5 Ways to Improve Your Facebook News Feed Exposure Does your business have a Facebook page? Getting your posts seen by your fans should be a top priority. But in order for your fans to see what you post on Facebook, they must first interact with your posts if you have any hope of getting a bottom-line return on investment from Facebook. Why EdgeRank Matters on Facebook Facebook has a news feed algorithm (often referred to as EdgeRank) that hides a significant portion of your updates from your fans, even when you’re getting good interaction. PageLever’s seminal research on this topic revealed that the average page only reaches 7% of its fans daily. When some marketers see this, their knee-jerk reaction is to use ads to acquire more new fans. In this article I’m going to share with you the tips learned by examining a recent social media success story. BrandGlue‘s client Jackson Kayak was only reaching 20.1% of their fans in January 2012, but they were able to increase that to 39.8% within 3 months. #1: Calculate Your Reach So use photos!
21 Creative Ways To Increase Your Facebook Fanbase If you build a Facebook Page, will fans come? This is the great hope for many businesses. However, fans do not magically appear from the Facebook mist. People must be lured to your fan page. And there are some good and bad ways to go about doing this. The Big Myth There’s a great myth that once you create a Facebook fan page for your business, the first thing you should do to get fans is invite ALL your friends from your personal profile using the “Suggest to Friends” feature. Unfortunately, this strategy may not be that effective and can, in fact, often backfire. There are several reasons not to use the Suggest to Friends feature: Facebook users can only like up to 500 pages and may wish to be selective. So, the good news is there are many ways to promote your fan page and proactively increase your fan base without bugging all your current Facebook friends, and also by thinking wider than just Facebook. Here are 21 ways to get more fans for your Facebook fan page: #5: Use Facebook Apps #15.
Ten *Real* Ways to Get More Facebook Likes Ten *Real* Ways to Get More Facebook Likes This may be the bazillionth blog post written on the topic of how to get more Facebook likes. However, this isn’t going to be a post full of ambiguos advice like ‘make your page more engaging’ and ‘create a compelling landing page’! This post is a collection of real methods for driving likes. 1. After finding out about this absolute gem of a tactic, I realised that YouTube disabled the ability to link to external sites using annotations. 2. How many emails does your company send out a day? 3. Coming from a background in helping bands promote their music, this is one of few areas in Facebook marketing where bands tend to do so much better when compared to brands. If you’re not hosting events or if your brand doesn’t naturally lend itself to this sort of thing, attend some conferences or industry events with a digital camera and take some photos. 4. 5. 6. 7. 8. 9. Driving likes from the real world is the latest craze. 10.
10 tools to create Facebook promotions & contests - Social Media, Online Marketing, Blogging Creating Facebook contests and promotions is a great way to build up your fan base (likes) as well as engage your audience with your brand. I have personally never executed any contest on Facebook however, I will be creating one soon. A typical Facebook promotion requires users to “Like” your page first and then be eligible for the promotion give away. It can be a white paper, coupon, a discount or anything you can come up with. This way you increase your Facebook likes and at the same time engage your fans with your brand. Both tools are great to build brand awareness and push viral content for free. A tip to remember, have always at least 3 winning prizes, otherwise, if contestants see that 1 user is way ahead of the rest, the contestants lose interest, therefore, give more chances for everyone to win something. You do not need to be a genius to create Facebook contests and promotions; here are some tools to help you out. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
9 Tips for Running Successful Facebook Contests Have you considered using a Facebook contest? These days, it seems like just about everyone is giving away something on Facebook. iPad or $100 gift certificate, anyone? Keep reading to learn nine tips for making Facebook contests more successful. Do Contests Really Work? Some business owners recognize that contests can increase the number of people who Like their business, and even more importantly, they realize that contests can provide valuable customer information. So do contests work or not? They do—but only if you do them the right way, with a reason for your fans to want to interact, a good prize and a clean design like Pocono Mountains features in their latest contest. Pocono Mountains offer an interactive contest where fans are asked to create a "life's greater" equation then enter for a chance to be featured on a billboard in Philly and/or NYC. The businesses that are disappointed in the contests they’ve run have probably made a couple of fundamental mistakes. #6: Keep it Simple
Contest on Facebook | How to create a contest on Facebook One of the best ways to increase your “likes” and capture leads through Facebook is to run a contest. FaceItPages offers a contest application that enables you to easily create a contest on your Facebook page in minutes. Following is an overview on how to create a contest on Facebook using the FaceItPages Facebook Contest Application. First setup an account here on FaceItPages or login to your existing account. After logged into your account click the “Create a New Page Tab” option from your members main menu. This will bring you into the first step of the page creation tool where you can name your page and choose if you would like to setup a fan gate. Next you will be presented with different layout and template choices. After choosing your template you will be taken to the editor screen. Feel free to setup other modules on your contest page such as a header banner, video, Twitter feed, etc. by clicking on the other module blocks within the template editor.
Agency Review: Likeable Media Loves Being Liked stumbleupon All advertising agencies want to be loved more than ever. Virtually every agency website has one or more social media feeds, a blog and the desire to be “liked,” followed and loved. But when it comes to true passion, New York’s social media agency Likeable Media leads the field. To give you an idea how liked it is, Likeable Media has 25,384 more Facebook “likes” than the ad industry’s current darling, 72andSunny. Likeable Media stood out in a review of ad and digital agency social media self-promotion programs for the agency’s unabashed love of all things social. The agency was literally born at a social media event. As one might expect from a social media specialist, Likeable is on all of the major social media platforms, including SlideShare, Facebook, YouTube, Pinterest, Tumblr, Google+ and Twitter. In the realm of agency social media programs, ubiquity alone is not enough. All of Likeable’s social platforms drive the agency brand. Pinterest SlideShare Twitter and Vine
How to Create a Facebook Business Page in 5 Simple Steps (With Video!) It's no longer a "good idea" for most businesses to be on Facebook. With 829 million people actively using Facebook every day, it's become a go-to component of almost any inbound marketing strategy. Thing is, as more and more Facebook features change, so does the process of setting up a Page. Don't waste another day poking around aimlessly on Facebook, trying to figure out what the heck to do to get your Facebook Page up and running like a social networking pro. Click here to download our free Facebook business page guide. The following presentation provides a visual tutorial to help you get your Page up in no time (you can also read the transcription below). Step 1: Choose a Classification. To begin, navigate to Local Business or PlaceCompany, Organization, or InstitutionBrand or ProductArtist, Band, or Public FigureEntertainmentCause or Community Each of these classifications provides more relevant fields for your desired Page. Add to Favorites
How to Time Your Facebook Posts to Reach the Most Fans Jeff Widman co-founded PageLever to provide better Facebook analytics for marketers. PageLever measures more than 650 million Facebook fans across customers like YouTube and MTV. Jeff has been cited as an expert in Facebook analytics by Mashable, AdAge, the Wall Street Journal, Wired, InsideFacebook, AllFacebook, etc. I get asked all the time, "How frequently should I post on my Facebook page? When is the best time to post?" Answer: Post whenever the most recent status update for your page stops showing up in your fans' News Feeds. If you post often, you will see an immediate spike in News Feed impressions, but it's generally not worth the cost in lost fans. If you post too infrequently, you're missing out on opportunities to reach your fans. The kicker: Each post performs differently. Calculate the average post lifetime by using the method below, but remember it's just that — an average. How do you know when a post stops appearing in your fans' News Feeds? 1. 2. 3. Post a status update.
The Effective Ways To Increase Your Facebook Fans Facebook is one of the leading marketing tools that businesses use these days to find new customers, stay in touch with their existing customers, provide assistance to their existing customers and promote new products. While Facebook is the best social media platform to connect with your customers will Facebook serve as an effective marketing tool for you too? The best way to use Facebook as a marketing tool is to create a Facebook Fan Page that is related to your business, but the fans on that Facebook page don’t appear magically. You have to compel Facebook users to click on that ‘LIKE’ button on the top of your Facebook Page and make you feel good about using Facebook for your marketing. Everyone nowadays wants more and more fans but it’s not that easy to get them. This is the most common method to increase the number of Fans for your Facebook page. Use Facebook Ads Tag Pages in your Updates Mention to ‘Follow Me On Facebook’ Everywhere Like Exchanges with Admin of Other Pages
How to Design and Program a Facebook Landing Page - Noupe Design Blog Jun 21 2011 We all know that Facebook provides a great opportunity for organizations to connect with their target audience and interact with their clients. To do this more effectively, organizations are creating custom Facebook pages to differentiate themselves and represent their brands on Facebook. But how does one go about creating one? How exactly should one be designed and what are these iFrames that are used? How to Design and Program a Facebook Landing Page from NoupeMag on Vimeo. Please feel free to share your comments with us in the comment section below. (il)(rb) Jonathan Goldford is a partner at Wired Impact, a web design company that builds websites for nonprofits.