5 Levels of Effective Communication in the Social Media Age

Soren Gordhamer is the organizer of the Wisdom 2.0 Conference, which brings together staff from Google, Facebook, and Twitter with others to explore living wisely in our modern age. Mashable readers can use code ‘Mashable‘ for a discount when registering. In the era of social media, our networks are much larger than they have ever been, and we have more ways to communicate with those in them. Even if you are not very active on Facebook or Twitter, my guess is that your sphere of communication has expanded significantly in recent years. Who you communicate with and how you communicate has changed radically. In the past we had a set of contacts, all of whom generally knew how to reach us — via phone, e-mail, or regular mail. Level 1: The Public Reply Just about everyone, including Bill Gates (who if you have not heard, recently joined Twitter), has learned the importance of having both a means to communicate with people, and a channel where people can respond. Level 2: The Direct Message

What Makes the Modern Media Agency [INFOGRAPHIC] In the not-so-distant past, media agencies spent a client's marketing dollars on a standard set of carefully planned options — print newspapers and magazines, radio and television. How quaint. In 2011, TV still reigns at the top of advertising budgets, but online media is on the rise, and it's transforming the way media agencies plan and measure campaigns. Jump-started by the economic downturn and propelled by changing consumer habits, Internet advertising and social media have captured a growing share of the market and a disproportionate share of the industry buzz and innovation. Gone, too, are the days when simply having a corporate Twitter account or Facebook page was an accomplishment in itself. Mobile is in. More Media Resources from Mashable:

A Day in the Internet <a href=" src=" alt="A Day in the Internet" width="500" height="1624" border="0" /></a><br />Created by <a href=" Education</a> Created by Online Education The internet is a huge place but just how much information is passed each day? The following statistics should give you some idea of just how much information is being generated in a given day on the internet. Even if you thought the internet was big, likely these numbers will surprise you. Starting with email, in one day, there are more emails sent out that than a whole years worth of letter mail in the US. Mobile phones increasingly are becoming a hub of internet access, but most people believe that it is on a small level will little apps. Social media is another area worth looking into as it is one of the main ways that new content is being generated every day. See Also