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The 10 Commandments of Social Media Content Marketing

The 10 Commandments of Social Media Content Marketing
In 1997 the first social network was created called and was the forerunner of the modern social networks that started to gain traction in 2002. The first of the modern next generation social media networks that followed in 2002, had the the funky name of Friendster, which to my ear sort of sounds like a hybrid cross between a “Friend” and a “Hamster”. As with any good idea it was quickly copied (“ripped off” is another phrase that comes to mind) and MySpace was created and launched in 2003. This social media network dominated for the next 5 years as teenagers became addicted to the interactive and multimedia rich, self publishing web platform that allowed them to share music, content and information with their friends. The addictive power of the social network was on display to many parents as dinner tables around the world were deserted by teens after gulping down their meat and potatoes, as they rushed off to their computers to continue their “MySpacing” 1. 2. 3. 4. 5. 6.

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How to Save Six Hours a Week on Social Media 210 Flares 210 Flares × You know the feeling. You’re sitting there, staring at your hands, at the keyboard, at the screen, at the ceiling. You’re supposed to post something on Twitter, but you have no idea what to post. ‘ISIS Hackers’ Googled Their Hit List; Troops’ Names Were Already on Public Websites Here's what he's got planned for the sci-fi phenomenon's return to television. First Twin Peaks was supposedly resurrected, and now the other greatest ‘90s supernatural thriller is making a comeback. On Tuesday, Fox announced a limited 6-episode “event” of their beloved X-Files.

10 Steps to Reinvent Media Strategy In today’s communications landscape, Paid (advertising), Earned (PR) and Owned (branded) Media are converging like never before. Of these media types, which is the most valuable? Not “the most expensive.” The most valuable. If what you value most as a brand is the trust of consumers and prospects, then the answer is obvious: Earned Media is far and away the most effective influencer of consumer trust.

Social Media From Scratch Coming Soon: A New Video Series from Mark W. Schaefer: Social Media Explained! 12 Mistakes You Shouldn't Make on Twitter If You Want More Followers You have successfully made an official Twitter account… what’s next? You need to grow your followers. Twitter is one of the many social media platforms that allow businesses to market and advertise itself without the use of additional manpower or expensive resources. The concept around Twitter is that you tweet with a limited character count of 140 which forces you to think about your tweet.

NYPD Edits Wikipedia Entries On Eric Garner, Other Police Brutality Victims <a class="icopyright-article-tools-noscript" href=" target="_blank" title="Main menu of all reuse options"><img height="25" width="27" border="0" align="bottom" alt="[Reuse options]" src=" Click here for reuse options! </a> Someone should let the NYPD know that rewriting a Wikipedia entry doesn't mean they're rewriting history. ThinkProgress:

How Dynamic Content Makes Your Marketing a Helluva Lot More Personal The first time Amazon introduced me to the perfect book for me via their recommendation engine, I was completely awed. The idea that a website could not only recognize a return visitor, but also discern their interests and alter their site experience accordingly, felt like nothing short of magic. Since then, data-driven personalization has become more common, though not entirely pervasive in the marketing space -- perhaps due to a lack of understanding around how it really works. I mean, just what drives all this highly adaptive content? And how does it affect a lead's decision-making process?

Most Valuable Global Brands Recovering Faster Than S&amp;P 500 Slightly off-topic, but likely worth a look to anyone with a vested interest in how the global economy fares (which means pretty much everyone reading this blog): Millward Brown Optimor has compared the financial performance of its list of most valuable brands – you know, the one that pegs Google to be the most valuable at a whopping $100 billion – with the S&P 500 as a whole. The analysis shows the top 100 brands, which Millward Brown refers to as the BrandZ Portfolio and includes many technology companies like Apple, Vodafone, Microsoft, Nokia, BlackBerry, Intel and others, are recovering from the recession at a faster pace than the market. As the chart above shows, the most valuable global brands have been outperforming the S&P 500 for a number of years now but show a much faster recovery from the recession than the market in recent months. The BrandZ Portfolio is now worth 28% more than the S&P 500, and it has returned to profit (+5.6%) ahead of the market.

How to Succeed in Business by Bundling – and Unbundling Much of the business story of the digital age so far has been about taking products and institutions apart — unbundling them. Music CDs were unbundled into MP3s that were sold (and illicitly downloaded) individually. Newspapers have been unbundled by blogs and classified ad sites. Now, digital-education upstarts are trying to unbundle the university. 5 Motivations for Sharing Content Sharing on a social web drives millions of hits for viral videos, motivates people to email humorous articles and makes content spread at the speed of a “click”. Humans have always shared.. …it is in our nature but the information age has accelerated that sharing. It is estimated that every 2 days we create as much information as we did since the dawn of time till 2003. In 60 seconds we find and share vast amounts of content in all its different types of media.