Diez herramientas gratuitas para monitorizar lo que se dice en la red en Bitelia (Destacadas) Si nuestro presupuesto no nos llega para adquirir la herramienta de monitorización de Cisco, SocialMiner, en la red podemos encontrar toda una familia de herramientas gratuitas que nos ayuden a realizar el seguimiento de lo que se dice de nosotros en las redes sociales o en los blogs. Este tipo de herramientas se hacen fundamentales para conocer a nuestros usuarios y, sobre todo, actuar de una manera rápida ante crisis que pongan en riesgo la imagen de nuestra marca o nuestra empresa. Es curioso cómo las empresas quieren tener presencia en las redes sociales pero, sin embargo, les cuesta mucho invertir en este tipo de acciones, tanto es así, que, por desgracia, pocas son las empresas que tienen un departamento interno dedicado a estos menesteres, y si lo tienen, la dedicación es parcial y la actividad debe compatibilizarse con otro tipo de actividades. Aquí vamos con algunas herramientas que os pueden ayudar a controlar lo que se dice por la red de vuestras empresas.
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