background preloader

Ten logo design tips from the field

Ten logo design tips from the field
I’ve learned from quite a few mistakes during my time as a designer, and to save you from doing likewise, here are 10 logo tips I picked up. 1. A logo doesn’t need to say what a company does Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture. Just because it’s relevant, doesn’t mean you can’t do better. The Mercedes logo isn’t a car. The Virgin Atlantic logo isn’t an aeroplane. 2. 3. 4. 5. 6. Don’t follow the pack. Stand out. 7. 8. 9. 10. Not two, three, or four. One. This was a snippet of what’s in the Logo Design Love book. Do you have any other tips to share? I love New York image courtesy of Oded Ezer

Related:  Logos

Logo design resources I’ve searched my bookmarks and gathered your top tips, culminating in this selection of sites, books, articles and designers. Resource topics Click a topic to jump to that section. Type foundries // Back to resource topics Paul Rand Rand was educated at the Pratt Institute (1929–1932), Parsons The New School for Design (1932–33), and the Art Students League (1933–?1) Yale University in New Haven, Connecticut. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972. Biography[edit] Sweet White Space « White space design used for communication materials is a good thing. A beautiful thing. Just so we are on the same page here, “white space” is the “blank space” that surrounds pictures and text. It is not just the literal white space in a design. It entails good composition of the design elements. A crowded space is never good for people to digest.

Logo design process: how professionals do it - Apple. McDonalds. Twitter. Coca Cola. Nike. How to create a professional logo A professional logo can enhance a company, an organization, or a product. On the other hand, an unprofessional logo can ruin a brand and mar an otherwise good designer’s portfolio. Many logos in use are unprofessional and carry all the tell-tale marks of an amateur or a beginner. Everyone thinks they can design a great logo, but simply knowing your way around Photoshop is not enough. Here are some insights into the process and workflow of effective and modern logo design. With these tips and your creativity, you can make your logo designs shine with the very best.

Negative space in logo design It’s hard to beat a clever use of negative space. Here are 35 or so logos that use white space well, along with the designers/agencies responsible. A.G. Professional Advice for Great Logos & Designs! The Logo Factory designers have been in the ‘trenches’ for years, with thousands of successful logo design and corporate identity projects under their collective belts and who better to ask for a series of tips and pointers when it comes to developing great logos? Accordingly, here’s some design advice from some of the best designers in the field. It should be noted that most of these tips are not absolutes (you’ll probably be able to find instances in our logo design gallery that will contradict each and every one.)

The Science of White Space in Design White space, also referred to as “negative space”, is an important aesthetic tactic utilised in a majority of graphical/design illustrations/publications. In its most generalised definition, white spaces are the strategic visual sections of a page/illustration that are left unmarked and thus uncluttered by any specific aesthetic detail. Characteristically, these ‘blank spaces’ are strategically located, between margins, leading text and sub-sections of a page layout. The true functional beauty of white spaces lies in its rather paradoxical function; it defines and enhances the visual prominence of various accompanying graphical/typographic elements, without containing meaning, context or content in itself. If used intelligently, white spaces aid in the effective transmission of images and text.

5 Basic Types of Logos When you’re looking to build a strong business or organization, a solid logo and branding design is a must. A well-designed logo can can create loyal followers through simplicity and memorability. Be aware that a logo is the visual representation of a company or brand’s values, beliefs and functions. When designing one, you need to make sure it will represent the business the right way. There are many considerations to keep in mind such as: How the logo will look on products How it will appear on advertising and marketing materials How it will tie your other branding collateral together The thoughts and emotions someone feels when they see your logo (This is weird to think about, but certain colors, shapes, styles and words all trigger emotional responses which will translate into an emotional response to your business.)