Logo design resources I’ve searched my bookmarks and gathered your top tips, culminating in this selection of sites, books, articles and designers. Resource topics Click a topic to jump to that section. Type foundries // Back to resource topics Books Catch a few more recommended reads here: A few good books. Logo history History of popular logo designs, categorised in alphabetical order with a search feature, tooThe Evolution of Tech Company Logos, how famous logos came to be, from NeatoramaThe Evolution of Car Logos, more historical insights over on NeatoramaBranding Firefox, a short insight into the history of the Firefox browser Trends “Logo trends” is a bit of an oxymoron. Articles Design agencies Independent identity designers Awards Blogs Identity Designed, case studies from around the worldIdentityworks, by Tony SpaethBrand New, Armin Vit focuses on corporate and brand identity workSpeak Up on Identity, from the now defunct Speak Up Showcases Style guides and manuals Further resources
Sweet White Space « stoneboard.ca White space design used for communication materials is a good thing. A beautiful thing. Just so we are on the same page here, “white space” is the “blank space” that surrounds pictures and text. It is not just the literal white space in a design. It entails good composition of the design elements. Attention graphic designers: please, please, please, use alignment…use a rule line! White space design is everywhere. It allows the brain to digest messages. It generates a second glance – like a rest station on the side of the road. Many corporations, design firms, artists, and agencies are finally getting out of the messy convoluted design methodology and endorsing the less is more approach. Wow. About time. Use the example of Starbucks. The new logo strips down. It is said we are ‘in the age of the icons’. Print media also needs to take advantage of good planning of space. What information are you trying to provide? Package design. Make it look good. Less copy. Honeyrose Bakery.
Logoed Negative space in logo design It’s hard to beat a clever use of negative space. Here are 35 or so logos that use white space well, along with the designers/agencies responsible. A.G. Low Construction logo By Rebecca Low Martin Newcombe Property Maintenance logo By buddy Nexcite logo By AmoreVia Blair Thomson American Institute of Architects Center logo By Pentagram Ogden Plumbing logo By Astuteo WWF By Sir Peter Scott, modified by Landor FreemanWhite logo By Malcolm Grear Designers The Brand Union logo By The Brand Union Egg n Spoon logo (same day couriers) By Thoughtful Human logo By Social UK Dolphin House logo By Ico Design Eaton logo By Lippincott (thanks, Brendan) Elefont logo By Logo Motive Designs USA Network logo By Sean Serio CultureBus logo By Pentagram Carrefour logo Original design examined by Miles Newlyn (thanks Rianna) Henri Ehrhart monogram (shameless) View the design process on David Airey dot com Sinkit logo By smashLAB Guild of Food Writers logo By 300million ED logo By Gianni Bortolotti Conception logo By The Chase
The Science of White Space in Design White space, also referred to as “negative space”, is an important aesthetic tactic utilised in a majority of graphical/design illustrations/publications. In its most generalised definition, white spaces are the strategic visual sections of a page/illustration that are left unmarked and thus uncluttered by any specific aesthetic detail. Characteristically, these ‘blank spaces’ are strategically located, between margins, leading text and sub-sections of a page layout. The true functional beauty of white spaces lies in its rather paradoxical function; it defines and enhances the visual prominence of various accompanying graphical/typographic elements, without containing meaning, context or content in itself. The Game of Brand Identity In the traditional era of the broadsheet printing press, the real-estate of a page layout was defined by two main elements – Content and Advertising. The Game of Hierarchical Significance The Game of Minimalism credits credits credits credits Author
Logo design process: how professionals do it - Apple. McDonalds. Twitter. Coca Cola. What makes those symbols so special and iconic? Is it their beauty or the colors? While these things are considered during a logo design project, none of them are particularly important. So, if none of these things are responsible for making a logo great, what is? It’s distinctiveness. That is the single, most important trait of any professional logo. Clients all over the world look for and pay for that kind of work, and logo design professionals know how to do exactly that. How do they do it, you wonder? 1. A great logo is an expression of the company values, culture and people. You cannot answer questions like these without making wrong assumptions. That’s why professionals kick-off logo design projects with some good, quality conversations with the client. Landor designed the new British Petroleum logo based on in-depth understanding if their values and culture, as well as what they wanted to communicate. 2. 3. 4. That’s how professionals do it. 5. 6.
Brainstorming 2.0: Making Ideas That Really Happen One of the most common questions we hear at 99U is: “How do I get more out of my brainstorming sessions?” While brainstorming sessions have become perhaps the most iconic act of creativity, we still struggle with how to give them real utility. The problem of course is that most brainstorming sessions conclude prematurely. We all love to dream big and come up with “blue sky” ideas. We’re less fond of diving into the nitty-gritty details of creative execution. So how can we retool our approach to brainstorming to make it more effective? Disney’s rigorous creative process involves 3 distinct phases of idea development, each of which is designed to unfold in a separate room. Step 1 asks “WHAT are we going to do?” It’s all about dreaming big. Room Setup: Airy rooms with high-ceilings are the best locations for thinking big. Mentality: Any idea is fair game. Set aside your assumptions and push yourself to think in new ways. Step 2 asks “HOW are we going to do it?” How Do You Work?
White Space Example 1. Good use of white space: this advertisement show how their product cancels noise by using the lawnmower metaphor to cut the noise "grass", leaving behind only white space, a common metaphor for silence. 2. Poor use of white space: this advertisement, on the other hand, leaves the whole thing feeling unbalanced because all the white space is used up except the bottom left corner, which is simply languishing and unused. 3. 4. 5. 6. 7. 8. 9. Choosing a Computer Whether you work in the office or at home on a personal computer, you must provide your own protection. How Easy Is It to Use? 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20.
5 Basic Types of Logos | No Dinx Graphics When you’re looking to build a strong business or organization, a solid logo and branding design is a must. A well-designed logo can can create loyal followers through simplicity and memorability. Be aware that a logo is the visual representation of a company or brand’s values, beliefs and functions. When designing one, you need to make sure it will represent the business the right way. There are many considerations to keep in mind such as: How the logo will look on products How it will appear on advertising and marketing materials How it will tie your other branding collateral together The thoughts and emotions someone feels when they see your logo (This is weird to think about, but certain colors, shapes, styles and words all trigger emotional responses which will translate into an emotional response to your business.) It’s an entire package, not just a small mark. There are a number of ideas floating around about what a logo really is. Symbol or Icon Word Mark Letter Mark Emblem