Ocean Marketing: How to self-destruct your company with just a few measly emails [update]

ClickBrain - Marketing is Dead. Long live the relationship! Marketing Lessons From The Grateful Dead's Reincarnation I’m sitting in my office devouring a veggie burrito bowl and my mind wanders back to last summer when I was eating a similar meal. Only then, I was not at a desk in the New York City branding and advertising agency that I run, but in a field in Masontown, West Virginia. My “company” at that time included hundreds of ravenous, tattooed, tired-but-happy concertgoers. We stood in a long line waiting to fill our plates with burritos served from a two-burner stove and plastic containers on a folding table. I was at the All Good Music Festival to see the headlining performance of Furthur. My daughter and I saw every Furthur show we could attend for the rest of the year. On this tour I’ve heard great music while being reminded of some good marketing lessons from a band that has been around in various forms and popular since 1965: Embrace Your DNA: Furthur is still the Dead. Be Accessible: Often, people don’t like something the first time they try it.

A wireless hacking computer that can't be hacked Las Vegas (NV) - If you think seeing a dozen wireless networks makes your computer the ultimate scanning box, think again. A small security firm has made a portable computer that is capable of scanning 300 networks simultaneously. Dubbed the "Janus Project", the computer also has a unique "Instant Off" switch that renders the captured data inaccessible. The computer is the brain-child of Kyle Williams from the Janus Wireless Security Research Group in Portland, Oregon. We first spotted Williams sitting quietly and sipping Mountain Dew at the recently held Defcon security convention at the Riviera Casino in Las Vegas, Nevada. While it appeared as if Williams wasn't ver busy, the bright yellow Janus computer in front of him was scanning and capturing data from hundreds of wireless networks in range. At first glance, the Janus computer looks like a laptop, but Williams said it is much more powerful than that. Kyle Williams, aka "Goldy", poses with his Janus computer

A VC: Marketing You asked for it Arnold and 84 others (so far). So I'm gonna talk about marketing. I believe that marketing is what you do when your product or service sucks or when you make so much profit on every marginal customer that it would be crazy to not spend a bit of that profit acquiring more of them (coke, zynga, bud, viagra). A very experienced and successful entrepreneur came into our office a week ago to pitch his latest company. At the end of his pitch he showed us some numbers. Normally for a raw startup we see almost all product and engineering expenses (headcount). So a few days later, I called him. Zynga has spent millions on customer acquisition and continues to do so. In my talk at Harvard Business School, I said "Early in a startup, product decisions should be hunch driven. Early in a startup you need to acquire your customers for free. So if you need to acquire customers for free early in a startup, how do you do that? 2) Social hoooks – Your product/service must be social.

100 Things to Watch in 2012 Uniqlo, H&M and Retail As the Third SpaceApril 15, 2014 | 4:30 pm “Retail As the Third Space,” one of our 10 Trends for 2011, is rapidly accelerating: As digital commerce becomes habit for consumers, brick-and-mortar is increasingly focused around experiences, unique environments and customer service, giving shoppers new reasons to visit retail spaces. Uniqlo’s flagship in New York is a good example. A newly renovated floor incorporates a Starbucks (a favorite brand among teens) and, as MarketWatch reports, “lounge sofas, tables and chairs and an iPad station, allowing shoppers to stay and mingle.” Thanks to a partnership with the nearby Museum of Modern Art—resulting in a range that uses images from famous artists—the floor’s design is museum-like, with T-shirts in framed display cases.Another recent example in Manhattan is H&M’s flagship, which opened in late 2013, which one writer dubs “The most retail fun you can have with your clothes on.” Bring on the brie!

Raspberry Pi: A $25 Bare-Bones PC That Fits On Your Keychain There are a number of barebones/mass-market low-cost devices out there, many of them aimed at the huge developing world market, hoping to outfit people with basic PC functionality for as little cost as possible. The OLPC is among the most famous, but perhaps the most luxurious: with a cutting-edge screen, built-in keyboard and networking, and so on, it has perhaps aimed too high, resulting in (as we’ve seen) increasing price and limited uptake. India’s “$35″ tablet comes to mind as well. David Braben, perhaps best known for developing the revolutionary Elite, is now leading a foundation called Raspberry Pi to mass produce this ultra-minimal PC and distribute it where even an OLPC is too much. It’s about the size of a USB drive, and comprises a 700MHz ARM11 processor, 128MB of RAM, and ports for video, removable media, and USB 2.0. The Raspberry Pi team still has to prove it can produce the device for the price they’ve quoted — a task that has choked bigger operations than theirs.

The 14 Most Powerful and Effective Words in Marketing | 60 Second Marketer | Tips, Tools and Techniques for Marketers Around the Globe In Go Mobile, the book I’ve written with Jeanne Hopkins from HubSpot, we review a list of the 14 most powerful words in marketing so that readers can use them in their mobile marketing campaigns. This post gives you a sneak peak at the list that’s included in the book. Enjoy. Have you ever bought a product that you didn’t really need? Or, you may have been told about a deadline to buy concert tickets, join a health club or even buy a car for 0% interest. What’s up with that? This week, I’ll be posting blogs on this very topic. Below, you’ll find the 14 most powerful and effective words in marketing. I’ll cover this entire topic in depth when I speak at the SXSW conference. FreeNowYouSaveMoneyEasyGuaranteeHealthResultsNewLoveDiscoveryProvenSafety After decades of testing, these words have proven to be the ones that are the most persuasive at encouraging people to choose Brand A over Brand B. What do all these words have in common? How should you use these words in your marketing campaigns?

45 Creative Alcohol Advertisements Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with tobacco advertising, it is one of the most highly-regulated forms of marketing. Some or all forms of alcohol advertising is banned in some countries. Scientific research , health agencies and universities have, over decades, been able to demonstrate a correlation between alcohol beverage advertising and alcohol consumption. However, it has not been proven that alcohol advertising causes higher consumption. The uniqueness of the products and brands are so flavorful, Whether you’re a vodka, whiskey, bourbon, beer or wine drinker, creative alcohol advertisements can always be appreciated. Advertisement 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. Author : Dustin Betonio Dustin Betonio is a Translation Management graduate at University of Mindanao.

Seeing in the Dark & SEEDMAGAZINE.COM - StumbleUpon Credit: cliff1066tm. Patient TN was, by his own account, completely blind. Two consecutive strokes had destroyed the visual cortex of his brain, and consequently, his ability to see. It is not uncommon for stroke patients to suffer brain damage, but the case of TN — referenced by his initials, the general practice in such studies — was peculiar. His first stroke had injured only one hemisphere of his visual cortex. Known as selective bilateral occipital damage, TN’s unusual injury made him the subject of much interest while recovering at a hospital in Geneva. To further test the extent of TN’s abilities, researchers from Tilburg University in the Netherlands devised a simple yet decisive experiment: an obstacle course. TN’s rare condition is known as blindsight. The researchers explained that TN’s success indicates that “humans can sustain sophisticated visuo-spacial skills in the absence of perceptual awareness.”

Consumer Behavior: The Psychology of Marketing The 75 Things New Yorkers Talked About in 2011 From left: Paul Sancya/Associated Press; Chris Jackson/Getty Images; Evan Agostini/Agoev, via Associated Press; Ben Stansall/Agence France-Presse — Getty Images; Charles Sykes/Associated Press; David McDaniel/The Oklahoman, via Associated Press; Adam Taylor/ABC; Todd Heisler/The New York Times; Michael Buckner/Getty Images for Clear Channel; Ronen Akerman/ Showtime; Ben Glass/Warner Brothers Pictures; Joel Ryan/Associated Press. From left: Rick Perry, Princess Beatrice, Emma Stone, Emma Watson, Regis Philbin, Herman Cain, Lacey Schwimmer and Chaz Bono, Dominique Strauss-Kahn, Nicki Minaj, Claire Danes, Ryan Gosling, Adele. It was a year in which smart, talented women ruled the music scene (Adele), the best-seller lists (Tina Fey) and the box office (“Bridesmaids”), and starred in the best new show on television (Claire Danes in “Homeland”). It was a year in which Mormons sang, Chaz Bono danced and talked. 1. 2. 3. 4. calls it quits after 28 years. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16.

JBMail 3.2 - Compact and portable secure e-mail client PLEASE NOTE: JBMail is no longer developed, supported, or sold. There will be no further releases. There may be security vulnerabilities in this software, though the author is not aware of any exploits. JBMail doesn't render (or even support!) I'm happy to announce that JBMail Plus is now available for free! You can download JBMail Plus 3.3 beta3a in a ZIP file. On a personal note: my deepest thanks to all the fans of JBMail over these 14 years. About the software JBMail is a compact and portable secure e-mail client. Ideal for USB flash drive, CD, or even floppy disk! JBMail runs on Windows 95, 98, ME, NT 4.0, 2000, XP. Who might want to use this software? ROAD WARRIORS and MOBILE USERS who benefit from a streamlined mail client that leaves mail on the server and which doesn't force them to download all mail (saving time and bandwidth).