5 Valuable SEO Spreadsheets Resources Alex Adekola As we all know Excel and Google Docs can be great tools for any SEO consultant. Hook Google Docs or Excel up to API’s from Google, SEOMoz, SEMRush or any other tool you like to pull in data and you can begin to automate some key tasks like keyword research, ideas for content generation, and competitive research, backlink analysis, rank monitoring, reports, etc. It’s important to understating how these spreadsheet tools work. Distilled Distilled offers an awesome starting place for getting familiar with using excel to manipulate data. AdWords API Key This next tool will require you to sign up for an AdWords API Key in order to pull in data. SEOmoz’s API Once you have boiled down the keyword traffic and selected the keywords that you are looking to rank for this tool will help you quickly figure out which websites are ranking most frequently for the terms you want to rank for.
It’s Here! Facebook Timeline Now Available To Users Worldwide You’ve been anxiously waiting for it, and now it has finally arrived. Facebook Timeline, which MG likened to ‘the story of your life on a single page’ when it was first announced back in September at the F8 event, that is. We told you how to get it early (and millions of you did) and what it looked like, but most of you earthlings – not living in New Zealand – had to wait patiently until the glorious day Facebook decided to flick that on/off switch. This morning, they did. Wait, are you still here? You’ll have seven days to review everything that appears on your Timeline before anyone else can see it, and you can choose to see how it appears to a specific friend or the public. As a commenter on this post put it: “Today will be the most unproductive day in America this year”. And, of course, the rest of the world and stuff.
5 Exemples De Pages Facebook Réussies Vous êtes sur Facebook ? Pensez alors à rejoindre notre communauté sur Facebook ou à suivre mon profil Facebook pour recevoir le meilleur des actualités relatives à cette plateforme ! Merci. Si vous souhaitez réussir votre page Facebook, rien de tel que d’observer les entreprises qui disposent déjà d’une bonne visibilité sur le réseau social pour vous en inspirer. Avec cet objectif en tête, je vous ai préparé une liste de 5 pages Facebook réussies. J’espère que les bonnes pratiques identifiées (mais non exhaustives) vous donneront de nouvelles idées à mettre en oeuvre afin d’améliorer les résultats recherchés pour votre page Facebook. 1. Nombre de personnes qui aiment ça : 2 058 986. Oasis répond incroyablement bien à une des attentes importantes des utilisateurs sur Facebook, soit le divertissement. La marque fait une grande utilisation de photos gaies, remplies de couleurs et empreintes d’humour. Le contenu exclusif – les goodies – est réservé aux fans de la page. Conseils 2. 3. Conseils 4.
5 Ways to Keep Your Facebook Page Secure Is your Facebook page secure? With such a critical marketing tool, are you keeping your virtual house locked and safe? With so much focus on managing the wall and running promotions, Facebook page security is often overlooked. The good news is that Facebook’s security is actually quite effective. However, while Facebook’s security from external threats is great, there are still threats that every page admin needs to be aware of. So here are five ways to keep your page safe and secure. #1: Moderate your page’s admins Many companies collect page admins over time because they fail to remove old ones. However, administrative privileges to your business Facebook page should only be granted to a handful of people and only for as long as necessary. Keep the number of your page admins small, ensuring that only necessary, current personnel have admin access. I once did some design work for a company’s Facebook page, so I was given admin privileges. #2: Be App-rehensive #4: Moderate the wall
How to Use Social Partnerships to Amplify Your Marketing Would you like to combine forces with another company in a collaborative promotion? Want to know why this is wise and how to do it? Keep reading… Going Beyond the Customer Many marketers have a relentless focus on a single dimension of social interaction: the brand-consumer relationship. Thinking that the “social” in social media marketing is all about your relationship with consumers is constraining. Rethinking the role of other relationships can dramatically improve the effectiveness of those very marketing efforts designed to engage your target customers. While social channels facilitate new ways of tapping into “partners” and as the line between personal and professional relationships has blurred, it is important to view business relations in a new—and yes, more social—light. The concept of “partner marketing” is not new. In this ad Southern Gulf Electric uses the Kohler brand to bolster its credibility. Social Partnering Strategies So What Makes a Partner a Partner? In summary:
Why the Facebook Group My Students Created for Themselves is Better than the Discussion Forum I Created for Them. « Douchy’s Weblog Since 2004 I’ve created a website of some kind for each class, with a discussion board – a place where students can ask questions or make comments on our class any time of day or night and get a response. I think it’s an essential component of any modern class. This semester something new happened, though. My students created a Facebook group for my class (and then invited me to join it!). While at first, the control-freak in me wanted to send them all back to the “official class discussion forum”, The advantages of the Facebook group have become increasingly compelling and I’m wondering whether it’s time to let the forum I created go the way of cassette tapes and typewriters. Some other advantages of the Facebook group over the discussion board I created are: Frankly I’ve been delighted to see the level of interaction between my students in that group.
40 outils Facebook indispensables Cet article a été publié il y a 2 ans 10 mois 17 jours, il est possible qu’il ne soit plus à jour. Les informations proposées sont donc peut-être expirées. Deuxième épisode de notre série consacrée aux outils destinés à rendre votre web plus agréable. Aujourd’hui Facebook. Des outils qui vous permettrons de : Bloquer des personnesCréer un livre de vos publicationsCréer un F-storeModifier et optimiser vos paramètres de confidentialitéObtenir des statistiques sur vos amisSavoir qui a consulté votre profil (ATTENTION : ceci est une blague. Je tiens à repréciser que cette liste est loin d’être exhaustive. *Pour l’installation des scripts userscript, l’extension Greasemonkey est nécessaire. Source des images :
XML for PHP developers, Part 1: The 15-minute PHP-with-XML starter Introduction It's hard to miss the importance of XML in today's application development environment. If you've never before worked with XML in PHP or have not yet made the jump to PHP5, this starter guide to working with new functionality available in PHP5 for XML might persuade you just how easy to work with XML can be. This first article in a three-part series, focusing on quick start API's, demonstrates how SimpleXML, in combination where necessary with the DOM, is the ideal choice for developers working with straightforward, predictable, and relatively small XML documents. Back to top XML fundamentals Some background about XML will allow you to understand its importance to the PHP developer and allow you to understand and create straightforward XML documents. About XML Extensible Markup Language (XML) is described as both a markup language and a text based data storage format, depending on who you talk to. Writing XML XML's basic unit of data is the element. Listing 1. Strengths of XML <?
4 Ways to Convert Facebook Fans Into Super Fans Amy Porterfield is the co-author of Facebook Marketing All-In-One for Dummies and creator of the Facebook marketing training program, FBinfluence. You can join her on Facebook at facebook.com/AmyPorterfield or read her blog at AmyPorterfield.com. For most of us, football season means it’s time to grab our jerseys and clear our Sunday afternoons. But super fans are another breed entirely. SEE ALSO: How to Increase Facebook Engagement Using Custom Page Tabs Your brand might already have plenty of weekend warriors on Facebook, but it’s the super fan you want to attract. Moontoast’s "Anatomy of a Fan" infographic identifies different Facebook fans by their level of engagement: Potential fansEngaged fansAdvocate fansPurchasing fansSuper Fans ― the best of the best. If we look at these levels as stages, we can take a more sophisticated approach to Facebook marketing. Here are four ways to start moving your fans through the ranks. 1. To create an effective engagement ad: Target the right audience.