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Africas Desert Garden Infographic: How, When & Where People Share Content Today being Wednesday, the odds are better than any other day you’ll share this post with someone else. Or so say the stats from social sharing service AddThis, one of several it compiled into an infographic. Other interesting stats? People tend to share the most around 9:30 Eastern Time (so we cunningly timed this post for just before that peak moment),75% of clicks on a share will happen within the first day that the content is sharedMost users click within 2 minutes of a shareCopy-and-paste to share can be used up to 10 times more than those social sharing buttons out there More from the infographic: Want the infographic for yourself? The full-size files were provided through the Clearspring Flickr account here (Clearspring owns AddThis). Most Shared In 2011 AddThis also told us that among the most shared content in 2011 from its tracking were: Social Sharing “Half-Life” & More Information Related Topics: Channel: Social | Infographics | Social Media Marketing | Stats: General

Reporting : les 5 outils indispensables du community manager Le reporting du community manager dépend de nombreux critères. En premier lieu, il dépend des objectifs fixés par sa direction. L’enquête 2014 sur les community managers est en cours, les résultats ne sont pas définitifs. Mais déjà, trois objectifs fixés par les sociétés se démarquent : L’acquisition de nouveaux clientsLa fidélisation des clients actuelsLa notoriété de la marque Pour réaliser un reporting cohérent, le community manager doit évaluer la qualité de sa réponse aux objectifs fixés par sa direction. SocialShare : pour mesurer le nombre de partages sociaux SociaShare est particulièrement bien pensé pour les blogs, et les sites publiant régulièrement du contenu. SumAll : des statistiques sur tous les réseaux sociaux SumAll est un service d’analytics pratique, qui permet de gagner du temps. AgoraPulse : pour analyser les performances d’une page Facebook Les statistiques proposées par Facebook sont très complètes, mais l’export des données brutes est difficile à prendre en main.

20 Ways to Increase Your Facebook Likes and Engagement 20 Reasons to Switch to Google+ [INFOGRAPHIC] Thinking of truly embracing Google+ as your go-to social network of choice? The folks at Infographic Labs have put together a compelling infographic as to why the Google service is worth your time. From seamless integration with Google services such as Gmail, Google Docs and Picasa to better game integration, video chat Google Hangouts with friends and easy privacy setting enabling, Infographic Labs makes a good case for Google+. SEE ALSO: Google+ Local Unlocks the Power of Zagat But what do all of these compelling features really mean if your friends and family aren't already on the site? The infographic also highlights other interesting Google+ stats, including that nearly 70% of its users are male. Have you made the switch to Google+? Image via Infographic Labs

5 Website Conversion Tactics to Boost College Enrollment If your institution has relied primarily on in-person admission counselor interactions or scheduled campus visits, you have missed a critical opportunity to boost enrollment at your institution. It is also very important to remember that the first interaction with your institution probably isn't going to be filling out an application, although stealth applicants do exist. Here are five ways to turn your campus website into an avenue to increase enrollment by opening up the top of your marketing funnel. 1. Make links to your academic programs prominent on your homepage. 2. Some students, particularly returning students, might not yet know what they want to major in. 3. As prospective students progress through your website, remember that your ultimate goal is to get them to apply. Make it obvious to students what they will get out of attending your school that they won't get from the other schools on their list. 4. 5. Finally, offer a list of quick facts to prospective students.

Faire du marketing sur les réseaux sociaux : le nouveau livre référence édité par Eyrolles | Faire du marketing sur les réseaux sociaux C’est officiel, notre livre est sorti ! Après de nombreux mois d’un travail acharné, de longues réflexions, des plans remaniés, beaucoup d’écriture, de ré-écriture, d’études de cas, de relecture, de réunions, toutes les différentes lettres, mots, phrases, paragraphes, pages et chapitres se sont finalement tous enchaînés logiquement dans un livre que nous sommes très fiers de vous présenter. Avec l’indispensable soutien des éditions Eyrolles, une des maisons les plus exigeantes de la librairie française, notre livre « Faire du marketing sur les réseaux sociaux » sort ce 17 avril 2014 dans toutes les bonnes librairies, et évidemment à commander en ligne. Notre credo : 12 modules pour construire sa stratégie social media. Toute l’analyse présente dans cet ouvrage est le fruit de nos années cumulées dans le secteur du marketing, de la communication, des médias sociaux, du conseil stratégique et de l’innovation numérique. Alexandre Jouanne, Mélanie Hossler & Olivier Murat

5 Tips for dealing with social media burnout We’ve heard it for years. “There are just too many social networks to keep up with them all.” It seems like every six weeks there is a new network, or an update to an existing one, that takes time and effort to learn and get used to. Earlier this year, I felt this pain. With personal and professional community management responsibilities for Twitter, Foursquare, Facebook, Yammer, YouTube, Flickr, Google+, and my blog, I felt overwhelmed (unmotivated, at times) to give my accounts the attention they needed. I was able to work my way out of the rut by finding software that helped me aggregate and automate some of my interactions, taking breaks from social networks, and establishing some personal usage rules. 1. During the first onset of social media fatigue, I went out and found myself some third-party applications to help me monitor and interact with each of my accounts all in one spot. 2. The world won’t implode if you walk away from Twitter for a week; so why don’t you give it a try?

Nouveautés Google+ : contrôle du flux principal, nouvelle lightbox photo, amélioration des notifications et gestion des Pages - France Google vient d’annoncer plusieurs améliorations pour Google+. Elles seront déployées au cours des prochains jours. Contrôle du flux principal Grâce à une barre de contrôle vous pouvez ajuster la quantité d’informations de chaque cercle que vous voulez voir dans votre flux principal (montrer tous les posts d’un cercle dans le flux principal, la plupart, un peu moins ou aucun) Système de notifications Le système de notifications a été amélioré Vous ne serez plus obligé de naviguer dans le système de notifications. Pages En ce qui concerne les Pages, il est maintenant possible d’assigner jusqu’à 50 administrateurs, le système de notifications fonctionne maintenant comme il se doit, et quand quelqu’un visite votre page il verra le nombre total des personnes qui vous ont ajouté à des cercles combiné aux +1 de la Page. Nouvelle lightbox photo Le système de visualisation des photos a été complètement revu

40 Amazingly Creative Double Page Magazine Ads 13.2K SharesTwitter615Facebook9.2KGoogle+92Pin It Share2.5KLinkedIn187StumbleUpon61713.2K Flares× Sometimes all it takes is a little creativity. Although considered a more traditional form of advertising, marketers continue to use magazine advertisements to get their message out. The only problem is how to actually be seen? That’s where a little creativity comes into play. 1. Advertising Agency: Unknown 2. Advertising Agency: Leo Burnett, Bangkok, Thailand 3. Advertising Agency: Shanghai J&J Advertising Co., China 4. Advertising Agency: 303, Perth, Australia 5. 6. 7. “I’d do anything for money. (Advertising Agency: Le Bureau, Stockholm, Sweden) 8. Advertising Agency: WE Marketing Group, Shanghai, China 9. Post it glue was used to give the impression that icecream and tomato sauce from a hotdog had stuck to the shirts of people on the opposite page. (Advertising agency: Leo Burnett Mumbai) 10. Advertising Agency: Grey, Stockholm, Sweden 11. Advertising Agency: MPM Advertising, Brazil 12. 13. 14.

Infographie : le travail du community manager au quotidien Cet article a été publié il y a 4 ans 4 mois 7 jours, il est donc possible qu’il ne soit plus à jour. Les informations proposées sont donc peut-être expirées. Chaque poste de community manager est différent. Selon la taille de son entreprise, les objectifs recherchés, le type de clients ou encore les priorités stratégiques de son employeur, ses tâches quotidiennes peuvent grandement varier. Si ce terme générique de community manager regroupe de nombreuses réalités, il existe toutefois des points communs qui définissent ce métier auprès du grand public. Première observation, les réseaux sociaux sont bien le terrain de jeu favori des CM. Au niveau des plateformes, c’est Twitter qui est la plus mise à jour. 83% des CM y publient un message au moins 5 fois par jour, devant Facebook (79%) et les forums (31%). > Retrouvez les 3 autres infographies tirées de l’enquête Les community managers en France édition 2011 sur le Blog du Modérateur, le blog d’ANOV Agency et sur Kriisiis.

Turning social media attention into income By Srininvas Rao, Contributing {grow} Columnist A few months ago I was let go from my job heading up the social media efforts for Flightster. I immediately entered panic mode and frantically searched for a job only to realize that living in Costa Rica was going to severely limit my chances of finding anything. So I decided to table my job search and return to the United States. Over the last two years I’d seen several people use their social media presence to help them find a job. I thought there was no way I could fail with this considering I’d seen people who were not nearly as connected as I am wind up with multiple job offers. Despite my tireless work in the “attention economy,” I could not convert this to cash. Why the Social Media Job Campaign Failed I’m not sure if I could come up with an exact reason that my job search campaign failed, but I thought it might be worth taking a closer look at some elements that might have limited me: The Harsh Reality of Making it On Your Own