Integration Platform for Connecting SaaS and Enterprise Applications

GoodData | Experience SaaS Business Intelligence Sayduck Ecommerce Software, Shopping Cart & Online Store Solution - Shopio We Speak Your Language The Most Important Ecommerce Marketing Metric You're Not Tracking How's business? Good? How can you tell? Intuitively, humans use ratios determine value. If I put $15k into getting a car, am I getting more value than that back? Businesses tend to operate the same way. Unit Economics People use the term "ROI" or "Return On Investment" very loosely. Unit economics might sound fancy, but it's a really simple concept. I kept putting "units" in quotation marks because what you look at as your unit of economic value can significantly change how you approach growing your business. Transactional Unit Economics I remember someone once described selling through marketplaces, like Amazon.com, as the most addictive experience in the world. Transactional unit economics are expressed using a simple ratio: Cost Of Transaction Acquisition (COTA) : Average Order Value (AOV) This can be read as: "For every dollar I put in to acquiring a transaction, I get $X back." Customer Centric Unit Economics Every year we conduct our annual "State of Inbound Marketing" report.

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