Apple is moving its cognizance from hardware to software-driven offerings
Subscription services square measure an ideal method of protection down customers. Strategies For Day Treading factor missing from Apple’s keynote event, it had been the robust presence of Apple hardware recent services, not all of which can be exclusive to Apple users. with the exception of many upgrades to the Apple iPad and iPad mini, the corporate placed minimal importance on hardware. Apple's line of services enclosed a TV programming service, MasterCard, magazine subscription and game subscription service. Another uncommon reality regarding the event was that almost all of the announcement Apple created wasn’t prepared for launch. The school large conjointly steered afar from the evaluation of most of their new services. Most of Apple’s services square measure ground-breaking feats of innovation; they merely improve on current software-driven services that are on the market these days.