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Sales & Marketing Advice

Sales & Marketing Advice
I’m going to increase my writing about sales & marketing in the near future. I put a few posts up front that I have already covered in the Startup Series. But I will soon begin a discussion about sales methodologies. 10 Marketing Tips for Startups Some Other Thoughts on Sales & Marketing 1. 2. 3. 4. 5. 6. 7. 8. 9. Sales Methodology (PUCCKA) Why a methodology in the first place? 1. 2. 3. 4. 5. 6. More Thoughts on Sales 1. 2. 3. 4. 5. 6. 7.

For Entrepreneurs Survey results from 342 B2B SaaS companies on key inside sales metrics including group structure, ramp and retention, quota and compensation, activity & technology and leadership. The SaaS model has become mainstream, and is everywhere. Gone are the early fears of data privacy and security, and now even late adopters are using SaaS for a variety of functions. Software as a Service didn’t just change the delivery mechanism, business model and associated metrics, it also changed the way software is sold. In most SaaS companies, the model of choice is Inside Sales (occasionally coupled with a smaller team of field sales reps). Lower price points, less upfront capital, and no IT involvement have all led to a far lower risk purchase, which in turn means fewer decision makers, and shorter sales cycles. In parallel with these changes, we’ve seen the Internet dramatically change the customer buying journey and resulting sales process. Continued… Share and Enjoy

Create a Killer Business Plan - Martha Stewart Community You've got the idea, now package it well! The way you present your company and vision will determine whether you get the right financial partners and the right deal. Marketing Your IdeaLife is marketing. We're constantly being pitched to as consumers, yet we also market our products, our ideas, and ourselves personally and professionally. But where do so many early-stage entrepreneurs go wrong? As a former entrepreneur and a start-up consultant today, I've certainly seen more business plans than I care to remember. Make your business plan shine with the three "Cs" to success: Be ConciseA concise plan provides a simple explanation for why the business is a great idea, as well as how it will be executed. Be CompellingThe goal is to make your company appear to be deeply compelling. Be CompleteYou must have a trusted third party review your plan to ensure it addresses all possible issues an investor may have. Wow! Here's how to do it: Do not use a business plan package.

The blog of the free, simple personal finance solution. Track all your spending automatically, find the best deals, save more money. And save the world. The appeal of Exchange Traded Funds (ETFs, for short) is simple: They trade like stocks, but contain a basket of assets, much like a mutual fund. This provides instant diversification, without the need to research every last stock or bond. For example, an S&P 500 ETF covers all (or most) of the stocks on the... Read more According to the Bureau of Economic Analysis, the average American spends over $1400 on buying clothes and related items per year and it’s been estimated that most people only wear 20% of the clothing they own. Whether you’re religious or not, Easter can be an incredibly fun time of year — delicious candy, beautiful eggs, fluffy bunnies, and pastel everything. Zillow real estate investment writer and long-term investor Leonard Baron, MBA, is answering questions from MintLife readers. Filling up your child’s Easter basket can be an expensive endeavor. Happy Financial Literacy Month! “John, I applied for a credit card about 3 weeks ago.

Why Sales Development Reps Are Your Most Valuable Employees | Datanyze Blog This article first appeared on American Express Open Forum. To see this version, click here. I believe that sales development representatives (SDRs) are absolutely integral to the success of any B2B company. But before we dig into the “why”, let’s contextualize our conversation a bit by going over the “what”. Sales development reps are typically junior members of a sales team. They are responsible for the first few activities in the sales process: finding new, qualified prospects to reach out to and getting these prospects interested enough in the product or service they sell to discuss it in more depth with a senior sales representative. As many SDRs reading this know, the job is far from glorious. Most B2B companies spend millions of dollars a year on paid advertising campaigns. Here’s something to consider: According to a study by McKinsey Global Institute, the average person spends “28 percent of their workweek (that’s 13 hours!) Looking to simplify your lead generation process?

Para un nuevo management: El liderazgo humano y la muerte de los jefes. Por Rafael Díaz. RafaDiaz. Desde que empecé a observar la red y los entornos de trabajo, tengo la sensación de que mucha gente confunde lo que es y cómo se consigue el liderazgo. No consiste en decir cosas que a los demás les puedan gustar, no se consigue por lo que dices, sino por lo que haces y sobretodo, por cómo lo haces. Gánate la influencia. Tengo bastante claro que la influencia no se consigue pidiendo, se consigue dando (dando recursos, esperanzas, motivaciones, oportunidades…en definitiva, “humanidad” a otras personas). No hay que pedir tanto, sino dar más. La generosidad, la empatía y la colaboración son rasgos humanos que harán posible que los negocios lleguen más lejos. Cuando das lo mejor de tí a otra persona, esa persona te dará lo mejor de ella. Olvídate de dar ordenes, obsesiónate por conseguir los objetivos conjuntos. ¿Has pensado cómo puedes ayudar a las personas que tienes en la mesa de al lado? Lo siento mucho, has dejado de ser el jefe. 12 noviembre, 2013 Rafa Licencia:

untitled Praxis Docente untitled Euromonitor International Blog How to Prospect with a Trigger-Based Approach Editor’s Note: Recap post of the deck presented at Sales Hacker Conference, New York City 2015 by Liz Cain, Senior Director of Worldwide Business Development at NetSuite. The slides from the conference are viewable below. Prospecting – everyone’s talking about it and there are a lot of different approaches. I’m here to talk about WHY it’s important and how to do it with a trigger-based approach. I know this community gets it, but this is what it’s all about. There is no sale, no close, no deal, unless we get invited to the table. You want to make money? Own. Build your listWork it It’s easy, right? I know you are doing some, but are you getting the most out of your territory? Biggest thing a rep struggles with is time management. The fear of a drying pipeline is the biggest motivator. Build Your Lists (And Know Why You are Calling) I can’t stress the importance of separating these activities enough. Before we dive into HOW, What’s your mindset? Sales Stack Work It (And Have a Plan)

Top 40 Innovation Bloggers of 2017 by Innovation Excellence After a week of torrid voting and much passionate support, along with a lot of gut-wrenching consideration and jostling during the judging round, I am proud to announce your Top 40 Innovation Bloggers of 2017: Sarah Miller CaldicottA great grandniece of Thomas Edison and innovation process expert, Sarah Miller Caldicott was co-author of the first book ever written on Thomas Edison’s world-changing innovation practices, Innovate Like Edison: The Five-Step System For Breakthrough Business Success. Her final book, Midnight Lunch: The 4 Phases of Team Collaboration Success from Thomas Edison’s Lab, was released by Wiley. Tom KouloupoulosTom Koulopoulos is the author of 10 books and founder of the Delphi Group, a 25-year-old Boston-based think tank and a past Inc. 500 company that focuses on innovation and the future of business. Matthew E MayMatthew E. Greg SatellGreg Satell is a popular speaker and consultant. Ralph Christian OhrDr. Yoram SolomonDr. Wait!

10 Simple Mistakes Sales Development Reps Make When Emailing Prospects | Datanyze Blog Most sales reps assume that their “A-list” prospects are flooded with more sales emails than they know what to do with. We disagree. Your prospects know EXACTLY what to do with 99% of the cold emails they receive: Select –> Delete. Or perhaps for the less fortunate: Select –> Report Spam. Getting your email to the top of a prospect’s noisy inbox is a lot like getting your content to rank high on a Google search results page. This one’s pretty brutal — allow me to explain. Sometimes we go overboard in our efforts to be exact and professional. If you don’t have one or two notable clients to reference in an email, don’t reference clients at all! We’ve all scrolled down in random email threads to find that certain paragraphs we wrote have different fonts and font sizes than others. This one’s pretty simple — do your homework! You’ve spent the time to write a concise, poignant value proposition that clearly outlines the benefits of using your product — but for whom?

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