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Online Portfolio Website Made Easy - 4ormat

Online Portfolio Website Made Easy - 4ormat

For Social Media Marketers, SEO Is Much More Popular Than PPC Social media marketers are much more likely to also use SEO in their marketing efforts than PPC, according to a new survey out today. Social Media Examiner announced the results of its fourth annual survey, which this year had replies from more than 3,800 social media marketers around the world. When asked what other marketing channels they use, search engine optimization (SEO) was the No. 2 response behind e-mail marketing. B2B social marketers were slightly more likely to do SEO (67 percent) than their B2C counterparts (62 percent). Going forward, 68 percent of respondents said they’re planning to increase their SEO efforts — a number that’s down slightly from 71 percent in 2011. Only 43 percent of the social media marketers surveyed say they’re planning to increase their use of PPC advertising. As you’d expect, Facebook was the No. 1 social networking site with 92 percent adoption. (Stock image via

Bootstrap Designer - Generate Bootstrap Templates at the speed of light! Use Lifetime Customer Value to Measure Social Media Image via Wikipedia When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. So perhaps evaluating an investment in social media marketing by looking at new customers is the wrong metric. Lifetime customer value is a financial measure based on the long-term relationship and may offer another way to evaluate social media investments. While many big brands have dived into social media marketing with gusto, smaller businesses are more apprehensive. But how do we calculate that return? When I speak to small businesses, the conversation usually focuses on how social media can help them attract new customers. But social media offers an excellent opportunity to strengthen existing customer relationships, and in fact, this might be its greatest value. The use of CLV in social media measurement has its share of supporters at big brands. Diane S.

An SEO's Guide to Video Hosting and Embedding I’m frequently asked: “How should I host my videos for SEO purposes? Is it better to use YouTube, Vimeo or third party hosting?” My response to this question is invariably terse, along the lines of "it depends on the style of your content and what you want to achieve with it". Each situation calls for a nuanced approach, defined by the marketing aims of the company and the audience base the content will appeal to. All hosting solutions have their own set of advantages and disadvantages - making each suitable for different aspects of SEO and Inbound marketing: In this post, I’m going to outline the core of four different approaches I normally recommend to clients, defining the basics of the appropriate technical implementation and the types of content required for each approach. These purposes do sometimes overlap, so i think it’s better viewed as a classic venn: This is by far the most common purpose for video that i come across. Content Type Length Style Location Hosting Embedding Video Sitemap

Channel Development, Partner Relationship Management (PRM) SaaS We are everything you need in your Channel Development, Partner Relationship Management (PRM) System Channeltivity sets up instantly. Launch your channel platform in weeks – not months. We are the world leader in SaaS PRM and provide you the tools you need to manage, enable and engage your channel partners. Our pricing is simple and modular, with special programs for those that are launching or in an early growth stage and complete packages for the more robust channels. Learn more about our PRM Software by reviewing the Modules below. Channeltivity is Channel Management Made Easy! Partner Recruitment Ensure you have the best partners strategically aligned across all geographic areas to meet your business and sales objectives. Portal Content Management Communicate about upcoming events, training and product releases – or whatever you think should be top of mind for your partners, in an easily customizable portal.

A New and Simple Way to Measure Social Media ROI Millions of people around the world have been talking about brand Ireland over the course of this St. Patrick’s Day weekend. This year, for the first time, Tourism Ireland can assess the value of that engagement and compare it to the investment we have made in creating branded messaging. Tourism Ireland is currently ranked the third largest national tourist board on Facebook, with approximately 700,000 fans across 20 markets in eight languages. Just as the PR sector has traditionally measured its impact by the cost of buying advertising to cover the equivalent column inches, so a similar approach can be applied to social media. We identified four levels of consumer engagement with brands in social media: Post Impressions: viewing a brand post. We then categorized the actions that consumers can take across the major social platforms into each of these groupings, and attributed a financial value to the cost of delivering a comparable consumer engagement online.

42 Things To Do On Twitter Besides Tweet Spam & Coupons One of the number one social media questions I hear from business leaders is “what should I tweet?” It’s funny because most business owners start a business because they have a passion for something or at minimum have an interest in it enough they believe they can make some money providing such a service or product. However, when it comes to sending a 140 character tweet they struggle with it. Many are use to the days of the long corporate brochures and matching websites where they can hire a writer to craft every word to perfection. If you are one struggling with “what to tweet” I encourage you to go back to the reasons you started your business. Below is a list of 42 things you can do on Twitter besides tweet coupons or promote your business all day long. 42 Things to do on Twitter Besides Tweet Coupons & Spam! 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. Connect: Authored by:

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