Create a Killer Business Plan - Martha Stewart Community You've got the idea, now package it well! The way you present your company and vision will determine whether you get the right financial partners and the right deal. Marketing Your IdeaLife is marketing. We're constantly being pitched to as consumers, yet we also market our products, our ideas, and ourselves personally and professionally. But where do so many early-stage entrepreneurs go wrong? As a former entrepreneur and a start-up consultant today, I've certainly seen more business plans than I care to remember. Make your business plan shine with the three "Cs" to success: Be ConciseA concise plan provides a simple explanation for why the business is a great idea, as well as how it will be executed. Be CompellingThe goal is to make your company appear to be deeply compelling. Be CompleteYou must have a trusted third party review your plan to ensure it addresses all possible issues an investor may have. Wow! Here's how to do it: Do not use a business plan package.
The 14 Most Powerful and Effective Words in Marketing | 60 Second Marketer | Tips, Tools and Techniques for Marketers Around the Globe In Go Mobile, the book I’ve written with Jeanne Hopkins from HubSpot, we review a list of the 14 most powerful words in marketing so that readers can use them in their mobile marketing campaigns. This post gives you a sneak peak at the list that’s included in the book. Enjoy. Have you ever bought a product that you didn’t really need? You know the kind — they’re often found in the aisle displays at Lowe’s, WalMart or Barnes & Noble. You grab it off the shelf, pay for it, then get home and say, “Why did I just buy something I didn’t really need?” Or, you may have been told about a deadline to buy concert tickets, join a health club or even buy a car for 0% interest. What’s up with that? This week, I’ll be posting blogs on this very topic. Below, you’ll find the 14 most powerful and effective words in marketing. I’ll cover this entire topic in depth when I speak at the SXSW conference. FreeNowYouSaveMoneyEasyGuaranteeHealthResultsNewLoveDiscoveryProvenSafety
Email Marketing Blog for Small Business: How to Make the Best Use of An Email Signature So many times email signatures are an afterthought and not really looked at as an opportunity to sell. What I mean by “email signature” is the signature you put at the bottom of your person-to-person emails, not on your email marketing campaigns (although you can use signatures for that as well!) And I don’t only mean your own email signature, I mean the email signatures of all of your employees as well, especially if you’re sending out a lot of customer service related emails. First things first, you’ve got to make sure that there are standard pieces of information your employees include when they’re representing your business. Name, company name, address and phone number.Twitter and Facebook links and encourage people to follow you.Website and blog address. There are also some creative ways you can utilize the email signature portion of your emails that might not be “necessary” but could be fun to add as well as help increase your sales! © 2010 – 2012, VR Marketing Blog.
Startup Marketing Read these and understand the future There’s a lot going on. Here’s some vital reading on human/machine interfaces, pseudonymous currencies, smart automation, and the service economy. Game-changers and game theory Organizations resist change because they’re in an equilibrium, and it takes a disruption to move the market they’re in to a new one. Or why Visa doesn’t care about me. What makes a great startup It’s not enough to have a great idea—you need the baby steps to get mere mortals there. Design for interruption Stop designing for mobile. Thrust and Lube slides Slides from my Startupfest 2012 presentation on coefficients of friction, affectionately titled Thrust And Lube. Thrust and lube For thousands of years, humans have fought friction with force to bend the world to their will.
Luckies 30-Day Social Media Makeover.: The Social Path The Social Path About Luckie Luckie & Company is a marketing agency packed with Southern charm and a freakish love of new ideas. About us David Griner is a social media strategist for Luckie & Company . He's also a contributing editor to Adweek's blog, AdFreak.com . Luckie's 30-Day Social Media Makeover. Throughout January, The Social Path is running daily tips on how to improve your social life — online, at least. Here's a quick recap of all the tips posted to date: Introduction. Comments Great Idea, guys. Posted by: Rebecca Caroe | January 02, 2010 at 02:51 PM This is a great idea! Posted by: Ginidietrich | January 04, 2010 at 04:51 PM Hey guys--this is great stuff... I came across it (a bit too late, as it's almost February) from StumbleUpon, and I've been going through the stuff that's new to me. Thanks for posting it, I've linked to it from my blog (www.nickthacker.com), and will be sharing it with my networks as well. Thanks for the great info and wonderful blog! Nick Great Post.... Bo heh Thanks
Why You Should Be Geeked About Data Column by VerticalResponse CEO/Founder Janine Popick, Inc.com "Basement to Boardroom" April 23, 2012 We ran three marketing tests-with surprising results. Here's what our data revealed about the clicking habits of customers. For me, measurability is very important when it comes to marketing. I keep a close eye on how much money we're spending on our marketing efforts and make sure that we recoup our spend-and then some-in return. If the math isn't right, we adjust. To accomplish this, we do a ton of testing at my email marketing company, VerticalResponse. Here's a glimpse at three tests we've done with our own email marketing campaigns. "Download" Versus "Get" In this test we had an identical offer and message in the email, but we changed the text within the call-to-action (CTA) button. We originally assumed that the word "download" would receive fewer number of clicks, since it sounded more formal. Incentive or No Incentive? Version A: Version B: Placement of the Call-to-action