Welcome to Twitalyzer Twitalyzer's Data Use and Privacy Policy Twitalyzer makes use of publicly available data in all cases, regardless of source. We rely on public Twitter streams, publicly available data from Klout, PeerIndex, and Rapleaf, and reserve the right to add other data from the public domain from time to time. We do not use direct messages or any other type of private information in any of our processing or reporting. Followbase: A Twitter CRM Starter Kit Although there is no shortage of businesses large and small making great use of Twitter, many are still trying to make heads-and-tales of how to harness its power to communicate with existing and prospective clients. CoTweet and HootSuite are trying to meet this opportunity with feature-rich CRM applications, but for businesses who are Twitter newbies, these apps can be daunting. Followbase saw this opportunity-within-an-opportunity and designed a simple, bare-bones Twitter CRM app that could form a stepping stone to the more heavy-duty apps. All you need to do to get started with Followbase is to connect it with a Twitter account. Twitter’s standard 3rd-party OAuth approval is used here to ensure the user is the actual account owner. Tweets under each topic column are displayed with threaded replies as well as highlighting for the main account and additional team members. If you’re wondering whether there are any semantic or sentiment analyses, the answer is no.
Google Insights Around The World in 140 Characters: How Companies Manage Twitter in 17 Different Countries Edelman Berland Social Media Tools Social Intelligence: Marketing KPIs and Customer Journey Mapping Do you know the process your customers take to buy and connect with you? Their journey is often filled with many steps, stops and starts. What you do to help them along the way makes all the difference in gaining a competitive foothold. Taking action to improve the experiences your customers have within that journey can convert them from shoppers to customers, and then to advocates. Too often customers don’t ask for what they want, and rarely do they behave in the way you expect them to; however, they are telling others directly in social media. Taking this view of your customer’s world lets you make better informed and faster decisions about value propositions, brand strategies, and, more importantly, how to engage customers.