Top 7 Get Biggest Digital Advertising Trends Taking Right Place
Let’s review some of the biggest digital advertising trends that are shaping the present and the future. 1. Omni-channel marketing Today, the increasing number of tools consumers have at their fingertips to make purchase decisions has shifted the way they buy. For example, before the internet, if you wanted to buy a product, you went to the store and bought it. Even if you visited a few different stores, for the most part, it was a one, two, or three-stop-shop. Now we have the internet, smartphones, magazines, TV, and brick-and-mortar businesses. That shift has birthed a form of marketing known as “omni-channel,” which focuses on providing a seamless experience across all channels. According to AdWeek, 62% of companies have, or plan to have, an omni-channel marketing strategy. Take Disney for example, who allows users to book trips right from their website, then plan them step-by-step with the “My Disney Experience” tool. 2.