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7 Secrets to Writing Persuasive Back Cover Sales Copy by Casey Demchak By Casey Demchak (@caseydemchak) I met Casey at the recent Author U event in Denver, Colorado. It’s not every day you run into someone whose specialty is back cover copy for your book. This is one of the most important pieces of copy you’ll write, since it has a lot of work to do representing your book and showing people what’s unique, interesting, or especially valuable about what you have to offer. Every author knows the importance of a well-designed book cover can never be overstated. If your cover is good enough to grab readers, your back cover copy needs to convince them to buy. Here are seven essential tips that provide you with a success formula for creating back cover copy that motivates your crowd to take action. 1. Headlines have two simple goals: capture the attention of readers and drive them into your body copy. Learn Newly Uncovered Secrets about JFK’s Murder Discover How to Think and Grow Wealthy Find Out What Drives Serial Killers to Act 2. 3. 5. 6. 7. Be Sociable, Share!
Zaption - Interactive Video Lessons Digital Publishing Platform for Magazines, Catalogs, and more Make an eBook: How to Easily Create a PDF eBook that Rocks Last Update October 5th, 2016 So you want to learn how to make an eBook? I can help you with that. The trusty eBook is still an extremely powerful online format that is only going to get stronger as more people switch to smartphones and reading devices like Kindles. If you run a blog then you probably know about giving away a free eBook in order to lure more people onto your mailing list. This tried and tested strategy still works wonders. Today I’m going to show you how I do everything when I make an eBook – from brainstorming ideas to defining concepts, designing the layout and cover to finally uploading it to your blog or website. Let’s do this! NOTE: This post contains some affiliate links. What’s in this article? Let me just start by highlighting a few of the major points that will get covered in this article on how to make an eBook: Quick Interruption: For some (but not all!) Why make an eBook? Get pre-loyal subscribers If you want to make money you need loyal subscribers.
6 Steps for Writing a Book Synopsis | Marissa Meyer Confession: I enjoy writing query letters. I know that most writers loathe them, but I always thought the query letter was kind of a fun challenge. The challenge of trying to distill your novel down to its essence, giving just enough information to draw the agent or editor in to the story, but without giving away so much that the manuscript loses all sense of mystery. However, I feel quite differently about the second-most dreaded item of many submission packages: the Synopsis. The book synopsis is that three- or four-page snapshot of the book, that essentially tells your story from beginning to end, while seemingly stripping it of any intrigue, humor, or emotional resonance. To me, writing a synopsis that could leave a reader still wanting to read the actual manuscript always seemed like a much bigger challenge than the query letter. Unfortunately, it turns out that getting published does not necessarily mean we don’t ever have to write a synopsis again. Step 0: Write the book! Step 2.
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