Brainfluence: 5 Brain Tricks to Make Customers Buy | Inc.com - Aurora Roger Dooley wants your business to succeed. So he's laying down the facts and dissecting recent brain and behavior research to enable you to tap into consumers' brains. Fact No. 1: People aren't always rational thinkers. In truth, research shows that a huge amount of decision-making is actually based on subconscious factors. In both his new book, Brainfluence, and in a recent interview, Dooley offered several ways to use "neuromarketing" to do a better job persuading consumers. 1. Are you using a stylish, elegant font on your signage? A study shows that more ornate fonts make people assume a task to be more time-consuming than when the same task is explained in a clearer font. "Probably nine times out of 10 the simpler font is going to be the better choice," Dooley says, "because the text will be more likely to be read, for one, and you'll better convey information." 2. Bottom line: If you're a restaurateur, take dollar signs off the menu to increase your sales. 3. 4. 5.
Get Paid for Sharing Ads on Your Social Networks The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: Wingsplay Quick Pitch: Earn money to share ads with your social network Genius Idea: Wingsplay gives average people incentive to share ads with their social networks to drive product or service engagement and increase buzz. Advertisers are sneaking into your Twitter and Facebook feeds — with help from your social media connections. Wingsplay, a startup that launched last month, pays its users to share video ads on their social networks. Even though you may not Like or follow advertisers, ads could trickle into your feeds via a friend who is trying to make a quick buck or just likes to watch funny ads. “The Web made it almost impossible to reach people with boring ads,” Lasry said. For example, Major League Soccer is promoting the April 14 Philadelphia v.
2X Entrepreneur Turned Venture Capitalist | Both Sides of The Table Create a Killer Business Plan - Martha Stewart Community You've got the idea, now package it well! The way you present your company and vision will determine whether you get the right financial partners and the right deal. Marketing Your IdeaLife is marketing. We're constantly being pitched to as consumers, yet we also market our products, our ideas, and ourselves personally and professionally. But where do so many early-stage entrepreneurs go wrong? As a former entrepreneur and a start-up consultant today, I've certainly seen more business plans than I care to remember. Make your business plan shine with the three "Cs" to success: Be ConciseA concise plan provides a simple explanation for why the business is a great idea, as well as how it will be executed. Be CompellingThe goal is to make your company appear to be deeply compelling. Be CompleteYou must have a trusted third party review your plan to ensure it addresses all possible issues an investor may have. Wow! Here's how to do it: Do not use a business plan package.
PASSWORD HACKING Need to hack someone’s Facebook password? Well, you’re at the right place! In this post I’ll show you some of the possible ways to hack Facebook password. Also, at the end of this post, I will be discussing Read More This post will show you how to hack Windows administrator password at times when you forget it or when you want to gain access to a computer for which you do not know the password. Read More As we all know, Windows stores most of the passwords which are used on a daily basis, including instant messenger passwords such as MSN, Yahoo, AOL, Windows messenger etc. Read More MySpace being one of the world’s largest social networks, has become today a favorite place for many to maintain secret relationships and exchange cheating messages. Read More Did you know that using a keylogger is the simplest way to hack passwords?.
Cassette tapes are the future of big data storage - tech - 19 October 2012 THE cassette tape is about to make a comeback, in a big way. From the updates posted by Facebook's 1 billion users to the medical images shared by healthcare organisations worldwide and the rise of high-definition video streaming, the need for something to store huge tranches of data is greater than ever. And while hard drives have traditionally been the workhorse of large storage operations, a new wave of ultra-dense tape drives that pack in information at much higher densities, while using less energy, is set to replace them. Researchers at Fuji Film in Japan and IBM in Zurich, Switzerland, have already built prototypes that can store 35 terabytes of data - or about 35 million books' worth of information - on a cartridge that measures just 10 centimetres by 10 cm by 2 cm. That annual archive growth would swamp an experiment that is expected to last decades, says Evangelos Eleftheriou of IBM, who is part of a team working to build tapes for the SKA. New Scientist Not just a website!
How To Increase Your Productivity 500% Altucher Confidential Posted by James Altucher I missed investing in Google. I missed investing in Foursquare. I made fun of the guy who started Lycos. I missed, I lost, I suffered, I cried. I could’ve started other businesses instead of the ones I did. I want to be productive, healthy, and happy.When you spend even two minutes mentally debating the worst people in your life (as I did the first two minutes after I woke up today) those two minutes add up. People say, “well I played too many games. Better to not have 80% of my thoughts (or more on some days!) Nine types of thoughts that will prevent you from succeeding at your business or in your job. 1) Pessimistic thoughts: For instance, judging myself too harshly. Or, before I give a talk, thinking that I’m going to do horribly despite the fact that I’ve prepared well and it’s a friendly crowd, etc. 2) Vice – My vice thoughts start when I wake up. Perfectionism is a form of bondage. 5) Painful – We just had the Thanksgiving holidays. 6) Fear. 7) Obsessive.
41 questions every business leader should ask (The Invisible Thread) Change is the only constant in the world, there’s no doubt about it. Today more than ever, businesses must face – and effectively manage – rising change and complexity. Uncertainty is everywhere we look. From marketplace shifts to surprise disruptions, managing this new reality is not an easy task. If you think about our organizations today, they are all part of a dynamic business network of relationships with customers, partners and suppliers that shape the way we do business. Consumer expectations are escalating and competitors and partners of any size can arise from anywhere around the globe. Bottom line is that the time is up for sitting on the sidelines. As you consider the processes that make your business run, here are 41 key questions you should ask yourself: Does your organization change effectively when it needs to? Tags: ceo business-agility featured business-leader change cio questions agile cto complexity it-leader
106 Excuses That Prevent You From Ever Becoming Great The following is a rare guest post, this time coming from Tommy Walker. Tommy Walker is an Online Marketing Strategist and host of “Inside the Mind” a fresh and entertaining video show about Internet Marketing Strategy. Be honest. How often do you sabotage yourself? On any given day, you have tasks you’d like to finish because you know they’d positively impact your business, and tasks you actually do. You trick yourself into thinking that keeping up with industry news, and reading the latest “10 tips to ______” post is “working”. You know better, but some part of you believes that simply reading the article will help you move forward. That having a deep understanding of all things online marketing will better position you when the time is right. But that time doesn’t come. Something is holding you back, and you can’t quite put your finger on it. You may have one excuse; you may have several. What follows are 106 of the most common excuses you might tell yourself. You don’t have the knowledge.
More Americans Are Using Mobile Phones While Watching TV Thanks to the growth of smartphone adoption, about half of U.S. mobile phone owners use their devices while watching TV, a new study suggests. According to a Pew Internet & American Life Project report, cellphone users not only look up information online in real time and keep themselves occupied during commercials via their handheld devices, they are also interacting with friends. About 23% of cellphone users send text messages to others watching the same show in a different location. The study — which was conducted among 2,254 American adults ages 18 and older — also revealed that men and women are just as glued to their phones while watching TV (52%). SEE ALSO: Man Watches 252 Netflix Movies in a Month, Gets Invited to Netflix HQ Meanwhile, those living in households earning $50,000 each year or more are more likely to participate in interactive television experiences. Do you think mobile phones enhance the television experience, or are they just distracting?
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Nine Things Successful People Do Differently - Heidi Grant Halvorson Learn more about the science of success with Heidi Grant Halvorson’s HBR Single, based on this blog post. Why have you been so successful in reaching some of your goals, but not others? If you aren’t sure, you are far from alone in your confusion. It turns out that even brilliant, highly accomplished people are pretty lousy when it comes to understanding why they succeed or fail. 1. To seize the moment, decide when and where you will take each action you want to take, in advance. 3. Fortunately, decades of research suggest that the belief in fixed ability is completely wrong — abilities of all kinds are profoundly malleable. The good news is, if you aren’t particularly gritty now, there is something you can do about it. 7. To build willpower, take on a challenge that requires you to do something you’d honestly rather not do. 8. 9. If you want to change your ways, ask yourself, What will I do instead?