How Small Business Is Using Social Media [STATS] The University of Maryland's Smith School of Business looked at the relationship between social media and small businesses and found that the technology adoption rates in the U.S. have doubled in the past year from 12% to 24%. The data comes straight from the university's third installment to its Small Business Success Index report and is based on a December 2009 telephone survey of 500 small business owners. Adoption rate calculations are compared against a baseline report conducted in December 2008. The study concludes that nearly one in five small business owners are integrating social media into their business processes — Facebook and LinkedIn were the most popular sites. In fact, 45% of surveyed respondents even believe their social media initiatives will pay off financially in 12 months or less. Clearly social media has become a valuable tool for small businesses, but we're especially curious to see how Twitter adoption rates fluctuate over the time.
Get more into what you love on YouTube with our new look From your favorite sports highlights and dance competitions to make-up tutorials, science experiments and great movies, there’s a ton of great stuff on YouTube — over three billion views worth per day by last count. More and more, behind every great video is a great Channel, and with our announcement last month that more of them are coming to YouTube, we want to make it easier for you to find and keep tabs of what you want to watch. So, today we're introducing a new homepage, Channel design and a fresh coat of digital paint. Here are three ways these updates will improve your life on YouTube: 1. A new homepage The YouTube homepage is your gateway to a vast entertainment universe.
11 Productivity Hacks From Super-Productive People Productivity is a hot topic at Fast Company, and one that our contributors and the CEO types we cover spend time thinking about (efficiently, before crossing it off a list, of course). In 2012, I got addicted to swiping to-dos off the super-minimalist Clear app, and when I got lazy about doing the stuff on it, imposed a 50/10 rule on myself. Tell us about the productivity hacks that you'll be trying out in the New Year, and check out these (totally manageable!)
7 Reasons to Rethink Your Blogging Strategy: New Research Is your business working with bloggers? Do you blog? This article examines new research that shows blogging is here to stay. State of the Blogosphere 2011: Introduction and Methodology - Technorati Blogging Welcome to Technorati's State of the Blogosphere 2011 report. Since 2004, our annual study has followed growth and trends in the blogosphere. This year's topics include: blogging and social media, bloggers and traditional media, traffic and analysis, brands and marketing in the blogosphere, bloggers' motivations and consequences, monetization, and changes within the blogosphere over 2011.
Easier copyright management on YouTube From Justin Bieber to The Gregory Brothers, YouTube is a platform for anyone with a passion for performing to showcase their musical talents and get noticed across the web. Smart copyright management is an important part of this online video service—it helps songwriters and performers to be appropriately compensated for their works, while also allowing for those works to be used in new ways. YouTube has had a longstanding commitment to solving the really tough challenges around online copyright—how to manage content rights in a quickly evolving technology world. The Contentious State of B2B Content Marketing [Infographic] Infographics By Jason Miller, Published December 25, 2012 Our friends over at Marketing Profs and the Content Marketing Institute recently released The State of B2B Content Marketing in North America. It’s a fascinating report revealing insights into how B2B marketers are using content marketing techniques and the biggest challenges they face. The results reveal that B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in the past.
Setting your 2012 social media goals As the end of the year approaches, now is a good time to work on your social media goals for next year, if you haven’t already done so. As social media is online word of mouth marketing, it has become essentially important for businesses, so whether you’re experienced at social media or just getting started, having some goals in place for 2012 means you are better prepared for the coming year. Social networks are good environments to learn because that is where the people are. This is fundamentally what businesses must keep at the back of their minds: social media networks are great places to gain knowledge and then use this information to support your business in the best way possible. When thinking about what you would like to achieve in the social media space for 2012 it important that your goals align with your overall business objectives. Create quality content: This one is an obvious one but still the one the majority of businesses struggle with.