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Top 10 Facebook Apps for Fan Engagement and Building Community

Top 10 Facebook Apps for Fan Engagement and Building Community
Are you looking for ways to better engage Facebook fans and build your community? These top 10 Facebook apps are, in my opinion, some of the most useful ones for pages when it comes to encouraging fan engagement and giving value to your community. They are also very easy to use. Some may be familiar to you, but you may find some new gems to try out. By the way, check out Top Ten Facebook Apps for Building Custom Tabs & Pages. #1: Fan of the Week for Pages Your fans like to be recognized. The application is free for the basic message shown below, but you can upgrade for a small fee to customize your message. When you are recognizing your audience for participation, they will watch for your posts. To add it to your page, just go to and then choose the page to add it to. Enabling the Fan of the Week for Pages app is easy. #2: Booshaka Booshaka is another application that will highlight the fans who are participating on your page more often. #3: NetworkedBlogs

The 20 Most Beautiful Bookstores in the World [Editor’s note: In celebration of the holidays, we’re counting down the top 12 Flavorwire features of 2012. This post, at #1, was originally published January 31.] With Amazon slowly taking over the publishing world and bookstores closing left and right, things can sometimes seem a little grim for the brick and mortar booksellers of the world. After all, why would anyone leave the comfort of their couch to buy a book when with just a click of a button, they could have it delivered to their door? Well, here’s why: bookstores so beautiful they’re worth getting out of the house (or the country) to visit whether you need a new hardcover or not. We can’t overestimate the importance of bookstores — they’re community centers, places to browse and discover, and monuments to literature all at once — so we’ve put together a list of the most beautiful bookstores in the world, from Belgium to Japan to Slovakia. A gorgeous converted Dominican church gives the power of reading its due diligence.

Hy.ly | From Fans to Leads 10 Ways Universities Are Engaging Alumni Using Social Media Vadim Lavrusik is a new media student at the Columbia University Graduate School of Journalism. He is @lavrusik on Twitter and blogs at Lavrusik.com. In the current economy, job security has become somewhat of an oxymoron. Of course, helping former students stay connected is just one reason universities are turning to social media; fundraising is another, and there are many more. 1. Though a lot of schools offer their own database of jobs online, many universities are finding LinkedIn to be an effective tool to provide alumni with career resources. Keidra Chaney, an emerging media specialist at DePaul University (@depaulalumni), said LinkedIn is by far the school’s biggest success with 5,500 members currently in their alumni network on the site, and about 100 new members joining weekly. Michigan State University uses both LinkedIn and Twitter to share job leads with alumni, said Dave Isbell, alumni career services coordinator at the school. 2. M.I.T. 3. 4. 5. 6. 7. 8. 9. 10.

4 Essential Facebook Page Apps to Improve Communication With Fans This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. The number of Facebook applications can seem a little overwhelming at times. While Facebook doesn’t share an exact number, an independent website called AppData monitors trends for over 100,000 Facebook applications, which is a lot to sift through. As a business, trying to determine which of those apps can help your organization can be daunting. To get you started, here are four essential Facebook apps that allow you to better reach and communicate with your audience, as well as save you time for all those other things you have to do. 1. Tweets to Pages, which has 1.2 million monthly active users, will create a tab on your Facebook Page that displays a timeline of your company’s most recent tweets. 2. 3. The biggest advantage of this app is its customization options. 4.

How to Get More Out of Limited Market Intelligence Budgets December 12, 2011. Ask any market intelligence director what his or her key challenge is, and it will almost always point to how to constantly deliver intelligence that is of strategic value to top management. Another common challenge is how to leverage internal networks; turning consumers of intelligence into active contributors. But as businesses grow more cautious with spending due to the anticipated slowdown in 2012, how can market intelligence teams tackle such challenges with fewer resources? In late 2011, GIA hosted a forum and interviewed 11 senior market intelligence managers from leading companies in the USA. Participants agreed that it was possible to achieve world class standards in market intelligence with limited resources, as long as they are utilized optimally. The following captures some of the key points and suggestions made by the participants on how to make the best use of limited resources. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Subscribe to GIA Insights

Tutorial: How to Create a Facebook iFrame Page Tab Application IMPORTANT: Facebook announced that as of February 1, 2012 they are removing App Profile Pages, and the new way is pretty great. Read our article on the App Profile Pages being removed. Updated Tutorial: Fall 2011 Facebook has been very busy updating how things are done, and one of the changes is how you create an iFrame application tab. Although the concept is pretty much the same, the interface for creating a Facebook iFrame tab app has changed. What is an iFrame application? An iFrame application you allows you to embed an external Web page in your custom Facebook Page tab. Because this iframed page isn’t hosted on Facebook, it can use standard HTML, CSS, and JavaScript like any other Web page does. The downside of this approach is that you need to be familiar with those technologies and you will need a Web-accessible server where you upload the files for your application page. Setting up your server Read our article on Facebook Page Tabs and HTTPS. Create your iFrame application

Market Intelligence in the Consumer & Retail Sector Has the Potential to Help Companies Weather Economic Hard Times December 6, 2011. As discretionary consumer spending is hit by unemployment and economic uncertainty, the need grows in the Consumer & Retail industry for strategies to mitigate the impact of a global economic slowdown. Traditionally pioneers in the use and application of market intelligence, it stands to reason that Consumer & Retail companies will make the best possible use of market intelligence to underpin their business strategies. GIA’s latest Global Market Intelligence Survey reveals that more practitioners and intelligence users in the Consumer & Retail sector than in any other sector are dissatisfied with the benefits of their market intelligence. The Global Market Intelligence Survey surveyed 50 respondents from Consumer & Retail companies in Europe and the Americas about their intelligence functions. What is the state of the market intelligence function in Consumer & Retail companies? "The Market Intelligence (a.k.a. Source: 2011 Global Market Intelligence Survey by GIA

Tab Builder | Hy.ly Lately, Hy.ly has been undergoing some considerable improvements. Our designer Leo has been hard at work both expanding and improving the already valuable Hy.ly tools as well as adding a wealth of new features. Today, we’re giving Leo a chance to brag about some of the changes he’s making. Already giddy about the new designs and new features? Design Changes So Leo, what are three of the major DESIGN changes you’ve made to improve Hy.ly’s tab builder? 1. Translation: greater visual impact. 2. Translation: One tab, one action, one icon! 3. Translation: Better first impression! Greater Customization Okay, Leo. Most definitely so. 1. Translation: More design options. 2. Translation: Truly make each hylet your own. 3. Translation: Your design can be as expansive or specific as you wish. Leo, that sounds great for designers, but not all of us are as technically savvy as you. 1. Translation: Customized design made easy. 2. Translation: More design options for the everyday Facebook marketer. 3.

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