé en phase de production ! www.cnrtl.fr : Centre National de Ressources Textuelles et Lexicales. www.leconjugueur.com : permet d'éviter les fautes de conjugaison (ça peut arriver !) 4) Contrôler, améliorer
Before & After: The Optimization of a Flawed Landing Page Marketers talk a lot about advanced techniques for working with their leads: lead flow, lead management, lead nurturing. But all of that is meaningless without consistent lead generation, and landing pages are the strongest tools in a marketer's arsenal to meet that looming monthly lead goal. Because landing pages are so important to lead generation, attention to detail is in order to ensure you have the highest conversion rate possible. And as it turns out, landing page visitors are pretty darn fickle about which pages they'll convert on. To show you how to prevent landing page abandonment, we took a HubSpot landing page and broke down what it looks like before optimization, and after. See if you can identify the mistakes and how to fix them! Subpar Landing Page Here's an example of a landing page to access HubSpot's ebook that explains how to build your Google+ business page. Optimized Landing Page 1.) 2.) 3.) 4.) 5.) 6.) 7.) 8.) 9.) 10.) 11.) 12.)
How To Integrate Facebook, Twitter And Google+ In WordPress - Smashing WordPress Advertisement Integrating social media services in your website design is vital if you want to make it easy for readers to share your content. While some users are happy with the social media buttons that come built into their design template, the majority of WordPress users install a plugin to automatically embed sharing links on their pages. Many of you will find that a plugin does exactly what you need; others not so much. Some are poorly coded, and most include services that you just don’t need. And while some great social media plugins are out there, they don’t integrate with every WordPress design. If you aren’t comfortable editing your WordPress templates, a plugin is probably the best solution. Today, we’ll show you how to manually integrate the three most popular social media services on your website: Twitter, Facebook and Google+. Please make sure to back up all of your template files before making any changes, so that you can revert back if something goes wrong. 1. 2. <? (al)
The Product Page 2012: 7 Must-Test Elements Bryan Eisenberg | February 24, 2012 | 1 Comment inShare26 The seven must-test elements to try across your product page sections in order to convert visitors into sales this year. All retailers have product pages. Is your product page earning it's keep? When we teach people about product pages, we break them down into the five sections of the product page: Headline/titleProduct imageProduct descriptionReady-to-buy areaAdditional details There are many tests you can perform across the five product page sections. Test your product headline to be benefit oriented and keyword rich as opposed to just your ordinary product name only. There are so many different tests you could potentially experiment with on your product pages, but this list of seven should be a good start to optimizing so that you're ready for Q4 2012. In the next column, we'll look at optimizing your product/service pages for non-e-commerce websites.
Creating Blog Posts 101 Content This is the most important part of you blog post because it’s what your visitors have come for, so if you want them to enjoy it and come back, you need to make sure it’s up to a good standard. Having amazing knowledge is one thing, but if you can’t manage to organize it in a way that is easily understandable to your readers, then it’s completely wasted. Planning Before you even open up your website, you need to get yourself some good fashion pen and paper and start taking notes. Even if you don’t know the exact title of your post, you should atleast know what it’s going to be about, so put that in a circle in the middle of the page and work out from there with a spider diagram. Title Coming up with good titles was a real struggle for me at times, but with a little bit of experimenting over the past five months, I’ve managed to get pretty good at it. Introduction Quality Control Call to Action Structure & Styling Headings Line Breaks Quotes Images Featured Image Linking SEO Smart Links
Optimizing the 2012 Presidential Donation Forms inShare30 A website optimization review for five U.S. presidential campaigns' online donation forms. Election season gets longer and longer every term, forcing presidential candidates to acquire more money than ever to run a successful campaign. Optimizing a candidate's donation form may not seem like a high priority but improving a candidate's form can have a huge impact on their bottom line. Now let's assume that we can optimize his donation form and achieve a 10 percent increase in donation conversion rate. An extra $18.5 million dollars in campaign contributions can be generated over the course of a year just by optimizing the user's experience on the donation form! Below, we'll examine the donation forms for each candidate: Obama, Mitt Romney, Rick Santorum, Newt Gingrich, and Ron Paul, and show them how to improve their forms, increase their conversion rates and generate more campaign donations online. Barack Obama Actual Optimized (Click to enlarge) Mitt Romney Rick Santorum Ron Paul
Starting A Blog in 2012? Avoid These 7 New Blogger Blunders Are you thinking of starting a blog in 2012, or making significant changes to your old one? One thing that you should always be 100% clear on is your purpose of writing. Is it to start a personal blog where you don’t really care if you have a total readership of 9 or is it to have a blog that you want to monetize at some point. If you belong to the former camp, then do as you please, and skip this post. If not, read on. 1. Your blog is not an online journal. Many people get offended at this advice. The majority of the new bloggers gives up within first year of blogging. You target new audiences through marketing as well as your content. Write for your readers. 2. You have many interests and you are happy to write about them. The only way to survive in the blogosphere is to pick a niche and write about that. For starters choose a broad niche such as personal development, writing, marketing, business, technology, fashion etc. Make a list of 20 possible posts you could write on your blog.