In 1997 the first social network was created called sixdegrees.com and was the forerunner of the modern social networks that started to gain traction in 2002. The first of the modern next generation social media networks that followed in 2002, had the the funky name of Friendster, which to my ear sort of sounds like a hybrid cross between a “Friend” and a “Hamster”. As with any good idea it was quickly copied (“ripped off” is another phrase that comes to mind) and MySpace was created and launched in 2003. This social media network dominated for the next 5 years as teenagers became addicted to the interactive and multimedia rich, self publishing web platform that allowed them to share music, content and information with their friends. The addictive power of the social network was on display to many parents as dinner tables around the world were deserted by teens after gulping down their meat and potatoes, as they rushed off to their computers to continue their “MySpacing” 1. 2. 3. 4. 5. 6.
Social Media From ScratchComing Soon: A New Video Series from Mark W. Schaefer: Social Media Explained! ShareThis Copy and Paste11 Incredible Mobile Marketing Statistics (and why you should care) -Mobile marketing is changing the way marketers, brands, agencies and consumers think about marketing. Smart phones have changed the dynamic forever. No matter whether marketers care about social media, local marketing, email marketing, e-commerce, phone calls or web traffic—mobile marketing is changing them all. If you don’t believe that mobile is changing marketing forever…you’re wrong. Hopefully a few of these stats will open your eyes. There are 7 billion people on Earth. 5.1 billion own a cell phone. 4.2 billion own a toothbrush. Why You Should Care Mobile marketing gives marketers access to a captive audience in a hyper-targeted way. Everything will be touched. Marketing executives need to start prioritizing mobile marketing in their budget right now. To start conservatively, consider a mobile landing page or a mobile text-back campaign. Marketers should view mobile with excitement. Trust me, get out in front of this wave of mobile marketing or you will be swept away by it.
‘ISIS Hackers’ Googled Their Hit List; Troops’ Names Were Already on Public WebsitesHere's what he's got planned for the sci-fi phenomenon's return to television. First Twin Peaks was supposedly resurrected, and now the other greatest ‘90s supernatural thriller is making a comeback. On Tuesday, Fox announced a limited 6-episode “event” of their beloved X-Files. Helmed by original series creator Chris Carter, the new miniseries will be bolstered by David Duchovny and Gillian Anderson reprising their roles as Fox Mulder and Dana Scully, the dynamic duo that chase down paranormal cases left in the FBI files, often to the chagrin of shadowy government forces. “The X-Files was not only a seminal show for both the studio and the network, it was a worldwide phenomenon that shaped pop culture—yet remained a true gem for the legions of fans who embraced it from the beginning. The series featured many indelible characters (Smoking Man, anyone?) The X-Files spanned 202 episodes after 9 seasons—as well as two feature films—and left the air back in 2002. There are no scripts yet!
Most Valuable Global Brands Recovering Faster Than S&P 500Slightly off-topic, but likely worth a look to anyone with a vested interest in how the global economy fares (which means pretty much everyone reading this blog): Millward Brown Optimor has compared the financial performance of its list of most valuable brands – you know, the one that pegs Google to be the most valuable at a whopping $100 billion – with the S&P 500 as a whole. The analysis shows the top 100 brands, which Millward Brown refers to as the BrandZ Portfolio and includes many technology companies like Apple, Vodafone, Microsoft, Nokia, BlackBerry, Intel and others, are recovering from the recession at a faster pace than the market. As the chart above shows, the most valuable global brands have been outperforming the S&P 500 for a number of years now but show a much faster recovery from the recession than the market in recent months. The BrandZ Portfolio is now worth 28% more than the S&P 500, and it has returned to profit (+5.6%) ahead of the market.
Selling Through Social Media to Close More Leads - InsideviewSelling Through Social Media to Close More Leads Share this Infographic with friends on Twitter: Embed the above image on your site - copy and paste from the code below. <! What is Social Selling? There is a growing amount of buzz about a concept called "social selling" (often used synonymously with Sales 2.0). In the last five years the notion of social sales has changed dramatically with the adoption of Web 2.0 and social media. Social Sales and Customer 2.0 As with many new trends enabled by technology, social selling has a tendency to be thought of as the adoption of social media and online collaboration tools by sales organizations. Conversations occurring within social media have become more influential to the buying decision than traditional sales and marketing tactics. Intelligence Is Key Social selling is about recognizing that the buying process is controlled by a better informed and more connected customer.
NYPD Edits Wikipedia Entries On Eric Garner, Other Police Brutality Victims<a class="icopyright-article-tools-noscript" href=" target="_blank" title="Main menu of all reuse options"><img height="25" width="27" border="0" align="bottom" alt="[Reuse options]" src=" Click here for reuse options! </a> Someone should let the NYPD know that rewriting a Wikipedia entry doesn't mean they're rewriting history. ThinkProgress: The New York Police Department has anonymously edited and tried to delete Wikipedia pages about police brutality victims, Capital New York has discovered. It's mind-boggling that whoever edited these pages didn't realize IPs actually do point back to the editors.
Marqueed - Simple image collaboration and markup tool. Share, annotate and discuss images.Marketing et médias sociaux aux États-Unis : les blogs déclinent, Facebook (et LinkedIn) triomphentEn 2011, l’étude menée auprès de 500 entreprises ayant la plus forte croissance par l’université du Massachusetts (University of Massachusetts Dartmouth Center for Marketing Research) portant sur l’usage des réseaux sociaux à des fins marketing relève une forte hausse de l’usage de ces réseaux et l’abandon des autres points de visibilité (blogs, podcasts, forums etc.) Points notables, plus des deux tiers des 500 entreprises américaines étudiées utilisent Facebook et LinkedIn et près de la moitié Youtube. Sans grande surprise, MySpace est dans les limbes, tout comme les podcasts. L’étude relève toutefois un paradoxe. Les outils tels que les blogs ou les forums, bien que délaissés, affichent le plus haut taux d’efficacité, selon les entreprises qui les utilisent à des fins marketing (tableau 2). Une approche somme toute assez logique. Vous pouvez lire un résumé de l'étude sur le site de l'Université de Dartmouth L'article de emarketer.com
How to Succeed in Business by Bundling – and UnbundlingMuch of the business story of the digital age so far has been about taking products and institutions apart — unbundling them. Music CDs were unbundled into MP3s that were sold (and illicitly downloaded) individually. Newspapers have been unbundled by blogs and classified ad sites. Now, digital-education upstarts are trying to unbundle the university. What’s becoming clear as time passes, though, is that this is not a one-way process. Yes, digital technology enables a lot of unbundling. Why is this? Andreessen and Barksdale started working together almost 20 years ago at Netscape Communications. I said, really just to end the conversation, “Gentlemen, there’s only two ways I know of to make money: bundling and unbundling.” Andreessen: It also demonstrates a huge advantage to having to leave for a plane. Barksdale: That’s right. Barksdale: It’s easier to do in the digital age. Music was one of the things where there was this very clear set of bundles in which the products were sold.