The Social Media Marketing Blog When is It Okay to Use Social Media to Self-Promote? I read an interesting stat today from Monumentus Media (via Beth Kanter): “asking users to “like” gets 216% higher interaction rate.” The stat isn’t very surprising. Calls to action work. I was drawn to the 216% increase, but then disconcerted by the idea of asking people to like my stuff. We buy ads—isn’t that asking people to like our stuff? Chris Brogan promotes his products all the time. The flooring guy on the local Twitter hashtag in my town is a textbook troll. When is it okay to use social media to promote? It’s okay when you’ve gained trust. I’d really like a piece of that 216% increase, but I don’t want to turn people away. Connect: Authored by: Chris Syme Chris Syme's newest book, Practice Safe Social, is a leading resource on how to use social media responsibly. See complete profile
Small world experiment The "six degrees of separation" model The small-world experiment comprised several experiments conducted by Stanley Milgram and other researchers examining the average path length for social networks of people in the United States. The research was groundbreaking in that it suggested that human society is a small-world-type network characterized by short path-lengths. The experiments are often associated with the phrase "six degrees of separation", although Milgram did not use this term himself. Historical context of the small-world problem Mathematician Manfred Kochen and political scientist Ithiel de Sola Pool wrote a mathematical manuscript, "Contacts and Influences", while working at the University of Paris in the early 1950s, during a time when Milgram visited and collaborated in their research. Milgram's experiment was conceived in an era when a number of independent threads were converging on the idea that the world is becoming increasingly interconnected. Results
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Social Media Marketing Guide, Directory, & Resources Chapter 1 Introduction What is social media? "Social media" is a way for people to communicate and interact online. Publishing content has become exponentially simpler over the last several years, which has helped skyrocket the use of social media. For businesses, the shift in web consumerism and accompanying rise in social media brings both opportunity and responsibility. Is social media just a fad? Over the last several years, there has been an explosion of growth in popular social media platforms like Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, and many others. Looking for sources? Why does my company need social media? Whether you are running a small, local operation, or heading a global, enterprise-level effort, the statistics above make it clear: Your customers are online. There are tons of opportunities to add value—even to delight! If you ever find yourself in a bind, your advocates will help remind the rest of the world who they're rooting for. Relationships Feedback
How to Create a High Converting Facebook Fan Page Everyone is always talking about the ROI of social media and how can you convert a Facebook fan into a sales qualified lead. I have seen many great looking Fan pages on Facebook, but much like early websites, these pages are designed more for image and less for lead conversion. That is, however, until I came across the Facebook page of ViperChill. Not only does Glen at ViperChill get it, he shares just how to create the page complete with free templates. Taking Your Facebook Fan Page to a Higher Level By now, you are probably well aware of the Static FBML app, which allows you to show whatever you want on your fan page instead of the usual status updates. Before Clicking Like After Clicking Like Add Personalization with a Users Name Some of the great work, which ViperChill shares with us in the free ZIP download file, they were able to figure out how to incorporate a user’s name in the Welcome page. Leverage off the Users Engagement How to Setup a High-Converting Facebook Fan Page
Is the 90-9-1 Rule for Online Community Engagement Dead? [Data] Is the 90-9-1 Rule for Online Community Engagement Dead? [Data] Posted by Paul Schneider on Thu, Aug 11, 2011 @ 09:43 AM There is a rule that has floated around in the social media world for quite some time called the Rule of Participation Inequality or the 90-9-1 Rule. User participation in an online community more or less follows the following 90-9-1 ratios: 90% of users are Lurkers (i.e., read or observe, but don't contribute).9% of users are Commenters. This rule gives both hope and discouragement to organizations that are creating online communities. Having heard this rule for years and seeing what I suspected were higher levels of participation in our customers’ online communities, I began to ask myself if the rule is really true. Is the 90-9-1 Rule Still Valid? Why Did I Conduct This Research? Study of Online Community Customers The thing about the rule is that it infers that all users are doing something since the 90-9-1 all add up to 100%. Findings of the Online Community Research
Les Réseaux Sociaux en Entreprises (synthèse de notre Petit-Déje Depuis l’émergence du Web 2.0, les changements de comportement des internautes et leur attachement à l’utilisation quotidienne des sites dits "réseaux sociaux" sont significatifs. L’internaute n’est plus un simple spectateur mais un réel acteur du Web. Une manière nouvelle d’échanger, de communiquer, de partager l’information se diffuse au sein de la société et désormais au sein des entreprises. En parallèle, une mutation s’amorce au niveau du management des entreprises. Des concepts proches des réseaux sociaux (collaboration, participation, évaluation par les pairs...) font leur apparition dans les techniques d’encadrement. Différentes "success stories" montrent en effet le lien étroit entre les nouvelles pratiques de management et l’adoption de ces réseaux sociaux. Nous vous proposons à travers cet article une analyse des critères qui vont favoriser le développement des réseaux sociaux, discerner différents types de réseaux sociaux et leurs fonctions associées. État des lieux Les Membres