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Better User Experience With Storytelling - Part One

Advertisement Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. Today we communicate a bit differently. Image credit: guldfisken Using storytelling, however, we can pull these fragments together into a common thread. It Begins with a Story In 1977, a simple story set the film industry on its side. Image credit: Wired (Courtesy of Ballantine Books) The movie, if you haven’t guessed, was Star Wars. Star Wars wasn’t a new story though. Revealing the Design in Stories The creation of a story is often viewed as an almost magical or random process. The story arc is widely used in screenwriting and novels. The structure of the story has been around since long before screenwriting was taught. Campbell studied the structure of religion and myths across many cultures. We find the blueprint for “The Hero’s Journey” in films like Star Wars and The Matrix (via Star Wars Origins, Unofficial Site) The Benefits Related:  Storytelling

Discussion: Storytelling and success stories I’ve not been able to keep up with all threads but it seems there have been a number of interesting discussions over the past few days covering various aspects of the role of data visualisation and what we should expect from it. Thought I’d join the party late and throw in a few thoughts of my own as I was planning on writing something about these subjects anyway. Firstly, I would recommend you take a look at Moritz Stefaner’s post about the different functions of visualisations – those that tell (or more specifically show) stories and those that don’t. I particularly suggest you read the comment responses at the bottom of the post, I haven’t read them word-for-word but skimming through reveals some good discussions in there. Interestingly, you can see how often the nuances and semantics of the written word are at the root of many disagreements about perspectives when they are actually the same views just articulated differently. The main issue is what does success look like?

Bill Gates On Microsoft: Damn, Our Usability Sucks Todd Bishop has published a 2003 e-mail from Bill Gates to some Microsoft developers. It's basically Bill complaining about certain Windows features not working, and others being so convoluted that it's irrational to expect a rational person to go through this hell to get an update or a piece of free software. Read Bill's entire e-mail here, it's worth it. The e-mail is fascinating for two reasons. First one is the fact that it's such a genuine complaint, although it's coming from Bill Gates. Had I or anyone else written the same thing, I bet there would be commenters who would proclaim us ignorant, lazy, or both. The other fascinating thing is that although this mail is dated 2003, things haven't changed one bit. Because of problems like this one, I've abandoned practically all of Microsoft's programs except Windows itself, using simple freeware alternatives for everything I can.

Better User Experience With Storytelling, Part 2 - Smashing Magazine Advertisement In the first part of this Better User Experience With Storytelling1 series, we explored some of the basic structures and story patterns found in myths and religions. We saw how these patterns continued into modern stories such as The Matrix and Star Wars. We also explored some of the basics of bringing storytelling into the user experience process and some places to get started. Concluding this two-part article, we hear from creative professionals who are leading the way in this relatively new world of combining the craft of storytelling with user experience. Image credit: guldfisken2 A Few Modern-Day Storytellers Although the idea of using storytelling within the user experience process is fairly new, a few professionals are using it in their projects. Dorelle Rabinowitz Dorelle3 is a storyteller who designs, illustrates and tells stories in a variety of media and contexts. Question: How do you approach storytelling in UX? Question: Where is the best place to learn more? (al)

Storytelling | Il menestrello 2.0 Era il mio primo giorno da studente fuorisede nella città eterna. L’ora di pranzo si avvicinava, e come tutti i giorni ero pronto a sedermi in tavola per gustare le pietanze della cucina lucana preparate da mamma. C’era un piccolo inconveniente, mancavano sia le pietanze lucane che mia madre! La situazione era aggravata dalla mia totale incapacità di cucinare qualsiasi piatto. Avrei potuto reperire alcune ricette sul web, ma sette anni fa non tutti i siti contemplavano la preparazione di piatti veloci per cuochi alle prime armi, tantomeno i social network. Sono stato costretto a telefonare mia madre, ma se fossi stato una matricola del 2013, la community che sto per descrivere sarebbe senz’altro venuta in mio aiuto. Per descrivere l’iniziativa voglio partire da questa frase:Visto che buono è un sito di social cooking che ti fa scoprire tante buone ricette semplici e veloci e consigli utili per i tuoi piatti. Ti è piaciuto l'articolo? Mi piace: Mi piace Caricamento...

Applications of usability principles on a social network | creative briefing In October 2008 I joined a great group of guys over at Daily Challenge to lend some creative firepower to an already blazing group of talented young individuals. At that point, Daily Challenge was merely weeks into its first public beta release of its new socially-conscious-driven social network and sported an undesirable user interface that was begging for some creative attention. But that didn’t matter – as with any new age development team working on a new social media product, the goal was not to release a perfectly designed or developed site, but rather to get an idea out into the market quickly and start listening to the feedback. Fast forward 5 months and Daily Challenge releases its 2.0 website – the product of many long days and nights of usability sessions, focus groups, research, self-reflections, yoga desk calendars, and lots and lots and lots of attentive listening. And that’s what this post is about (in case you were wondering where I was going with all of this…). 1. 2. 3.

Value of Storytelling - when terminology gets in the way Story FinderUltimate guide to Anecdote CirclesZahmoo Story BankThe Story Test Sticky strategy?Story-workAnti-storiesInsight and StoryStrategic storiesStorytellingNarrative and ChangeCollaborationStory-listeningAbout KMConnecting peopleTacit and Communities Subscribeto RSS Powered by FeedBlitz Good Strategy / Bad Strategy The Power of Habit: Why We Do What We Do in Life and Business The Progress Principle By Years Value of Storytelling – when terminology gets in the way Posted by Mark Schenk - August 26, 2009Filed in Business storytelling inShare0 Email this to a friend Send to printer 1 Comment » One Response to “Value of Storytelling – when terminology gets in the way” Ron Lubensky Says: August 26th, 2009 at 12:31 pm Agreed! If stories are important wouldn't you want to look after them?

Patrizia Soffiati - Google+ - Cos'è una storia? +You Search Images Maps Play YouTube News Gmail Drive Calendar More Translate Mobile Books Offers Wallet Shopping Blogger Reader Finance Photos Videos Even more Account Options Sign in Join Google+ Share the right things with just the right people. Patrizia Soffiati Lived in Avigliana (To) Italia View full profile Report / block Patrizia Tre W s.c. originally shared this post : Cos'è una storia? Raccontare i fatti o narrare una storia? Cos'è e cosa non è una storia, come riconoscere e applicare le tecniche narrative al marketing e alla comunicazione, in un'ottica di trasparenza e onestà. Add a comment... You can see more of what Patrizia Soffiati shares on her profile . ©2013 Google - Terms - Map data © 2013 : Terms of Use - Content Policy - Privacy - English (United States) / Set region Add to circles

Concept Design Tools The web professional's online magazine of choice. In: Articles By Victor Lombardi Published on September 30, 2008 Designers of digital products and services like ourselves can dramatically improve our work by generating more concepts early in our projects. A Missing Stage in Our Design Process Concept design is an early phase of the design process that explores far-ranging design ideas which are plausible but which often set aside immediate technical and situational constraints in order to generate new options. Concept design is an early phase of the design process that explores far-ranging design ideas which are plausible but which often set aside immediate technical and situational constraints in order to generate new options. In digital design, Cooper’s Parking Angel and emosive from the Designs Which Create Design workshop are examples of design concepts. As I was researching this topic, I picked up Bill Buxton’s landmark book, Sketching User Experiences. The Concept Generation Process

Visual Explorer™ Inspector Insight " Neuroscience and Storytelling In Wired for Story , Lisa Cron uses neuroscience to explain the principles of writing good stories, giving a very interesting take on why good stories work the way that they do. She reminded me of the book Made to Stick , as her 12 principles cover the key message of Chip & Dan Heath’s book which is to use simple, unexpected, concrete, credible, emotional stories as the basis of effective communication (SUCCESs) and also The Storytelling Animal which shares many of the same secrets. I have reduced her 12 principles to eight which I think are key to effective story writing. Virtual reality The basis of story is to allow us to envision the future, acting out different scenarios and imagining future decisions. For the writer this means that stories need an immediate hook and must keep the reader (or watcher) wanting to know what happens next. Steven Pinker put it this way: The story filter Our brain is an amazing machine, especially the adaptive unconscious which we have little access to.

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