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Ten logo design tips from the field

Ten logo design tips from the field
I’ve learned from quite a few mistakes during my time as a designer, and to save you from doing likewise, here are 10 logo tips I picked up. 1. A logo doesn’t need to say what a company does Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture. The Mercedes logo isn’t a car. 2. 3. 4. 5. 6. Don’t follow the pack. Stand out. 7. 8. 9. 10. Not two, three, or four. One. This was a snippet of what’s in the Logo Design Love book. Do you have any other tips to share? I love New York image courtesy of Oded Ezer Related:  Logos

Logo design resources I’ve searched my bookmarks and gathered your top tips, culminating in this selection of sites, books, articles and designers. Resource topics Click a topic to jump to that section. Type foundries // Back to resource topics Books Catch a few more recommended reads here: A few good books. Logo history History of popular logo designs, categorised in alphabetical order with a search feature, tooThe Evolution of Tech Company Logos, how famous logos came to be, from NeatoramaThe Evolution of Car Logos, more historical insights over on NeatoramaBranding Firefox, a short insight into the history of the Firefox browser Trends “Logo trends” is a bit of an oxymoron. Articles Design agencies Independent identity designers Awards Blogs Identity Designed, case studies from around the worldIdentityworks, by Tony SpaethBrand New, Armin Vit focuses on corporate and brand identity workSpeak Up on Identity, from the now defunct Speak Up Showcases Style guides and manuals Further resources

How to create a professional logo A professional logo can enhance a company, an organization, or a product. On the other hand, an unprofessional logo can ruin a brand and mar an otherwise good designer’s portfolio. Many logos in use are unprofessional and carry all the tell-tale marks of an amateur or a beginner. Everyone thinks they can design a great logo, but simply knowing your way around Photoshop is not enough. Here are some insights into the process and workflow of effective and modern logo design. 1. A lot of beginners jump right onto the computer to create a logo. A better way to start is to get a fresh sheet of paper and a pencil. As you sketch different options, start eliminating the designs that seem weak or inappropriate. If you are designing a logo for a customer, keep in mind that they might not like all your ideas. 2. Ah, the world of vector graphics. Common image formats like GIF, JPEG, BMP, and TIFF are all bitmap formats. In contrast, vector graphic files are not made of dots or pixels. 3. 4. 5. 6.

Negative space in logo design It’s hard to beat a clever use of negative space. Here are 35 or so logos that use white space well, along with the designers/agencies responsible. A.G. Low Construction logo By Rebecca Low Martin Newcombe Property Maintenance logo By buddy Nexcite logo By AmoreVia Blair Thomson American Institute of Architects Center logo By Pentagram Ogden Plumbing logo By Astuteo WWF By Sir Peter Scott, modified by Landor FreemanWhite logo By Malcolm Grear Designers The Brand Union logo By The Brand Union Egg n Spoon logo (same day couriers) By Thoughtful Human logo By Social UK Dolphin House logo By Ico Design Eaton logo By Lippincott (thanks, Brendan) Elefont logo By Logo Motive Designs USA Network logo By Sean Serio CultureBus logo By Pentagram Carrefour logo Original design examined by Miles Newlyn (thanks Rianna) Henri Ehrhart monogram (shameless) View the design process on David Airey dot com Sinkit logo By smashLAB Guild of Food Writers logo By 300million ED logo By Gianni Bortolotti Conception logo By The Chase

2013 Best Logo Designs + Trends & Inspiration Showcase Posted on 22 '13 May Posted on May 22, 2013 along with 2 JUST™ Creative Comments Logo Lounge , for the past ten years, has posted annual logo design trend reports and they have just released the 2013 logo design trends report. I would love to hear your thoughts on the showcased trends. Do these identity / branding trends effect you or your process? Do you agree with these suggestions? Have you noticed any other trends? Logo Lounge: 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 Discussion on Just Creative: 2011 | 2010 | 2009 2 Logos of Mine Featured in Logo Lounge Book 8 On a similar note, I just found out that two of my logos designed for Ruff Club and PharmSouth are going to be featured in the book Logo Lounge 8, which will be my 5th time featured in one of their inspirational books. Without further ado, here are the logo design trends compiled by LogoLounge.com. The Here Logo Design Trend The Crosses Logo Design Trend The Wave Logo Design Trend The Molecule Logo Design Trend

Brainstorming 2.0: Making Ideas That Really Happen One of the most common questions we hear at 99U is: “How do I get more out of my brainstorming sessions?” While brainstorming sessions have become perhaps the most iconic act of creativity, we still struggle with how to give them real utility. The problem of course is that most brainstorming sessions conclude prematurely. We all love to dream big and come up with “blue sky” ideas. We’re less fond of diving into the nitty-gritty details of creative execution. So how can we retool our approach to brainstorming to make it more effective? Disney’s rigorous creative process involves 3 distinct phases of idea development, each of which is designed to unfold in a separate room. Step 1 asks “WHAT are we going to do?” It’s all about dreaming big. Room Setup: Airy rooms with high-ceilings are the best locations for thinking big. Mentality: Any idea is fair game. Set aside your assumptions and push yourself to think in new ways. Step 2 asks “HOW are we going to do it?” How Do You Work?

How To Get the Perfect Logo Designed – The Best Method You've Ever Seen The StartupBros logo is dead, and I killed it. While our old logo wasn’t in dire need of replacement, we weren’t in love with it, so we decided to change it up. I’ve had a lot of logos designed, so I’ve developed a pretty good method to finding the one your customers love the most. As you may know, this is one of the most controversial things I’ve ever written (a surprise to me). There is definitely no shortage of people who don’t like this method, even HATE it. First you need to get some high-quality logo designs to test. The Right Way to Launch a Contest Head over to 99Designs and Sign Up for an accountAfter you’ve signed up for an account, start a new “Logo Design” contest and fill out the Design Brief. On the next page you’ll set up payment options and a few other settings. Maximizing the Value of Your Contest There are a couple of things I do after a contest is live that make sure I get an awesome logo. Watch Logos Start Pouring In Setting Up the Test We’re almost done – I promise!

The Top 100 Best Business Cards from 2010 The top 100 best business cards of 2010 really are a varied collection, with more and more unique ways of creating business cards being developed every month. While large corporations typically elect for standard (and relatively boring) business cards, small businesses and freelancers can capitalize on their creativity and focused brand image to create a unique and creative business card. Large companies sometimes can create unique cards as well, as their larger budget and personal design teams can have free reign to develop something awesome. Whether you’re a fan of letterpress business cards, functional business cards, vector and cartoon cards, or even a bit more clever business card, you’ll find some awesome cards in this collection. If you need more business card inspiration, check out these posts: Have a safe and inspired New Year! Swiss Army Business Card Wooden Business Card Good Apples Jack Napier The Wedding Boutique Fuelhaus Tina Durocher Kenny Tire Patch Bike Tech Vonnda Scratch Off Card

The definitive guide to logo design: 50 pro tips | Logo design Great logo design requires a complex mixture of design skills, creative theory and skilful application. Any designer worth their salt can create a fit-for-purpose logo, but truly mastering all aspects of the craft takes time. Exclusive offer: Save 15% on Adobe Creative Cloud now Of course, logo design is just one small sub-set of branding, but the logo or brand mark remains the centrepiece of most branding schemes. We've spoken to branding professionals about the intricacies of good logo creation, and what qualifies as a great logo. Logo design research and strategy Before pen hits paper on any new logo design project, thorough research is essential. 01. Before you even start working up a logo design concept, ensure you research your target market thoroughly. Compare all the logos in their competitive set. But bear in mind that many of the world’s most recognisable logo designs stand out specifically because they eschew trends and think differently. 02. Why are we here? 03. 04. 05.

Logo Tips, Creative Ideas and Logos Creating a professional image for your new logo design is one the most crucial steps to obtain new business. An effective logo design may not be visually an awesome logo. Take for example Coca-Cola™, IBM™, Microsoft™ and other successful corporations whom spend millions each year refining their brand. The design inspiration for these logos took a backseat to marketing savvy. These are famous logos are just a part of a much larger branding effort. Research has proven that people want to associate themselves with brands that they think represent their own good taste. Whether it’s for a auto repair shop or a nanotechnology firm in Silicon Valley, a logo design has to consist of several basic qualities: Easy to Remember – The logic is obvious, though common mistakes in Basic Logo Design 101 can result in a image that no one will ever remember.A Shape or Object – An effective logo is a shape or object and is never a typeface. Above all: keep it simple!

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