Explore Engage Augmented Reality Specialists Web Mobile Head Mounted Display Glasses Splash Page
digg Our offering is unique in that we provide , and solutions covering superior 3D animations, simulations, holograms and a wide variety of interactive and functional augmented reality tools. Augmented reality(AR) is a mass media that provides new ways to contextualise data, combine, build upon and transform traditional techniques and strategies. Subsequently AR achieves more effective data for decision making, higher ROI and higher engagement times. We love dealing directly with clients and/or agencies at all stages of the PLC to solve their marketing problems. We use clever integrative systems via the web, most mobile devices, innovative technologies, small and even large booths/kiosks to satisfy our clients needs. We build strong relationships and partnerships with leading companies worldwide to produce world first applications and relish the opportunity to test our skills. We actually care and really want to help you with your project and/or campaign!
AR.Drone - Game Developer Zone - Start building iPhone and iPod touch applications compatible with AR.Drone!
“Create high-quality and stable movie shots” The Director mode lets you program automaticmovements so that you can shoot great videos justlike a movie director. Choose your movement: traveling, pan, crane… Adjust speed and moves in real time to compose your video sequence Stabilization system and video post-processing to get clean smooth shots Tune camera settings such as white balance, exposure and luminosity Selection of key sequences in the video Video sharing on YouTube and AR.Drone Academy *In-app purchase on ar.freeflight Learn more Camera moves
ANZIBA Conference 2012
12 - 14 April 2012, University of South Australia ANZIBA is the leading association of scholars in the field of international business in Australia and New Zealand. The Centre for Asian Business and the International Graduate School of Business, University of South Australia will be hosting the ANZIBA annual conference on 12 to 14 April 2012. The conference theme is: 'Fusion or Fracturing? ANZIBA 2012 Conference Program (PDF 5mb)Contact ANZIBA Hosted by: Partner institutions:
Android app can recognize a person, pull up his status updates
Imagine you’re at a conference and want to know something about the people around you. A new mobile application called Recognizr can identify a person’s face via your phone camera and deliver not only profile information about that person but also show you their latest status updates. Swedish computer vision specialists Polar Rose combined forces with interface designers TAT (The Astonishing Tribe) to create the Recognizr as a prototype application for Android phones to show off Polar Rose’s mobile face recognition library. [youtube Since in real life it’s unlikely that you’ll go around taking pictures of random strangers, at least unless you can do so discreetly, I asked Polar Rose CTO Jan-Erik Solem what he sees as the main applications of Recognizr. Recognizr uses FaceLib, a mobile face recognition library from Polar Rose, which is available for Android and iPhone.
Augmented reality: the next generation
Mobile augmented reality (AR) was a favorite of the tech press in 2009, a year that saw the unveiling of mobile AR browsers from Wikitude, Layar and Metaio. Now that the dust has settled, let’s take a look at the current state of the technology and where it will go from here. Mobile AR browsers currently work by using a combination of the mobile phone’s camera, compass and GPS data to identify the user’s location and field of view, retrieve data based on the geographical coordinates, and overlay that data over the camera view. Accuracy problems The GPS on a mobile phone normally only gives a position within around 20 meters, while the iPhone’s compass orientation is only accurate to around 20 degrees. In the longer term, the company is working on markerless tracking to improve accuracy in identifying objects. Metaio is partnering with Earthmine, which provides street-level images in which each pixel is mapped to the corresponding 3D coordinate — latitude, longitude and elevation.
Most augmented reality companies not doing augmented reality?
Forrester Research just released a new report on mobile augmented reality (AR) that says few companies are delivering “real” augmented reality (AR) today. Augmented reality overlays digital information over your view of the physical world in a mobile device’s camera view, as pictured left. It currently works by using a combination of the mobile phone’s camera, compass, GPS data and other sensors to identify objects in the field of view, retrieve relevant data and overlay that data over the camera view. The Forrester report says that AR requires object recognition on the mobile device itself as well as 3D rendering to superimpose images on the real world and that only a few companies like Metaio and Total Immersion provide this. Forrester also concludes that AR is not yet scalable or mature. Mobile AR will merge with other technologies like location-based services, visual search, image and facial recognition and barcodes, predicts Forrester.
Marketing Associations
Below are some useful links to Industry Associations and events. Click on each organisation's banner or logo to access their website and obtain further information: The AMI represents professional marketers throughout Australia, including practitioners from all marketing functions and industries. The Institute has established strong links with business, academia and government to become the voice of the marketing profession. www.ami.org.au/index.asp ADMA is Australia's principal body for information based marketing. www.adma.com.au The AFA is the peak body representing companies in advertising and marketing communications to industry, government, media and the public. www.afa.org.au The Australian Graphic Design Association is the national association for professional graphic designers. www.agda.com.au www.aimia.com.au APSMA is the only organisation dedicated to assisting Marketers and Business Developers working in the professional service sector in Australasia. www.apsma.com.au
Everything under Australia’s media, marketing & entertainment umbrella
MAANZ Home The Marketing Association Of Australia And New Zealand
