WordPress Developers: 13 Ways to Effectively Run Your First Meeting With a Potential New Client Growing your WordPress development business has many challenges, one of which is running an effective first meeting with a new prospect. With no existing relationship to fall back on, there are many unknowns. Will your personalities clash? Will they scoff at your rates? Will they like your portfolio? With all these questions, it’s easy to see why the initial meeting with a new prospect can be so nerve wracking. Luckily there is. Preparation Is 95% of the Battle We’ve all been in the position of walking into a meeting with a new prospect and feeling totally unprepared. Olympians often train daily – hours per day, just for the opportunity to compete in an event that lasts mere minutes. What does this have to do with your WordPress development business? Let’s assume you plan to be in business for the next 10-15 years. However, what if you spent some time establishing a simple repeatable system or process that would help you interview new clients? Know Your Client Let’s jump into some ideas!
How To Get Your First Freelancing Clients I’m not going to sugar coat this. Getting your first clients as a freelancer is tough! You’re stuck in a Catch-22. So what are you supposed to do? About a year out of college, I was presented with this exact situation. Yet, I was able to build a freelancing business that grew to a couple hundred clients and allowed me to live a more than comfortable lifestyle. Tactic 1: Reach Out To Friends And Family My very first client was my dad’s friend. When I had started doing freelance web development work, I told all of my friends and family that I was looking for work. As you’re getting started, tell everyone in your personal network what you are doing. It can be as simple as, “Hey guys, I just started building websites and am looking for anyone who needs a website built. Nothing fancy there. Tactic 2: Do Projects For Little Or Even No Money Remember, your big dilemma right now is that people are avoiding hiring you because you have no previous clients. Tactic 3: Join Networking Groups
WordPress Professionals: How To Pitch, Land & Work With Small Business Clients If you’re a fan of fishing, you’ll know what I mean when I say everyone’s always looking to land “the big one”. And it seems that the same mentality holds true for WordPress professionals. It’s this idea that bigger clients are better. Then we have the small businesses – the “mom and pop” or solopreneur types. I’m going to work to discount some of these concerns – at least to a certain degree. But there is a huge opportunity to grow your WordPress business by working with small businesses. The Small Business Opportunity The Small Business Business Opportunity – image by jesadaphorn / shutterstock.com If you going strictly by the numbers, then the definition of a small business is fairly broad. According to statistics compiled by Docstoc, there were approximately 28 million small businesses in 2013 and over 22 million of those were self-employed businesses who had no employees. If you stop to think about it for a second, you’ll realize what a huge opportunity this presents. 1. 2. Wrap Up
How to Monetize Your WordPress Blog Making money isn’t easy – offline or online. In fact, maybe it is a tad more difficult online. On the other hand, the costs involved in getting online revenue are fewer thus making it attractive. Well, at least the day-to-day costs. The hidden costs however are sustained efforts over weeks or even months and lots of patience. Having said that, there are a few things you could do and a lot of help around. Only once you have a sizable traffic can you take advantage of the ad space on your site’s estate. Affiliate Links These are companies like Amazon that offer their inventory to be sold on your site. So, while the revenue earning event – click vs actual sale – might be fewer; the total amount will be larger because of the higher value you earn per event. Direct Advertisements As your blog/site grows in popularity you will find yourself being approached by related websites/agencies to advertise their products on your site for a fixed amount per week or per month. Search and Captcha Boxes
The Essential Crash Course on Modern Email Marketing While email marketing may be viewed as archaic and ineffective, it's actually a growing channel that, when optimized appropriately, can really help your business. HubSpot's five-part video series will take you through email marketing basics to help maximize efficiency in several key areas. If you're struggling to meet your email marketing goals or simply looking to enhance the way your leads and customers interact with your messages, these best practice tips will make you a more productive marketer. Our crash course videos will demonstrate how to: Grow more effective organic email listsIncrease deliverability & avoid spam filtersAchieve a higher open rateStrengthen your lead nurturingImprove conversion rates with A/B testing
Clients judge your website in a split-second. Here's what they look for. Paul Jarvis is a best selling author, designer and gentleman of adventure. When you’re a freelancer, your website is one of your best sales tools. But just because it’s online 24/7 (hopefully) doesn’t mean it’s acting in your best interests. In a fraction of a second, a visitor is going to judge your website, and decide if it’s worth it for them to stay and keep going. All this happens before they even consider buying what you’re offering. I’ve experimented for years with how I pitch both my services (web design & consulting) as well as my products (books and courses). Here a few things to consider when creating any sales page: A solid first impression is key Your website visitors’ immediate impression of your site is going to make them want to keep going or just close their browser. Make it clear where to start. Is the first thing someone reads on any page on your website enough to draw them in deeper? Orientation follows the first reaction Make it clear that they’re in the right place.
3 Minutes to Get 120% More Emails on Your WordPress Site Email is extremely important to online businesses. It is the most effective and scalable way to communicate with your audience. For example, AppSumo is a seven figure business only from email. Over the past year, I’ve learned there are three types of bloggers when it comes to email: Blogger 1: Doesn’t believe email is effective and won’t listen to any advice about emails. Blogger 2: Thinks email is effective and wants more subscribers, but doesn’t know how to set it up. Blogger 3: Knows email is effective and is growing his/her email list and business. If you are Blogger 2, you’re in luck. The tips and strategies listed below are exactly what I have used to grow AppSumo to 750,000+ subscribers and, more recently, my blog OkDork.com to 50,000 subscribers in eight months. If you start using these tips today, it will continue to pay dividends. Here are the steps you can take in just three minutes. Install SumoMe Time: 60 seconds Description: A collection of free tools to grow your email list.
How to Add Content Upgrades in WordPress and Grow Your Email List Recently when our founder Syed Balkhi shared his 14-point pre-publish blog post checklist, many of you asked about how did he add the bonus download offer. That’s called a Content Upgrade, and it helps you get significantly more email subscribers. In this article, we will show you how to add content upgrades in WordPress and grow your email list. What is a Content Upgrade? Content upgrade is a technique where you offer your readers a chance to get exclusive bonus content by signing up to your email list. This additional premium content offered for completing an action is also known as content bribe. Some different type of content upgrades: eBooksChecklistsExcel WorksheetsDownloadable PDF version of your blog postExclusive video interview related to the postBonus how-to’s for the article Basically content upgrades have to be highly relevant to the post you’re offering it on. Human psychology plays an important role in the effectiveness of content upgrades. Sounds too good to be true, right?
a beautiful mass email and mail merge tool for Gmail The 100 Most Expensive Keywords on Google [Infographic] Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. How much that keyword costs depends, in part, on how often people search for it -- the more people search for a certain keyword, the more expensive it is. If you've ever wondered what the most expensive keywords on Google are, then look no further than the infographic below from WebpageFX. With the help of the folks at SEMrush, WebpageFX figured out which keywords have the highest cost-per-click in Google AdWords. They found, for example, that 58% of keywords are location-sensitive -- like "Austin TX auto insurance" as opposed to just "auto insurance." Check it out, and click here to read more about how to do keyword research for your own company's SEO.
Google My Business Google My Business est la vitrine de votre entreprise pour ceux qui vous cherchent sur Internet. Soyez visible et attractif dans la recherche Google, sur Google Maps ou sur Google+. Aidez les clients à vous trouver sur Google Avec Google My Business, toutes les informations relatives à votre entreprise sont visibles dans les résultats de recherche Google, sur Google Maps et sur Google+. Vos clients peuvent ainsi vous trouver facilement, quel que soit l'appareil utilisé. Echangez facilement avec vos clients Donnez à vos clients les bonnes informations au bon moment, qu'il s'agisse de l'itinéraire menant à votre établissement dans Google Maps, des heures d'ouverture dans la recherche Google ou d'un numéro de téléphone sur lequel ils peuvent cliquer pour vous appeler sur un téléphone mobile. Vos clients sont vos meilleurs ambassadeurs Bienvenue dans Google My Business Utilisez Google My Business pour :
20 Beautiful Examples of Modal Windows By Daniel Eckler Websites often use modal windows as call-to-action tools and for pointing out important information. For example, the call-to-action in a modal window might ask the site visitor to subscribe to the site’s newsletter. A study by user experience research firm Nielsen Norman Group revealed that 90% of the study’s participants chose to receive updates from companies via an email newsletter, versus only 10% via Facebook. This might indicate that an email newsletter can be an effective way of developing customer relationships. Let’s look at a few examples of well-designed modal windows. Anatomy of a Well-Designed Modal Window Seamless Design It goes without saying that modal windows should be in tune with your site’s visual style. We follow this rule over at Mylo, a menswear mobile app that I have founded. Mylo The modal window found at Jean Stories (a fashion site dedicated to denim) also stays consistent with the site’s overall visual style. Jean STORIES Clear Purpose Finery DuJour