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[2020 GUIDE] Hiring an Outsourced CMO or Fractional CMO If you’re reading this article, chances are that you’re tired of paying an expensive CMO and you are looking to improve your marketing ROI. This guide will help you decide if it’s time to fire that overpriced CMO and hire a fractional CMO to free-up cashflow. You may already be paying five figures a month to an in-house chief marketing officer (CMO) who focuses on strategy, then outsources the tactical execution to marketing agencies. These days, outsourcing high-level positions can save you tens of thousands of dollars every month. 53% of respondents in a Forrester survey of B2B marketing executives aimed to outsource more than half their marketing activities According to a Harvard Business Review article. Most marketing agencies actually provide the same exact strategy, then they execute on that strategy.
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B2B Marketing Agency & Platinum HubSpot Partner This article will give you effective and actionable inbound marketing strategies that you can easily implement into your marketing efforts. Inbound marketing strategies center around a scalable and repeatable playbook for leveraging inbound marketing best practices for attracting interest of ideal buyers to your website, converting website traffic into leads, then nurture those leads into customers. Since the Inbound marketing strategy established itself in the marketing sphere, it has invigorated and revolutionized the way we market products, services and brands. The central belief of Inbound marketing is that a company should do everything it can to delight customers, before, during, and after the sale. To that point, strategic objectives for inbound and content marketing at each stage of your buyer’s journey are closely aligned. Listed below are some of the things you ought to take into account when devising your marketing strategy, taking into account the Inbound method of marketing:
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