Latest research on consumer behaviour, psychology and biases – Cognitive Lode by ribot

Design Anthropology Design Anthropology: Practices, Perspectives and Potentials - Ton Otto (Department of Culture and Society, Aarhus University, Denmark), Rachel Charlotte Smith (Department of Culture and Society, Aarhus University, Denmark) and Wendy Gunn (Mads Clausen Institute, University of Southern Denmark)Section One: Concepts, Methods and Practices The Social Life of Concepts in Design Anthropology - Adam Drazin (Institute of Anthropology, University College London, UK) Transforming Knowledge-pieces into Design Concepts: Creative Montage at Design Workshops - Mette Kjaersgaard (Department of Culture and Society, Aarhus University, Denmark) Tools and Movements of Engagement: Design Anthropology as a Particular Style of Knowing - Kyle Kilbourn (Institute of Technology and Innovation, University of Southern Denmark) Section Two: The Materiality of Design Designing by Doing: Building Bridges in the Highlands of Borneo - Ian J. ReferencesIndex

15 Psychological Triggers to Convert Leads into Customers Would you like to know how to get more customers who can’t wait to buy your products and services? It’s a lot simpler than you might think. And the best part is that, as you strive to increase revenue, you actually will be serving your potential customers better. You don’t need to manipulate or hypnotize them into buying. You just need to give them what they want. The key to success in any business is an understanding of psychology. All human beings essentially have the same mental triggers that drive actions. Why? Because our minds decide what to buy. Here are 15 psychological triggers you can start using today to double your sales: 1. All human behavior, at its root, is driven by the need to avoid pain and the desire to gain pleasure. For example, in May 2012, I spent one month dragging a 190-pound sled 350 miles across the second largest icecap in the world in temperatures as low as -40 degrees. This is the basic trigger on which every other one below is based. Actionable Takeaways 2. 3.

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