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Investigative Reporters and Editors

Investigative Reporters and Editors

People Using Pseudonyms Leave Better Blog Comments [STUDY] People who use pseudonyms - as opposed to remaining anonymous or using their real identity - are more likely to leave high-quality comments on blogs and other Web sites, according to data released by Disqus. In addition to leaving more comments, people using pseudonyms are more likely to leave comments that get "likes" from other readers, according to Disqus, which operates blog commenting platforms for about one million Web sites, including ReadWriteWeb. Not only does the data throw the conventional web wisdom that people who use their real names leave better comment into question, it also gives Disqus and other comment platforms leverage to compete with Facebook, which has made inroads into the commenting space by allowing sites to let people leaving comments use their Facebook identities. Disqus is one of the more than 400,000 Web sites that lets people use their Facebook profiles to leave comments.

Marketing as a Percentage of Revenue Benchmarks - The Rogue Marketer When setting marketing as a percentage of revenue benchmarks, the firm Go-to-Market Strategies has published a study on normative levels. According to their research "30% of companies spend between 3-5% of revenue on marketing, with 45% spending over 6% (most of those between 6-10%). If you are launching a new product, or are expecting to launch into a new market or territory, expect to spend approximately 20% of revenue to fund that program." The percentage of revenue approach, 8-10% of revenue should be spent on marketing, with approximately 5% of that going to labor (either for a department, or outsourcing to a marketing firm). What percentage you use is determined by a number of factors, how mature is your market (how much education do you have to do), how well known is your company in your industry (are you a new or established business, how much brand awareness do you have to do), and how fast do you intend to grow, just to name a few. This data was published on December 19, 2007.

Drive-By Selling is Dead. It’s all About Scale. Remember the old days of drive-by selling? You’d roll up on a prospect, (by phone, or car, or email or direct mail piece) and hit them up with why your company, service and product was the s*** and why they needed to buy it. Drive-by selling was successful because there was nothing else. Things have changed. Selling requires content, content that educates and teaches. The drive-by sale is dead. Are you still drive-by selling? Keep stakeholders in the loop with a message matrix | A customer experience programme will often lead to significant change across an organisation. It will mean changes to people, skills, capabilities and ways of working. Getting various stakeholders on board and keeping them there will be one of the biggest challenges. Securing buy-in from stakeholders will demand expert skill in planning through a political and influencing lens. How can a message matrix help? Allows the CE team to plan and prioritise messages to stakeholders regarding the programme.Facilitates channel mix planning.Ensures that messages do not clash or overwhelm stakeholders.Acts as a central repository for all communications regarding the programme.Allows forward planning of dependencies which might delay or change messages. Filling out the columns Customer (Stakeholder) – Who is the person, team or department you are trying to influence? Like this: Like Loading...

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