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Usaddict : Formulaires web : Apple pousse... Responsive Web Design: What It Is and How To Use It - Smashing Magazine Advertisement Almost every new client these days wants a mobile version of their website. It’s practically essential after all: one design for the BlackBerry, another for the iPhone, the iPad, netbook, Kindle — and all screen resolutions must be compatible, too. In the next five years, we’ll likely need to design for a number of additional inventions. In the field of Web design and development, we’re quickly getting to the point of being unable to keep up with the endless new resolutions and devices. Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The Concept Of Responsive Web Design Ethan Marcotte1 wrote an introductory article about the approach, “Responsive Web Design992,” for A List Apart. “Recently, an emergent discipline called “responsive architecture” has begun asking how physical spaces can respond to the presence of people passing through them.

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HOW TO: Track Social Media Analytics Social media is a relatively new phenomenon, but Delicious, Digg, StumbleUpon and other social media websites have become an increasingly important source of website traffic. This also creates a massive demand for data related to social media. Where are users coming from? What topics excite them? These are questions that, when answered, can be the difference between a successful website and a failed social media campaign. But social media analytics is young, and not many people know where to start. Understand what you want to track As with most things in life, you can't conquer what you don't understand, or at least what you haven't really thought about. What is your goal? You're going to focus on traffic statistics if you're tracking social media website engagement, while if you're tracking a wider campaign, Twitter response and positive comments might be a more appropriate metric. Optimize your existing analytics software Add new analytics tools Aggregate your analytics Analyze and engage

5 règles d'ergonomie, web design et e-merchansing internet Un constat fréquent est que les sites Internet sont conçus par des chefs de projet marketing surfers hardcore du web (qui aiment se faire plaisir, avouons le aussi) pour des utilisateurs « normaux ». Les bonnes idées se révèlent souvent être de gros flops car technologiquement discriminantes/trop avancées ou non adaptées à la cible (ex : la redoute lance la cabine d’essayage virtuelle 3D en 2008, la fonctionnalité fait rapidement plouf et est retirée du site). Sur Internet on a le souci du client, on se présente en « customer evangelist » et on est customer obsessed… C’est d’autant plus facile que la technologie permet d’atteindre un niveau de personnalisation et une interactivité exceptionnelle avec ses clients pour un coût limité. L’ergonomie web peut se définir comme l’ensemble des actions contribuant à améliorer l’expérience d’un utilisateur sur un site internet ou une application web en les rendant plus intuitifs, agréables, efficaces et pertinents.

iQ Blog - a blog about usability, accessibility and user-centred design We’re a small country. And Ireland probably isn’t the first place that jumps to mind when you think about international creativity hubs. That’s why OFFSET, the annual creative industry festival held in Dublin’s Docklands, is all the more remarkable. It’s an event that punches above its weight on the international scene, to the point where it was recently ranked as one of the most significant milestones in modern design by Computer Arts Magazine (just beside the iPad). These heavy hitters speak alongside an amazing pedigree of Irish talent; this year alone featured Maser (street art), Richard Moss (photography), Brown Bag Films (animation) and Chris Judge (illustration). The fifth annual festival, which finished up just over a week ago, attracted over 2,200 delegates, including many from the IQ team. Brian at Offset. I spoke to Brian to get his take on what OFFSET means for the creative industries in Ireland. Sheena Bouchier: What do you love about offset? SB: Richard Turley?

ScrapeBox – Harvest, Check, Ping, Post Social Media Measurement Using Google Analytics Ergonomie et référencement : les meilleures pratiques pour 2013 Vous avez été plus de 300 à nous suivre lors de la conférence du salon e-Commerce Paris 2012. C’est avec un grand plaisir que nous vous livrons ici les Best Practices 2013 en matière d’optimisation du référencement et de l’ergonomie. Tout d’abord, un bref rappel des conventions et règles ergonomiques déjà en vigueur… 1. Conventions et règles en ergonomie Les conventions et règles à respecter dans une démarche ergonomique pour le haut de page (header) Vous remarquerez que beaucoup de ces éléments relèvent désormais du bon sens. Ci-dessous, les éléments pour le footer : Les conventions et règles à respecter dans une démarche ergonomique pour le bas de page (footer) Les conventions en Ergonomie : des règles de bon sens qui doivent être adoptées et appliquées par tous en 2013. Les conventions et règles à respecter dans une démarche ergonomique 18 critères répartis en 8 groupes : Voici les autres règles que nous vous proposons : 2. La Méthode du tri de cartes (“Card Sorting”) 3. 4. 5. 6. 7. 8. 9. 10.

67 Percent of Online Shoppers Will Leave a Website Due to Slow Performance, New Harris Poll Reveals—Consumers Will Quickly Go To a Competitor When Experiencing Site Glitches August 14, 2013 67 Percent of Online Shoppers Will Leave a Website Due to Slow Performance, New Harris Poll Reveals—Consumers Will Quickly Go To a Competitor When Experiencing Site Glitches Riverbed Technology, an application performance company, recently announced the results of one of the most extensive surveys to date on website performance and mobile shopping. According to the Riverbed-sponsored Harris Poll, once online, shoppers consult three websites on average before making a purchase and poor website performance causes the shopper to go to a competitor. A majority of U.S. adults (68 percent) expect to shop online for gifts this upcoming holiday season. Today, an increasing number of shoppers are using mobile phones and tablets to make purchases. In order to avoid losing customers once they visit a website, Riverbed recommends making sure a website is high performance and scalable to take peak loads over the holiday season.

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Des landing pages qui convertissent Un site attire tous les jours des visiteurs qui “atterrissent” sur ses pages. Les pages qui les accueillent se nomment des pages d’atterrissage ou landing pages. Ces pages sont clés car elles vont déclencher ou non la conversion du visiteur en membre ou en acheteur/lead (en particulier lorsque vous avez acheté du trafic qu’il vous faut rentabiliser) – cet article vous propose des conseils simples à mettre en oeuvre pour améliorer vos pages d’atterrissage ou landing pages. Le squelette d’une landing page Votre page d’atterrissage peut être une page de votre site Internet ou bien une page que vous avez réalisé et optimisé pour faire accomplir aux visiteurs une action precise. Le visuel ci-dessous vous présente une structure classique d’une landing page avec tous ses composants Anatomie d’une landing Page – Source : kissmetrics (Voir les mensurations idéales d’une landing page pour aller plus loin sur le sujet) Trouver l’accroche de votre landing page #1 : Être concret #3 : Être engageant

Usability articles and resources Browse by topic Browse by category Latest article 5 reasons why your first user research activity should be a usability test 4 April, 2016 - A usability test is the wrong research method when you want to discover if there's a real user need for your product; when you want to understand the environment where your system is used; and when you want to find out how people use your product in their daily lives. User experience e-books Bright Ideas for User Experience Managers If you're a user experience manager (or just like to take a strategic view), start here. Usability Test Moderation: The Comic If you've been tasked with running a usability test, then you'll love this instructional guide. ISO 9241 for Beginners ISO 9241 is widely cited by user experience experts who would be hard pushed to name any other standard — but all most usability professionals know about the standard is its name. Usability Test Plan Toolkit Morae for Usability Practitioners User Experience Research articles & resources