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This Is Why You Were Friended or Unfriended [STUDY]

This Is Why You Were Friended or Unfriended [STUDY]

Trust Me: Here's Why Brands Sell Trust, Subconsciously Let's say that not that long ago you came across a fascinating article. But when you later try to verify some of the facts, you just can't pinpoint exactly where you first read it. What you do recall is that the source was reliable and you trusted the message. This is a situation I find myself in quite regularly. There's more to it. Many studies demonstrate that trust, above all else, becomes a more salient feature in our life as we grow older. In a 2010 study conducted by Harvard professor Bharat Anand, and Alezander Rosinski, they examined how the power of ads are influenced by the magazine or newspaper they appear in. Which brings me back to my theory on how we store information according to our levels of trust. Everyone involved in the process was asked to send a text message to a central server every time they would think of a brand. But there was one observation that totally surprised me. The answer was a clear and resounding "Yes!" I guess I've made my case.

Walmart: Get on the Shelf The Facebook Fallacy Facebook not only is on course to go bust but will take the rest of the ad-supported Web with it. Given its vast cash reserves and the glacial pace of business reckonings, this assertion will sound exaggerated. But that doesn’t mean it isn’t true. At the heart of the Internet business is one of the great business fallacies of our time: that the Web, with all its targeting abilities, can be a more efficient, and hence more profitable, advertising medium than traditional media. The daily and stubborn reality for everybody building businesses on the strength of Web advertising is that the value of digital ads decreases every quarter, a consequence of their simultaneous ineffectiveness and efficiency. Things Reviewed: Facebook ads At the same time, network technology allows advertisers to more precisely locate and assemble audiences outside of branded channels. Facebook currently derives 82 percent of its revenue from advertising. It’s quite a juxtaposition of realities.

Average Is Over. What's Your Extra? - Bill Taylor by Bill Taylor | 9:05 AM December 19, 2011 I approach a book by New York Times columnist Thomas Friedman with a mixture of wariness and anticipation. Wariness because Friedman’s books tend to go on for many pages longer than they need to, and many of those pages contain his trademark blend of Davos Man self-congratulation and cheesy metaphors. Yet I still have a sense of anticipation because in every one of Friedman’s books there are a handful of insights that are so clear, so sharp, so flat-out right that they frame how you look at the world going forward. That Used to Be Us, Friedman’s newest book (written with Johns Hopkins professor Michael Mandelbaum) has at least one such observation — a principle so clearly true, and so crisply expressed, that it should become a mantra of sorts for leaders everywhere who want to build something great and do something important. Most organizations don’t stand for anything special, of course. Talk about positive word of mouth.

Tim Berners-Lee Calls Facebook a Walled Garden - Is That Fair? This week the Web's inventor, Sir Tim Berners-Lee, published an article in Scientific American promoting open standards and net neutrality. In the article, he takes aim at Facebook for being a "walled garden." He claims that Facebook and other social networks are "walling off information posted by their users from the rest of the Web." If Facebook and others proceed unchecked, warns Sir Tim, then "the Web could be broken into fragmented islands" and "we could lose the freedom to connect with whichever Web sites we want." But how fair is that argument? The Graph API allows third party web sites to access to Facebook's "social graph" data. The crux of the issue that Sir Tim raises is that users cannot export their social graph data to other services. Indeed, earlier this month Google put up a message warning its users about importing their contact information from Google into "a service that won't let you get it out" (meaning Facebook). (Click on image for full size view) Sir Tim continues:

Do You Dumb Down Your Posts for Facebook? Google+ May Be for You As Google Plus begins to win its followers, we’re seeing a bit of a culture shift on the users of the network. As with any new technology, the first adopters tend to be a close-knit bunch, and out of them, inevitably, come a few users who stick their nose up at any earlier, unsophisticated options. Browsing Reddit, the best social news source on the web, I found corroborating evidence. The Business Model Database (tbmdb.com) - A blog about business models The Hollywood Heels Tout savoir sur la stratégie publicitaire de Facebook - TRIBUNE Clairement, il faudrait avoir un fort pouvoir affinitaire et donc attractif pour espérer développer fortement sa visibilité. A moins de s'appeler "Bref" qui en quelques semaines a dépassé le million de fans, le challenge se révèle difficile. Les Social Ads sont à votre secours... et le but de Facebook est d'abord et surtout que vous achetiez de la publicité en diminuant la visibilité naturelle des marques sur Facebook et notamment dans le flux d'activité de l'internaute. 67% des Facebook social ads sont de la publicité achetée par des petites entreprises Les portails Internet comme Yahoo! Avec Facebook, on se rend compte qu'à 67% ce sont des petites entreprises qui communiquent via les Social Ads (source Comscore, sur la période de juin / septembre 2011). Ainsi aux États-Unis, ce sont désormais 15% du budget digital d'achats média qui est dépensé sur Facebook, qui fait de Facebook la première plateforme digitale d'investissements publicitaire devant Google, Microsoft et Yahoo! @cdeniaud

What Is The Most Popular Browser? Dylan Love GoogleChrome has replaced Internet Explorer 8 as the most widely-used browser in the world, according to data from StatCounter. Internet Explorer 8's market share once made it the most popular browser, but it's been slipping lately. CNN indicates that in the last week of November, IE8 fell to 23.5% -- just behind Chrome's share of 23.6%. Chrome has since risen to 25% while IE8 has continued to fall to 22%. Keep in mind that this data only looks at individual versions of Internet Explorer.

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