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Ten logo design tips from the field

Ten logo design tips from the field
I’ve learned from quite a few mistakes during my time as a designer, and to save you from doing likewise, here are 10 logo tips I picked up. 1. A logo doesn’t need to say what a company does Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture. The Mercedes logo isn’t a car. 2. 3. 4. 5. 6. Don’t follow the pack. Stand out. 7. 8. 9. 10. Not two, three, or four. One. This was a snippet of what’s in the Logo Design Love book. Do you have any other tips to share? I love New York image courtesy of Oded Ezer Related:  Logos

Logo design resources I’ve searched my bookmarks and gathered your top tips, culminating in this selection of sites, books, articles and designers. Resource topics Click a topic to jump to that section. Type foundries // Back to resource topics Books Catch a few more recommended reads here: A few good books. Logo history History of popular logo designs, categorised in alphabetical order with a search feature, tooThe Evolution of Tech Company Logos, how famous logos came to be, from NeatoramaThe Evolution of Car Logos, more historical insights over on NeatoramaBranding Firefox, a short insight into the history of the Firefox browser Trends “Logo trends” is a bit of an oxymoron. Articles Design agencies Independent identity designers Awards Blogs Identity Designed, case studies from around the worldIdentityworks, by Tony SpaethBrand New, Armin Vit focuses on corporate and brand identity workSpeak Up on Identity, from the now defunct Speak Up Showcases Style guides and manuals Further resources

Negative space in logo design It’s hard to beat a clever use of negative space. Here are 35 or so logos that use white space well, along with the designers/agencies responsible. A.G. Low Construction logo By Rebecca Low Martin Newcombe Property Maintenance logo By buddy Nexcite logo By AmoreVia Blair Thomson American Institute of Architects Center logo By Pentagram Ogden Plumbing logo By Astuteo WWF By Sir Peter Scott, modified by Landor FreemanWhite logo By Malcolm Grear Designers The Brand Union logo By The Brand Union Egg n Spoon logo (same day couriers) By Thoughtful Human logo By Social UK Dolphin House logo By Ico Design Eaton logo By Lippincott (thanks, Brendan) Elefont logo By Logo Motive Designs USA Network logo By Sean Serio CultureBus logo By Pentagram Carrefour logo Original design examined by Miles Newlyn (thanks Rianna) Henri Ehrhart monogram (shameless) View the design process on David Airey dot com Sinkit logo By smashLAB Guild of Food Writers logo By 300million ED logo By Gianni Bortolotti Conception logo By The Chase

Brainstorming 2.0: Making Ideas That Really Happen One of the most common questions we hear at 99U is: “How do I get more out of my brainstorming sessions?” While brainstorming sessions have become perhaps the most iconic act of creativity, we still struggle with how to give them real utility. The problem of course is that most brainstorming sessions conclude prematurely. We all love to dream big and come up with “blue sky” ideas. We’re less fond of diving into the nitty-gritty details of creative execution. So how can we retool our approach to brainstorming to make it more effective? Disney’s rigorous creative process involves 3 distinct phases of idea development, each of which is designed to unfold in a separate room. Step 1 asks “WHAT are we going to do?” It’s all about dreaming big. Room Setup: Airy rooms with high-ceilings are the best locations for thinking big. Mentality: Any idea is fair game. Set aside your assumptions and push yourself to think in new ways. Step 2 asks “HOW are we going to do it?” How Do You Work?

The Top 100 Best Business Cards from 2010 The top 100 best business cards of 2010 really are a varied collection, with more and more unique ways of creating business cards being developed every month. While large corporations typically elect for standard (and relatively boring) business cards, small businesses and freelancers can capitalize on their creativity and focused brand image to create a unique and creative business card. Large companies sometimes can create unique cards as well, as their larger budget and personal design teams can have free reign to develop something awesome. Whether you’re a fan of letterpress business cards, functional business cards, vector and cartoon cards, or even a bit more clever business card, you’ll find some awesome cards in this collection. If you need more business card inspiration, check out these posts: Have a safe and inspired New Year! Swiss Army Business Card Wooden Business Card Good Apples Jack Napier The Wedding Boutique Fuelhaus Tina Durocher Kenny Tire Patch Bike Tech Vonnda Scratch Off Card

Logo Tips, Creative Ideas and Logos Creating a professional image for your new logo design is one the most crucial steps to obtain new business. An effective logo design may not be visually an awesome logo. Take for example Coca-Cola™, IBM™, Microsoft™ and other successful corporations whom spend millions each year refining their brand. The design inspiration for these logos took a backseat to marketing savvy. These are famous logos are just a part of a much larger branding effort. Research has proven that people want to associate themselves with brands that they think represent their own good taste. Whether it’s for a auto repair shop or a nanotechnology firm in Silicon Valley, a logo design has to consist of several basic qualities: Easy to Remember – The logic is obvious, though common mistakes in Basic Logo Design 101 can result in a image that no one will ever remember.A Shape or Object – An effective logo is a shape or object and is never a typeface. Above all: keep it simple!

Web Designer Help » 55 Really Creative Logos 55 Really Creative Logos Logos can be really hard to design but the great ones tend to be really simple! So we have compiled a list of 55 logos which thought would help get your creative juices flowing. This post was written by Thomas Hardy, he is a Newcastle based Web Designer/Developer. 31 Comments to “55 Really Creative Logos” #1 Posted by wpheroes (14.05.09 at 23:16 ) Awesome list! #2 Posted by msnifadeleri (15.05.09 at 18:14 ) great logo works i’ve ever seen. #3 Posted by Fabian (17.05.09 at 01:40 ) Thank you Thomas for such a great list. #4 Posted by Thomas Hardy (17.05.09 at 02:13 ) Hey, glad your happy to be included, it was really good work. I am might get round to linking them up but for now I just don’t have the time to link all the logos up as it would seem pointless only doing a couple. #5 Posted by Joni (19.05.09 at 02:39 ) Wow, thanks for putting these together. #6 Posted by marie (23.05.09 at 15:05 ) The best logos I’ve ever seen, they are so creative fantastic work!!! Great!! Ibi

Clever Logo Designs That Speak For Themselves Feb 21 2011 A creative logo design plays a vital role in portraying the brand identity of any company. It is not only the name of the company, but also the brand’s message that communicates with the customers. Therefore, you should keep in mind that it is also the logo design that makes your business memorable and distinguishes it from the rest! It is for that reason that designers put a large amount of effort and time in designing creative and unique logo designs for their clients. Creative Logo Design Ideas Pause Logo In this logo design, the artist creatively used the universal symbol of pause as the letter “U”: Umbrella At first sight, you may read this logo design as “brella” but when examining closer, you will reveal the other two letters. Point A perfect example of an effective logo design that has all the attributes of a successful logo design: B Logo The creator of this logo design is William Patino who creatively created the bee out of the letter “B”: (ik)

60 Highly Clever Minimal Logo Designs Depending on the flavor of your business, your logo may appear big and flashy, bold and colorful or just plain simple and clever. In this roundup, I’ve turned the spotlight towards the more simple and clever logo styles that leave a strong impression. As simplistic as they may appear, there is genius behind these 60 highly clever minimal logo designs. OneFund Filmaps Folder back Bipolar Backspace Stairs Fence v.2 Walk Unarmed Frankenstein Films Thinktank Pelican eveva Love Clip SewPerfect Wave Pendulum Sex Lovers City Direct FishLine Up Straight UP elefont Rocket Golf Illusion Circus of Magazines CodeFish Zip Mummy Foot Missing Helium Killed Productions Bird Giraffe minimum Catch 5 ascus HandsUp Pencil James Forbes Plumbing Wine Searcher Ed’s Electric LocKey Handmade Pictures upside down productions More Wine Kingdom brand Twins Horror Films Ross Poultry Half Crown Jump Atack Tulipart Have a Favorite? When putting a showcase of inspiration together, I often find myself picking a couple of favorites out of the bunch. Written by Shawn Ramsey

What Your Brand Can Learn From The Tug Of War Over Kony 2012 It’s hard to believe it was only a couple of weeks ago that the Kony 2012 phenomenon first broke. In that short time, the Kony film’s content and the motives behind the film’s creation have been dissected from all angles. Not only has there been a backlash, there’s been a backlash-against-the-backlash (and one nervous breakdown). The film is like a Rorshach test: People look at it and see different things, with some viewing it as a moving documentary, others seeing it as a rousing call to action, still others seeing it as a piece of manipulative exploitation, and so on. Why do I see that? "We are constantly bombarded by Internet memes. As a marketer, I can’t help wondering: What if brands could align themselves with ideas and movements as powerful as this one? "In the wake of the Great Recession, we’re seeing the limits of the profit motive as a motivator. Marketing is about making people aware of brands--and beyond that, encouraging people to care about those brands.

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