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Comment être un artiste malheureux, ou faire tout ce qui ne marchera pas… ATTENTION, CE SITE EST MAINTENANT INACTIF. RETROUVEZ LE SUR Vous pourrez retrouver sur virginieberger.com plus de 300 billets mis à jour, et vous intéresser aux différentes offres et services de l'Agence. Pour me contacter, retrouvez moi sur September 21, 2010 15 Reasons Twitter Rocks for Musicians - Amp Music Marketing I’m probably biased by my own personal recent adoption of the medium (I got an Android phone), but it seems to me that the micro-blogging tool has come of age in the past six months. Twitter has gone mainstream – no longer seen as the preserve of a tech nerd elite with millions of followers (a la @StephenFry) or the crazed world of teenage fandom (a la @JustinBieber), it has been embraced by your grannny and your granddaughter and your local politician. Most notable is that traditional media are now hooked, with everyone from major TV stations, talk show hosts and politicians tweeting their way through the day. And speaking of the media, in an article in the UK Guardian, that newspapers editor Alan Rusbridger outlines some reasons why adopting Twitter is important for the ‘fourth estate’. In this post I apply Rusbridger’s arguments to the music business to highlight why musicians should be using the medium (original content from the article is in italics).
APPLE TO MUSIC LABELS: “WE’LL MAKE YOU AN OFFER YOU CAN’T REFUSE” Are major label record execs waking up in the morning finding horse heads in their beds? If not, then maybe there’s more going on than meets the eye. A couple of weeks ago CNET broke a story about Apple’s intention to launch a subscription service and, in their negotiations with the major record labels, are attempting to thwart Spotify’s entrance into the US market. Universal UK chief: Streaming is the future Tuesday 15 February 2011, 10:50 | By CMU Editorial Digital Music Business Universal Music UK’s top dude, that’s David Joseph for those not paying attention, says he remains optimistic about the future of the music business, and that it will be the musical stream from the cloud in the sky that will turn things round. Man. Joseph was talking to The Guardian about the state of the music industry ahead of tonight’s big BRITs bash over there under the Greenwich dome.
Behind the music: What will Google's new music service mean for artists? Rumours that Google will launch a music service have been circulating for a while. So, what will this long-anticipated product, expected to be released at the end of the year, look like? It appears we've come one step closer to finding out. Billboard reported this week that the internet giant is circulating a proposal among major labels for an a la carte download store and a subscription-model, cloud-based storage locker, with the company supplying a web-based music player and a mobile application for playback of tracks. The download store will operate in a conventional manner (though there's no mention of price at this time), though the company wants customers to be able to "preview" entire songs once, after which they would be limited to a 30-second sample.
Automatic Payments for Your Music? : Thu, 02 Dec 2010 : Music Industry Newswire™ Music Industry Newswire COLUMN: Imagine a world in which you receive money every time your music is played. There are firms that appear to be working to make this dream a reality. Representatives of Soundmouse, Landmark, ASCAP and APM spoke about the intriguing possibilities on a panel presented by the California Copyright Conference. Titled “Digital Recognition Technologies: How Do They Work and How Are They Being Used?” Artist Revenue Opportunities Without Playing Live This guest post is by Bobby Owsinski. Triangle Exception, a winner of the Hypebot Hit Song Contest got to pose two questions to him as their prize.* In most cases, recorded music has always been somewhat of a promotion for the live show.
David Lynch Aims To Save The Music Business 8 comments As Aaron Gonzalez points out in today’s interview with Christopher Mosley, there’s an irony in the way that while the internet has made music endlessly accessible, those same online music hoarders don’t tend to support music as much with their feet by going to the shows of the bands who fill their music archives of countless hours of music, despite the fact that bands are increasingly dependent on live shows for income. Enter filmmaking icon David Lynch, whose David Lynch Foundation has partnered with the UK’s PledgeMusic to launch the first online charity music label.
Nimbit Launches Free Musician Wordpress Plug-In Music marketing platform Nimbit has just launched a free Wordpress plug-in dubbed Instant Band Site designed to make it easy for artists to create a website using one of the may free WP templates available and linked to their Nimbit account. Users need a Nimbit account and web hosting with WordPress. They offer a free plan, but artists wanting online sales and other features will need to sign up for NimbitIndie or NimbitPro for $12.95 per month and up. Secrets of the "New Music Industry" that the "Old Music Industry" Doesn't Want to Know This week's news that the feds seized 82 websites based on allegations of copyright infringement demonstrated that government website seizures can silence innocent speech. But let's take a broader view for a moment. The domain seizure debacle, the COICA Internet censorship bill, ACTA, and many other short-sighted efforts to eliminate copyright infringement all depend on (a) the traditional entertainment industry's yowling wail that "piracy" on the the Internet is injuring the livelihoods of artists and (b) the US government's chronically uncritical acceptance of those complaints. But the new services catering to musicians are struggling to tell their side of the story — a story that turns out to be substantially more optimistic and instructive. Jeff Price, CEO of TuneCore, posted a fantastic six-part series titled "The State of The Music Industry & the Delegitimization of Artists" that surfaces this new perspective that desperately needs to be heard in the debate.
Are Music Startups Doomed Destined to Fail? Yesterday at YCombinator's Startup School at Stanford University, the founder of the now-defunct music sharing startup Imeem laid out a very grim assessment of the future of music startups. In his words, "every time a founder does a music startup, a likely more successful startup dies." Dalton Caldwell founded Imeem in 2003 with the goal of reinventing the music industry through free, advertising-supported streaming music.
Google Music: Meet The Executive Team The Google Music service that's become the worst-kept secret in the music industry may not be live yet, nor is it showing signs of launching anytime soon, but we are slowly getting clarity into who at Google is building the service. On Friday, Billboard magazine published a list of key executives involved at both the leadership and foot-soldier levels. Since then, additional sources have come out of the woodwork to help define the picture further. Here's what we know now:
Spotify co-founder hopes to save music industry Spotify co-founder Daniel Ek claims that illegal downloading has irreparably damaged the music industry's traditional ways of selling "records", but cloud computing could find new ways of generating much needed revenue. Speaking to The Wall Street Journal Europe’s Weekend Journal, which is relaunching this week, Ek states that the move to digital music has been bad for many studios, especially when it comes to the formerly reliable youth market: "What scares me is that there's an entire generation that's grown up now that doesn't understand why you should pay for music at all," he says. "Maybe you're the kind of customer who spends £500 a year on iTunes, but most people are not. And especially not 14- to 18-year-olds who know they can get it free". He also attempts to explain why the industry is worth far less than it was in the nineties: "What's really interesting is what's happened the last 10, 12 years, since Napster... "Just having free music won't save the music industry.....
Behind the music: Why can't labels agree on a music streaming service? Last year, I suggested that backing an "unlimited" ISP music service, like the proposed Virgin Media one, was a risk worth taking for record labels and music publishers. Negotiations between Virgin Media and record companies had been going on for more than six months, but labels were unable to agree on the cost of a monthly subscription and whether or not the scheme should be unlimited. Almost a year later, we are no closer to seeing such a music service, while Universal Music Group, the first label to get on board with the project, has voiced its frustration with the lack of progress.