How much is your personal data worth?
Explore how valuable your data are with this interactive calculator. While the multibillion-dollar data broker industry profits from the trade of thousands of details about individuals, those bits of information are often sold for a fraction of a penny apiece, according to industry pricing data viewed by the Financial Times. The average person’s data often retails for less than a dollar. General information about a person, such as their age, gender and location is worth a mere $0.0005 per person, or $0.50 per 1,000 people. A person who is shopping for a car, a financial product or a vacation is slightly more valuable to companies eager to pitch those goods. Certain milestones in a person’s life prompt major changes in buying patterns, whether that’s becoming a new parent, moving homes, getting engaged, buying a car, or going through a divorce. The Financial Times will not collect, store or share the data you enter into the calculator.
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