Get Top 10 Trending Popular Digital Advertising 2019
1. Lines Blur as Google, Facebook, and Amazon Eat the World – As the triopoly rises to the top and competes fiercely with each other for digital ad dollars, the worlds of search, social, and eCommerce will continue to blend together. Amazon is essentially a massive search engine now, Google has seen great success with Shopping Ads, and now Facebook, through Instagram, is becoming a major player in eCommerce. How can marketers optimize spend? The Opportunity: Marketers will need to work hard to connect the dots across all these different channels and seek out an independent view of the entire customer journey, especially as lines are blurring across publishers and devices. 2. The Opportunity: Because Stories are such a rich, immersive ad format, there’s plenty of opportunity to experiment with engaging creative. 3. The Opportunity: Messenger apps present an opportunity for brands to move conversations forward in a way unlike any other format. 4. 5. 6.