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Bespoke Wine Cellars

Bespoke Wine Cellars
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[2020 GUIDE] Hiring an Outsourced CMO or Fractional CMO | B2B Marketing Agency & Platinum HubSpot Partner If you’re reading this article, chances are that you’re tired of paying an expensive CMO and you are looking to improve your marketing ROI. This guide will help you decide if it’s time to fire that overpriced CMO and hire a fractional CMO to free-up cashflow. You may already be paying five figures a month to an in-house chief marketing officer (CMO) who focuses on strategy, then outsources the tactical execution to marketing agencies. These days, outsourcing high-level positions can save you tens of thousands of dollars every month. 53% of respondents in a Forrester survey of B2B marketing executives aimed to outsource more than half their marketing activities According to a Harvard Business Review article. Most marketing agencies actually provide the same exact strategy, then they execute on that strategy. The scope of responsibilities for any in-house or outsourced CMO is constantly changing in order to adapt to emerging marketing technologies. 1. 2. 3. 4. 5. Outsourced CMO Objectives

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