The Social Media Marketing Blog When is It Okay to Use Social Media to Self-Promote? I read an interesting stat today from Monumentus Media (via Beth Kanter): “asking users to “like” gets 216% higher interaction rate.” The stat isn’t very surprising. Calls to action work. I was drawn to the 216% increase, but then disconcerted by the idea of asking people to like my stuff. We buy ads—isn’t that asking people to like our stuff? Chris Brogan promotes his products all the time. The flooring guy on the local Twitter hashtag in my town is a textbook troll. When is it okay to use social media to promote? It’s okay when you’ve gained trust. I’d really like a piece of that 216% increase, but I don’t want to turn people away. Connect: Authored by: Chris Syme Chris Syme's newest book, Practice Safe Social, is a leading resource on how to use social media responsibly. See complete profile
Mozilla Firefox How to say stupid things about social media | Cory Doctorow | Technology Here are some suggested things to say if you want to sound like an idiot when you talk about social media: • It's inconsequential – most of the verbiage on Twitter, Facebook and the like is banal blather Yes, it certainly is. The reason for that is that most of it is "social grooming" – messages passed between friends and family members as a way of maintaining social cohesion. The meaning of the messages isn't "u look h4wt dude" or "wat up wiv you dawg?" I don't call my parents in Canada and recount the latest additions to my daughter's vocabulary because they need to know that the kid can say "elephant" and "potty" now; I call them up to say, "all is well with your son and his family", and "you are in my heart", and "I love you". Criticizing the "banality" of Facebook conversation is as trite and ignorant as criticising people who talk about the weather. Yes, people sometimes say consequential things on social media. • It is ugly – MySpace is a graphic designer's worst nightmare
Small world experiment The "six degrees of separation" model The small-world experiment comprised several experiments conducted by Stanley Milgram and other researchers examining the average path length for social networks of people in the United States. The research was groundbreaking in that it suggested that human society is a small-world-type network characterized by short path-lengths. The experiments are often associated with the phrase "six degrees of separation", although Milgram did not use this term himself. Historical context of the small-world problem Mathematician Manfred Kochen and political scientist Ithiel de Sola Pool wrote a mathematical manuscript, "Contacts and Influences", while working at the University of Paris in the early 1950s, during a time when Milgram visited and collaborated in their research. Milgram's experiment was conceived in an era when a number of independent threads were converging on the idea that the world is becoming increasingly interconnected. Results
Social Media Marketing Guide, Directory, & Resources Chapter 1 Introduction What is social media? "Social media" is a way for people to communicate and interact online. Publishing content has become exponentially simpler over the last several years, which has helped skyrocket the use of social media. For businesses, the shift in web consumerism and accompanying rise in social media brings both opportunity and responsibility. Is social media just a fad? Over the last several years, there has been an explosion of growth in popular social media platforms like Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, and many others. Looking for sources? Why does my company need social media? Whether you are running a small, local operation, or heading a global, enterprise-level effort, the statistics above make it clear: Your customers are online. There are tons of opportunities to add value—even to delight! If you ever find yourself in a bind, your advocates will help remind the rest of the world who they're rooting for. Relationships Feedback
How to Create a High Converting Facebook Fan Page Everyone is always talking about the ROI of social media and how can you convert a Facebook fan into a sales qualified lead. I have seen many great looking Fan pages on Facebook, but much like early websites, these pages are designed more for image and less for lead conversion. That is, however, until I came across the Facebook page of ViperChill. Not only does Glen at ViperChill get it, he shares just how to create the page complete with free templates. Taking Your Facebook Fan Page to a Higher Level By now, you are probably well aware of the Static FBML app, which allows you to show whatever you want on your fan page instead of the usual status updates. Before Clicking Like After Clicking Like Add Personalization with a Users Name Some of the great work, which ViperChill shares with us in the free ZIP download file, they were able to figure out how to incorporate a user’s name in the Welcome page. Leverage off the Users Engagement How to Setup a High-Converting Facebook Fan Page
Why I'm Not Excited About Mobile Applications - Samir Balwani May 17th, 2011 by Samir Balwani No I don’t think mobile applications are dead, there will be new mobile apps launch today and some of them will probably be extremely successful. Instead, what the title of this article alludes to is the fact that mobile applications are a temporary way for users to access the mobile web. Mobile applications segment data, users, and technology. The future of the mobile web is the perfect browser; a single application that performs all the functions you already use – creating a single standard regardless of what phone, operating system, or provider your have. Table of Contents The Mobile Application Problem The mobile web is the newest of technological mediums and businesses are just starting to understand how to use it. The medium is interesting because it can survive isolated from other technology channels. Herein lies the problem. The mobile phone and tablet is proof of the theory. credit Mobile web access hasn’t followed the same route. Final Thoughts
After social networks, what next? | Media In digital media, as in fortune-telling, the future is pretty much treated as part of the present. "What is the next big thing?" is a question everyone who works with the internet asks continually. But after several years of boom, the question of what comes after social platforms is no longer so remote. Luckily, some experts just gave us answers. On Monday evening, the Said Business School in Oxford had invited some very bright and successful entrepreneurs who spoke in front of a packed alumni audience as Silicon Valley came to Oxford for the ninth year. The first expert to confront us with an answer was Peter Thiel, who co-founded PayPal and made early investments in Facebook and LinkedIn. "If you look back from today, it becomes clear that in 2002 even experts missed that Google had already become the main search engine. He asked the audience: "Where in the history of social network are we? Being the CEO of Twitter, Biz Stone was quite sure that for him that wasn't the case.