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The World of Social Media 2011 -

If Everyone Knew | Now with five more facts that everyone should know. Les nouveaux médias sociaux ne sont peut-être pas si nouveaux que ça La lecture de la semaine, il s’agit d’un post du blog que Cynthia Haven, critique littéraire, tient sur le site de l’université de Stanford, en Californie. Le titre du post : “Les nouveaux médias sociaux ne sont peut-être pas si nouveaux que ça”. “Si vous vous sentez submergés par les médias sociaux”, commence Cynthia Haven, “sachez que vous n’êtes pas les premiers dans l’Histoire. Une avalanche de nouvelles formes de communication s’est abattue aussi sur les Européens des 17e et 18e siècles. “Le 17e siècle a vu la conversation exploser”, explique Anaïs Saint-Jude, directrice du programme BiblioTech de Stanford, “c’était la version moderne de la surcharge d’information”. Et le service public des postes a été pour nos ancêtres l’équivalent de ce que sont pour nous Facebook, Twitter, Google + et les smartphones. Image : La cartographie des la République des Lettres qui permet de suivre la correspondance des grands penseurs du siècle des Lumières. Que ces gens se racontaient-ils ?

Nielsen social-media-report 11 Productivity Hacks From Super-Productive People Productivity is a hot topic at Fast Company, and one that our contributors and the CEO types we cover spend time thinking about (efficiently, before crossing it off a list, of course). In 2012, I got addicted to swiping to-dos off the super-minimalist Clear app, and when I got lazy about doing the stuff on it, imposed a 50/10 rule on myself. Tell us about the productivity hacks that you'll be trying out in the New Year, and check out these (totally manageable!) Keep Email From Crushing You With "OHIO" That stands for "only handle it once"--a technique that's espoused by productivity expert Bob Pozen and practiced by Huge CEO and Fast Company contributor Aaron Shapiro. "No 'I'll respond later' is allowed," Shapiro says. (It should be noted: Shapiro responded quickly to our request for productivity tips. Chuck Your To-Do Lists"I'm following the advice I give my own clients. This way, he says, every motion counts....twice. Here's to a more productive 2013.

Google+: The Complete Guide Using Google+? Add Mashable to your circles. You'll get the latest about new Google+ features and tips and tricks for using the platform as well as top social media and technology news. Guide updated January 18, 2012 Google+: It's the hot social network on the block. Google+, however, isn't the easiest thing to understand. A recent change new and old Google+ users should take note of is Search Across Your World launched on Jan. 10, 2012. Now Google can pull search results from your Google+ friends and material from other Google+ users whom you don't follow who have related content labeled public. We will continuously update this guide as new initiatives such as the Search Across Your World are started, further integrating Google+ into the Google ecosystem. We decided to dig into every aspect of Google+, from Hangouts to Circles, from Google+ Pages to what's next for Google's social network. So, without further ado, here is Mashable's complete guide to Google+: What Is Google+? Profile Photos

Switzerland Facebook Statistics, Penetration, Demography Facebook monitoring helps to improve your business and social media marketing strategy in every country. Currently, there are 2 974 340 Facebook users in the Switzerland , which makes it # 52 in the ranking of all Facebook statistics by Country . Also, feel free to try our professional social media monitoring tool Analytics PRO – monitor the situation on the market, track and analyze your fans' engagement on your Facebook page, identify key influencers, response rates, and much more. Easily generate the data, compare them with your competitors or with the top brands in your field. Are you active in multiple markets? Our social networking statistics show that Facebook penetration in Switzerland is 39.23% compared to the country's population and 46.25% in relation to number of Internet users.

The Contentious State of B2B Content Marketing [Infographic] Infographics By Jason Miller, Published December 25, 2012 Our friends over at Marketing Profs and the Content Marketing Institute recently released The State of B2B Content Marketing in North America. It’s a fascinating report revealing insights into how B2B marketers are using content marketing techniques and the biggest challenges they face. The results reveal that B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in the past. The following infographic provides a visual interpretation of the most revealing stats from the report.

Online commenting: the age of rage | Technology | The Observer For a while after his first TV series was broadcast in 2009, comedian Stewart Lee was in the habit of collecting and filing some of the comments that people made about him on web pages and social media sites. He did a 10-minute Google trawl most days for about six months and the resultant collected observations soon ran to dozens of pages. If you read those comments now as a cumulative narrative, you begin to fear for Stewart Lee. A good third of the posts fantasised about violence being done to the comic, most of the rest could barely contain the extent of their loathing. This is a small, representative selection: "I hate Stewart Lee with a passion. Lee, a standup comedian who does not shy away from the more grotesque aspects of human behaviour, or always resist dishing out some bile of his own, does not think of himself as naive. The "40,000 words of hate" have now become "anthropologically amusing" to him, he insists. The psychologists call it "deindividuation". Have they ever met?