Jinni's Genius Way to Recommend Movies This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details here. The series is made possible by Microsoft BizSpark. Name: Jinni Quick Pitch: Jinni is the first semantic discovery engine for movies, TV shows, with search and recommendations powered by the Movie Genome. Genius Idea: If you’re familiar with Pandora, you might know that the service’s music recommendations are based on something called the “Music Genome Project,” an attempt to identify the characteristics of individual songs. At the heart of Jinni is searching and browsing based on all of these characteristics that the project’s experts have identified. Like Pandora, Jinni is a site that will work better for you the more you use it, which, is the hook that could make it highly addictive if the recommendations live up to the potential. Sponsored by BizSpark: Featured BizSpark Startup
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