Apple’s Jonathan Ive: great design is about focus, simplicity, emotion It's every designer's dream--and that of every innovation reporter, CEO, and Mac fan alike: a lengthy conversation with Apple's senior vice president of industrial design Jonathan Ive, who rarely grants interviews. The dream came true for the London Evening Standard's Science and Technology editor Mark Prigg, who published a long, exclusive Q&A with the knighted Apple exec, "The iMan Cometh," on March 12. One of the most striking elements of the interview, in my opinion, is how it humanizes Sir Ive. He's on such a pedestal as a design guru, it's easy to forget that he is a regular person, and of course a user of technology and admirer of great design, too. The interview opens with personal details of his life: he has twin sons with his wife, whom he met while in secondary school in the U.K., framing him as a romantic, regular guy. When discussing Apple's design strategy, Ive comes off as the opposite of aloof and arrogant. Simple is best. Image: Apple
Batch Production, Mass Production, Continuous Production and One-off Production Batch Production is a way of creating items in bulk. In batch production, general-purpose equipment and methods are commonly used to produce small quantities of items that will be made and sold for a limited time only. Usually a similar design and process will be used to make a new product, cars are a good example of this. In batch production specialized tools or items for construction purposes are created. What are one-off productions? One-off productions are items which have only been created once. Usually loads of different materials will be used but these resources are brought together only once. Continuous production In continuous productions products are usually made in a series of steps. What is Mass Production? In mass-production machines are used to produce Items extremely quickly and very cheaply.
Jonathan Ive design interview quotes | Jonathan Ive (Ives) interviews on design, quotes By Alvin Alexander. Last updated: Jan 24, 2014 This article contains a collection of quotes on design from Jonathan Ive (or "Jony Ive", as Steve Jobs called him), Apple designer. For those who don't know of him, Mr. Short quotes on design These short quotes are pulled from longer Jonathan Ive design interviews, which I'll include below. care deeplylook to be wrongattention to detailreduce and reduceform and colour defines your perceptionsolve a problem in a way that acknowledges its contextthe obviousness of everythingget rid of anything that isn't absolutely essentialdo we need that? These other short quotes have been written about Mr. an extra something that would tap into a product's underlying emotionhis design process revolves around intense iteration Personally, I recommend taking these Jonathan Ive design interview quotes and putting them on a notecard or sheet of paper, and placing them where you can see them all the time. Full quotes From a Design Museum Jonathan Ive interview:
Jonathan Ive Sir Jonathan Paul "Jony" Ive, KBE RDI (born 27 February 1967)[1] is an English designer and the Senior Vice President of Design at Apple Inc. He oversees the Industrial Design Group, and also provides leadership and direction for Human Interface (HI) software teams across the company.[2] He is the designer of many of Apple's products, including the MacBook Pro, iMac, MacBook Air, iPod, iPod Touch, iPhone, iPad, iPad Mini and iOS 7. Steve Jobs considered Ive to be his "spiritual partner at Apple," while Fortune magazine stated in 2010 that Ive's designs have "set the course not just for Apple but for design more broadly."[3][4][5] Early life[edit] Ive was born in Chingford, London, UK. Ive explained that his discovery of the Apple Mac, after "having a real problem with computers" during his later student years, was a turning point. Career[edit] The scheduled publication of an unofficial Ive biography was announced in late 2013. Charity work[edit] Honors and awards[edit] Personal life[edit]