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Quel business model pour la presse en ligne ?

Quel business model pour la presse en ligne ?

A Groupon for Newspapers Newspapers, in danger of having their advertising lunch eaten by Groupon and its ilk, have teamed up to form an online deals platform. Eight publishing and media companies are launching the common digital shopping platform, called Find n Save. The eight are Advance Digital, A.H. Belo, Cox Media Group, Gannett, Hearst Corp., MediaNews Group, McClatchy, and The Washington Post Co. The consortium, set to be announced today, is expected to roll out Find n Save’s online ad products across its members’ 200-plus newspapers, including The Dallas Morning News, Arizona Republic, and The Miami Herald. Newspapers have been racing to catch up for a while with the likes of Groupon and its copycats, including tech giants like Google, Amazon, and Yahoo, which have been slapping deal-finder services on their websites. “It’s an industry movement to embrace a single advertising platform,” Tippie said.

La presse et le journal scolaire en ligne L’école et La presse Travailler avec la presse L'éducation aux médias Réaliser son journal scolaire Historique des journaux scolaires Les origines Les pédagogues de l'éducation nouvelle Célestin Freinet De 1950 à nos jours L'institution et les médias Une lente évolution Un partenaire : le CLEMI Internet et la presse en ligne Internet et ses applications La presse sur Internet L'expérience du Minitel Publier sur Internet : les avantages Publier sur Internet : les limites La presse écrite en ligne Internet et la presse scolaire en ligne Internet à l'école Utiliser les nouvelles technologies à l’école, une nécessité ? La presse scolaire en ligne Le projet Cyber Echos Liés Objectifs principaux Description du projet Un plus pour les élèves Bilan de la première année du Cyber Echos Liés Bilan au niveau des élèves Bilan au niveau des adultes Conclusion Bibliographie Document réalisé en 1998 par Georges Ferone

News agencies must evolve or meet extinction | Anthony DeRosa Imagine you’re a reporter and you suddenly witness a major news event occurring right before your eyes. Do you snap it to the wire, file a story to your website, or tweet it out to your followers? If you’re at the AP, you damn well better not choose the latter. In a perfect world, you’d want to do all the above, though your employer is going to likely want you to do the first two before you tweet. An extension of that website is the information we post on our social media accounts, at Google+, Twitter and on Facebook. The wire is still a huge part of our business and always will be. In order to compete with these new and existing technologies, our wire will need to increasingly become better and faster, not only for our subscribers but for the reporters using it to file reports. The institutional brand building you create by having your journalists be great on social platforms cannot be underestimated.

Presse en Belgique : le modèle 100 % gratuit vit ses dernières heures L'accord signé entre Google et une partie de la presse belge francophone, dont la durée reste toutefois encore à déterminer, met en avant un véritable partenariat entre les différents protagonistes. Mais outre l'utilisation importante des services et outils de Google par la presse d'outre-Quiévrain, les articles payants et leur référencement sur Google Actualités pourraient bien être l'une des solutions majeures des journaux en ligne belges. Le modèle payant testé avec succès à l'étranger Souvent gratuits en intégralité dans le passé, certains sites de presse du monde entier ont tenté ces derniers temps des formules payantes. Quelques articles étaient ainsi visibles par tous, sans aucune rémunération demandée en contrepartie, afin d'attirer une forte audience. D'autres articles, plus anciens et/ou plus fouillés, sont au contraire accessibles uniquement pour les abonnés ou via un achat à l'unité. Dès 2013, « une partie de la production en ligne sera payante » Nil Sanyas

The newsonomics of Anton Chekhov I was first struck by this Chekhov quotation in the theater program: “Russians glory in the past, hate the present, and fear the future.” It’s not easy to find that exact quote on the web, but it certainly sums up much of the playwright’s work and his assessment of the national character into which he was born in 1860. That thought also seems to say too something about news industry today. Those halcyon days of monopoly dailies weren’t as wonderful as the rose-colored rearview memories recall. The present is an unending struggle — the near future, at least, looking as bad or worse than today. 2012 budgeting, still in full swing at many newspaper companies, is too much like a medical examiner’s exercise. Last week, one news exec told me about the gap between his advertising department’s projections — more shades of down — and the news operation’s need for increased funding in the once-in-every-four years cycle of a presidential election and the Olympics. But to whom? Past:Present:Future:

Outils et ressources en quelques liens Brute, manipulée, détournée, retouchée, l’image est omniprésente dans l’univers médiatique des jeunes. Se repérer, savoir la lire n’est pas inné et son interprétation peut être multiple, surtout lorsqu’elle n’est pas légendée. Heureusement, les possibilités ne manquent pas pour l’aborder en éducation aux médias. Un logiciel et une séquence pédagogique Images actives est un logiciel mis au point par le CRDP de l’académie de Versailles. Dans « Séquences pédagogiques lycée », le site de l’académie de Reims propose une « séance de décryptage de Unes de la presse quotidienne nationale et régionale », destinée aux élèves de seconde, qui utilise ce logiciel. Un service gratuit en ligne Capture d’écran de la page d’accueil du site. Après une inscription Marqueed, découvert par outilstice.com permet d’ajouter des images par « glisser-déposer » à partir d’un ordinateur ou d’une fenêtre de navigateur, puis de les baliser et de lancer une discussion. Du matériel pour démythifier Des outils…

Facts, fiction and friction over the state of free daily newspapers | Media Has the much vaunted free newspaper model run into the sand? That's the view of Christoph Riess, chief executive of the the World Association of Newspapers and News Publishers (WAN-IFRA). During his update on world press trends at last week's Vienna congress, he said the "main decline" in newsprint concerned free titles. "For free dailies, the hype is over," he said, arguing that the number of free newspaper titles across the world has decreased. Though the closures were particularly pronounced in eastern Europe, because titles there were not economically sustainable, free newspapers took a big hit in 2010 elsewhere too. According to the survey quoted by Riess, there was a drop in total distribution to 24m copies last year compared to a high of around 34m in 2008. Riess said: "In many cities, too many free titles were launched. But the Dutch-based monitor of free newspapers, Piet Bakker, takes issue with Riess's claims and the statistics he cites. Sources: Newspaper Innovation/WAN-IFRA

Nonprofit news sites need to act more like digital businesses By Mayur Patel and Michele McLellan: In the emerging landscape of non-profit news, good journalism is not enough. Even with generous foundation support, high-quality reporting alone will not create an organization that can sustain its ability to produce news in the public interest. Instead, successful news organizations – even the nonprofit ones - have to act like digital businesses, making revenue experimentation, entrepreneurship and community engagement important pieces of the mix. Understanding how to create social and economic value and how to adapt and innovate are just as important as good content. The new study we just completed, “Getting Local,” offers a detailed look at some of the country’s leading online local nonprofit news ventures, providing data on how they are generating revenue, engaging users and cultivating donors. While none of the sites profiled has developed a clear business model yet, some of the key ingredients needed for success are becoming increasingly apparent:

WSJ Gets Personal With Gravity The Wall Street Journal quietly enabled a personalization feature today (or at least this is the first time I’ve noticed it). Articles are now automatically sorted based on what they think you’ll like to read. It’s powered by Los Angeles based startup Gravity. If you’re not familiar with Gravity – it was founded in 2008 by three former MySpace executives and has gone through many iterations. Originally the company was a site where people could chat with others about topics of interest. CEO Amit Kapur, formerly the COO of MySpace, wrote a guest blog post on TechCrunch last year talking about his vision around the future of personalization. It turns out that sites want this feature. That didn’t happen apparently (and I have no idea where things stand with TechCrunch and Gravity). WSJ News Personalized for You The articles and sections in this area of WSJ.com have been selected based partly on the stories you have previously read on the site. Like this: Like Loading...

Is the app economy killing online publishers? — Mobile Technology News

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