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Social Media Principles Behind the Khader Adnan and Love Under Apartheid Campaigns The social media efforts which recently brought global attention to Palestinian nonviolent resistance (Khader Adnan) and to the impact of Israeli occupation on Palestinian intimate and family relationships (Love Under Apartheid) did not do so by chance. Neither effort could have succeeded without a sound understanding of several key social media concepts. Although several news articles and blog posts have reported on these campaigns, none have yet explored the question of why the efforts were effective. This question is particularly salient for activists seeking to derive insights to inform future campaigns, such as the emerging campaign in support of another Palestinian hunger striker, Hana al-Shalabi.

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