s October 2012 Trend Briefing covering the consumer trend "SERVILE BRANDS" Yes, consumers are more demanding, time-starved, informed, and choice-saturated than ever-before (we know you know). For brands to prosper, the solution is simple though: turn SERVILE. This goes far beyond offering great customer service*. SERVILE means turning your brand into a lifestyle servant focused on catering to the needs, desires and whims of your customers, wherever and whenever they are. * Everyday great ‘customer service’ will of course forever be crucial: a 2011 American Express survey found that 70% of American consumers were willing to spend more with brands that provided a great service, and a whopping 60% thought brands weren’t thinking enough about the service experience. Drivers: Three key changes among consumers are driving the need for your brand or business to go truly SERVILE: We've repeatedly flagged up the sky-rocketing number of CITYSUMERS (urban consumers). Here’s the new reality: consumers will never again revere brands the way they used to: Enough of the theory.
Company Info | Item Pricing, Online Sales Reports | eBay Research Tools & Market Data a Who we are Terapeak is the leader in ecommerce market analytics, dedicated to helping online merchants grow their business and become more profitable. Our job is to distill and make sense of big data sets, so we can provide our customers with market insights that can be used to discover new and emerging opportunities. What we do Terapeak analyzes over 2.4 billion transactions per year and over $68 Billion in online consumer spending worldwide. Terapeak helps online merchants to understand the current and competitive landscape of their market space by providing transparency into competitor behavior, pricing techniques and strategies, supply and demand, category and product trends, and customer purchase patterns. As the first authorized analytics provider of eBay market data, and the leading aggregator of e-commerce data for eBay, Amazon, Yahoo! Founded in 2004, Terapeak is an indispensable resource for over 1.3 million online merchants. Our Culture