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Taykey
Trend-Based Ad Targeter Taykey Goes Cross-Platform, Adds Kevin Rose As Adviser
Sequoia-backed social ad startup Taykey is ready to look beyond Facebook. Taykey says it looks at 40,000 data sources and automatically generates campaign keywords to help advertisers reach the audience they’re looking for, and respond in real-time to online trends. For example, if Paula Abdul does something newsworthy, then advertisers interested in reaching young music fans want to get in front of all those people who are about to start searching for Abdul-related content. So Taykey starts bidding on related inventory on Facebook — and now on the Google Display Network and on Twitter. “Simply put, we use trends to make your shit perform,” says co-founder and CEO Amit Avner. “Whatever it is. Avner has actually been talking about cross-platform targeting since at least last year, but he says those capabilities didn’t go live until last week, and the company is running its first cross-platform campaigns this month.
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Este esta bueno. Se pude utilizar con NING, Joomla, WPress by julianjordan May 20