Backend as a service Backend as a service (BaaS), also known as "mobile backend as a service" (MBaaS),[1][2][3] is a model for providing web and mobile app developers with a way to link their applications to backend cloud storage while also providing features such as user management, push notifications, and integration with social networking services.[4] These services are provided via the use of custom software development kits (SDKs) and application programming interfaces (APIs). Purpose[edit] Web and mobile apps require a similar set of features on the backend, including push notifications, integration with social networks, and cloud storage.[11][12] Each of these services has their own API that must be individually incorporated into an app, a process that can be time-consuming and complicated for app developers.[13] BaaS providers form a bridge between the frontend of an application and various cloud-based backends via a unified API and SDK.[3] Service providers[edit] Business model[edit] See also[edit]
Push | Increase user engagement The proven way to increase engagement Push notifications are a direct channel to your app's users. Keep them happy and engaged with app updates, promotions, and more sent directly to their device. Send notifications to your whole user base, or segment based on the message being sent. A complex problem, one simple solution Push notifications are a tricky endeavor on any platform. Send notifications via the web console, REST API, or client SDKs. Built for massive scale Parse Push is ready to handle notifications for your app, no matter the size. Every day, our powerful infrastructure sends out notifications to millions and millions of devices across the world. Push Composer The Push Console allows any user, technical or not, to send notifications directly from the Parse web interface. The Push Composer allows you to preview your notifications in real time on the platforms you target. Advanced targeting Segment your audience and send targeted push notifications without writing a single line of code.