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The Internet in 2015

The Internet in 2015
Related:  Tendances

FAQ: All About The New Google "Hummingbird" Algorithm Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far. What’s a “search algorithm?” That’s a technical term for what you can think of as a recipe that Google uses to sort through the billions of web pages and other information it has, in order to return what it believes are the best answers. What’s “Hummingbird?” It’s the name of the new search algorithm that Google is using, one that Google says should return better results. So that “PageRank” algorithm is dead? No. Why is it called Hummingbird? Google told us the name come from being “precise and fast.” When did Hummingbird start? Google started using Hummingbird about a month ago, it said. What does it mean that Hummingbird is now being used? Think of a car built in the 1950s. When’s the last time Google replaced its algorithm this way? The new engine is using old parts? Yes. We don’t know.

Eating My (Key)Words: Changing The Way We Think About SEO I have glimpsed the future of search, and it is not keyword-driven. While I have long been an advocate of using keywords as an indicator of a searcher’s intent, I am about to eat my words. The truth is that search is heading in a direction that most of us could not have foreseen… a technically complex and varied amalgamation of platforms, devices, and inputs. What I mean by this is that as the search engines become more focused on discovering user intent based on various elements that can be measured before a user even types anything — location, search history, mobility, circles, etc. — it becomes less important what that searcher actually typed in to access the SERP. Keywords In Real Life Take a recent example of how Google Now works. This is the future of keyword-based referral, and it’s one reason of many that you shouldn’t be too upset about “Not Provided” going to 100%. So Is SEO Finally Dead? No, SEO is not dead. But the future of SEO is all about optimization.

A peek inside Microsoft’s new ‘design-first’ development strategy A few weeks ago, I highlighted a new data-analysis tool from Microsoft that automatically analyzes and visualizes data as users type into a search bar. The feature, called Q&A, is an impressive piece of technology, hiding some complex computations under a deceptively simple user interface. That was no mistake. “Microsoft was not a design-first company for many years,” explained Microsoft Technical Fellow and Q&A team member Amir Netz during a recent demo of the product. “… You see the design-first [mentality] now permeating even the highest-end enterprise products.” The past: Let’s call it suboptimal design What he means is that Microsoft was once — pretty clearly — guilty of the classic feature-first business software mindset. Uh, what am I looking at? Speaking specifically about business intelligence, or BI, software like Q&A, Netz said the status quo is that users normally need strong skills in manipulating and analyzing data, and “a willingness to get dirty.”

Smart Machines: IBM’s Watson and the Era of Cognitive Computing Now available from Columbia Business School Publishing: Smart Machines: IBM’s Watson and the Era of Cognitive Computing—by John E. Kelly III, Director of IBM Research, and Steve Hamm, writer at IBM and former business and technology journalist—introduces readers to the fascinating world of "cognitive systems," allowing a glimpse into the possible future of computing. Today, the world is on the cusp of a new phase in the evolution of computing--the era of cognitive systems. The victory of IBM’s Watson on the TV game show Jeopardy! signaled the dawn of this new era. Read an excerpt from the book (click on the icon on the bottom right-hand side to view in full screen): About the authors: John E. Steve Hamm is a writer at IBM.

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy Editor's Note: This is one of the most-read leadership articles of 2013. Click here to see the full list. If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are 10 that might make you rethink the way you’re approaching social media. 1. This demographic has grown 79% since 2012. Those are impressive numbers against the prevailing idea that social media is "just for teenagers." Rethink it: Keep older users in mind when using social media, particularly on these three platforms. 2. 189 million of Facebook’s users are "mobile only" Not only does Facebook have millions of users who don’t access it from a desktop or laptop, but mobile use generates 30% of Facebook’s ad revenue as well. Rethink it: There are probably more users accessing Facebook from mobile devices than you thought. 3. Did you think TV was the best way to reach the masses? 4. 5. Social media carries more weight than ever. 6. 9.

2014 and Online Marketing Future 2013 will be known as the year organizations began embracing different tactics for digital marketing in a big way. It will also be known as the year of the biggest social media changes: Twitter’s IPO announcement, Google and Facebook’s algorithm updates, and the list goes on. This trend of disrupting the digital marketing arena will continue into 2014 and beyond. Here is a roundup of what we predict in 2014 for the digital marketing industry: Content continues to be king Social Media Today reported that 78% of CMO’s believe custom content is the future of marketing. Growth of video marketing It goes without saying that videos have the ability to convey a message that is ten times more powerful than text content. Social media diversification 2013 has been the year of social media growth. Are there other trends we’ve missed? Image courtesy of Flickr. Connect: Authored by: Anita Loomba See complete profile

Amazon Fire Phone : le test Véritable portail de services Amazon, qui va du shopping en ligne aux ebooks en passant par de la musique et de la vidéo en streaming, le smartphone Fire Phone est fondamentalement destiné à faire une chose et une seule : faire renouveller l’abonnement annuel à Amazon Premium. Ce nouveau terminal tente de faire son chemin dans un marché du smartphone saturé avec des spécifications plus élevées que celles attendues, et quelques innovations qui surclassent les grandes marques de smartphones bien établies. Le quintet de caméras infrarouges du Fire Phone pour les effets "3D", une application de scan universelle, et une année gratuite d’abonnement à Amazon Premium sont tous des éléments intéressants et convaincants, mais de ce que nous avons pu voir jusqu'à présent, le Fire Phone n’est pas en mesure d’offrir une expérience assez radicalement différente pour convaincre et conquérir de nouveaux types d'utilisateurs. Design et OS Commençons la visite avec le bouton d’accueil.

2016 année du désenchantement numérique? | A nos vies numériques Depuis le début des années 2010, le numérique a changé de statut en devenant un sujet de société central. Largement adopté par toutes les générations sous forme de téléphones, de tablettes et de consoles, mais surtout de nouveaux usages, il a plané comme une menace et comme une opportunité, faisant prendre conscience à beaucoup d’organisations de la fragilité de leur modèle et de la nécessité de prendre le virage de la transformation numérique. Plusieurs articles récents s’agacent des limites de ces nouveaux modèles rendus possibles par le numérique ou de la lenteur du déploiement de certaines technologies pleines de promesses sur le papier (indépendamment des questions fiscales et juridiques évidemment légitimes). Bref après les années d’euphorie du numérique sublimé comme solution ultime à la crise, le doute semble s’emparer de nombreux acteurs du digital, start-ups, commentateurs ou investisseurs. Alors 2016 années du désenchantement numérique?

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