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The Principles of Design

The Principles of Design
The web professional's online magazine of choice. In: Columns > Design in Theory and Practice By Joshua David McClurg-Genevese Published on June 13, 2005 Starting with the Basics This column is about Web design—really, it is—though it may at times seem a bit distant and distracted. We can group all of the basic tenets of design into two categories: principles and elements. Web design is a relatively new profession compared to other forms of design, due to the youth of our medium. How Does Web Design Fit In? I tend to define Web design as being one of many disciplines within the larger field of design (a peer to print design, industrial design, interior design, etc.). The first three articles of this column will be dedicated to unearthing these universal gems of insight so that we may better understand our profession. The Principles of Design There are many basic concepts that underly the field of design. Let’s begin by focusing on the principles of design, the axioms of our profession. Rhythm

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Persuasion: Applying the Elaboration Likelihood Model to Design Persuasion is part of every aspect of our lives. Politicians want our vote, businesses want us to buy their products, and people want us to like them. Even altruistic nonprofits want us to change our behaviors around environmental issues and public safety, or give them our money to help fight hunger and disease (the nerve!). Article Continues Below This reality is no different for websites and other digital properties. Persuasion is a necessary component of good design, ensuring that users will engage with your product in the way you intended, leading to the outcome you intended.

How to Focus a Presentation This post was written by Scott Schwertly Scott is the Founder and CEO of Ethos3. One of the most difficult tasks when fashioning a presentation is the process of sorting through the myriad of available information and turning it into a coherent outline with a few main points and one clear focus. Think of your presentation as a photomosaic, a large photo composed of lots of little pictures. Gestalt principles of form perception Gestalt psychology attempts to understand psychological phenomena by viewing them as organised and structured wholes rather than the sum of their constituent parts. Thus, Gestalt psychology dissociates itself from the more 'elementistic'/reductionistic/decompositional approaches to psychology like structuralism (with its tendency to analyse mental processes into elementary sensations) and it accentuates concepts like emergent properties, holism, and context. In the 30s and 40s Gestalt psychology was applied to visual perception, most notably by Max Wertheimer, Wolfgang Khler, and Kurt Koffka who founded the so-called gestalt approaches to form perception. Their aim was to investigate the global and holistic processes involved in perceiving structure in the environment (e.g.

Mike Kruzeniski – How Print Design is the Future of Interaction This post describes “How Print Design is the Future of Interaction,” a talk I gave at SXSW Interactive on March 12, 2011. The slides from the talk are available to view on Slideshare, and you can see some of the discussion that followed on Twitter here. Introduction There are three areas that I covered in the talk. First, how the visual language of UI has evolved and been shaped in to what we find in the interfaces we are familiar with today. How to Design a Clean Business Website with Photoshop The focus of this template is on a design agency that offers a range of web-based services. The primary aim of the page we’re designing, therefore, is to promote what the business does and what services they provide. This is the first part of a tutorial on building a clean business website.

Teach Yourself Graphic Design: A Self-Study Course Outline Fortunately, it isn’t required to go to design school in order to be a graphic designer. A good foundation in graphic design history, theory, and practical application will help you hit the ground running. There are plenty of resources available in which you can learn graphic design on your own. Don’t set your expectations to high at first, as it will take enthusiastic study for years to become great. You can do it though! If you would like to learn graphic design from the ground up, through self directed study, then this article lists some great resources that will get you started with your design education. The Gestalt Principles The Gestalt Principles Gestalt is a psychology term which means "unified whole". It refers to theories of visual perception developed by German psychologists in the 1920s. These theories attempt to describe how people tend to organize visual elements into groups or unified wholes when certain principles are applied. These principles are:

The Shape of Design by Frank Chimero EDIT: Updated details on shipping, especially for our international friends. Hi. My name's Frank Chimero. I've spent the better part of the last two years writing and speaking on design and thinking about the topics that orbit the practice: storytelling, concept, craft, and improvisation. I want to take all of the ideas I've had and connected these past few months and capture them in a book format. I've been teaching for the past 5 years, and I've always been a bit frustrated that there isn't a nice, concise book that overviews the mental state of a successful designer while they go through their creative process.

Prototyping with XHTML Illustrations by Leah Buley If you design user experiences for standards-based websites and applications (i.e. those built with XHTML, CSS, and JavaScript), there are several great reasons for adding XHTML prototyping to your UX tool kit. Perhaps you’ve found that traditional wireframes just aren’t sufficient and are looking for more powerful ways to explore and communicate design solutions. Perhaps your current practice is based on the traditional waterfall model (i.e. first creating wireframes, which are handed off to creative, who hand off comps to tech, and so forth), and you want to explore more contemporary methodologies, such as agile and iterative development. Regardless, a great way to embark on that journey is to start prototyping with XHTML. So what does it mean to prototype with XHTML?

12 Ways to Become a Better Designer in 2012 - Designer Blog Designer Blog Judging by the developments at 99designs, this year is going to be an important one. We’re growing and improving at an ever increasing pace and we want our designers to grow with us too. We have 12 months ahead — let’s use each month to become a better designer by learning a new skill and trying a new tip! 1. Learn to use the grid Gestalt psychology Gestalt psychology or gestaltism (German: Gestalt – "shape or form") is a theory of mind of the Berlin School. The central principle of gestalt psychology is that the mind forms a global whole with self-organizing tendencies. This principle maintains that the human mind considers objects in their entirety before, or in parallel with, perception of their individual parts; suggesting the whole is other than the sum of its parts. Gestalt psychology tries to understand the laws of our ability to acquire and maintain meaningful perceptions in an apparently chaotic world. In the domain of perception, Gestalt psychologists stipulate that perceptions are the products of complex interactions among various stimuli.

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