Tel que nous pourrions penser Imaginons un appareil de l'avenir à usage individuel, une sorte de classeur et de bibliothèque personnels et mécaniques. Il lui faut un nom et créons-en un au hasard. "Memex" fera l'affaire. Cet appareil se compose d'un bureau et bien que l'on puisse présumer le faire fonctionner à distance, c'est surtout le meuble où l'on travaille. A une extrémité se trouve le stock de documents. La plus grande partie des contenus du memex sont achetés sur microfilm prêt à l'emploi. Il serait possible, bien sûr, de consulter les dossiers par le système de classement habituel. Un bouton spécial le ramène instantanément à la première page de l'index. Tout cela n'est que supposition, excepté en ce qui concerne la projection des mécanismes actuels et de tous les gadgets que nous connaissons déjà. Quand l'utilisateur construit une piste, il lui donne d'abord un nom, qu'il note dans son manuel des codes avant de le composer sur son clavier. Et sa piste ne disparaît pas. [...]
Social Commerce – Is It The Future E-commerce has been around for almost 2 decades and is expected to grow to be a $200 Billion industry this year, according to Ad Week. It has added a layer of easiness to the shopping process, especially for people who hate shopping – such as myself. And with many webshops now also following Zappos’ lead in offering free return shippings traditional shops will increasingly have to offer an experience to stay relevant. But even though it is growing rapidly and has given shoppers new and almost limitless opportunities, there are still limitations. Shopping can be a very social experience. Up until now this has been something which was difficult to replicate for brands with an e-commerce platform. Facebook were one of the first in trying to implement social identy information into their online platform. Brands have various options to enhance their E-commerce operations by making it more social. Social buttons as social proof People are receptive to the opinions of other people.
National Science Foundation Network The National Science Foundation Network (NSFNET) was a program of coordinated, evolving projects sponsored by the National Science Foundation (NSF) beginning in 1985 to promote advanced research and education networking in the United States. NSFNET was also the name given to several nationwide backbone networks that were constructed to support NSF's networking initiatives from 1985-1995. Initially created to link researchers to the nation's NSF-funded supercomputing centers, through further public funding and private industry partnerships it developed into a major part of the Internet backbone. History Following the deployment of the Computer Science Network (CSNET), a network that provided Internet services to academic computer science departments, in 1981, the U.S. National Science Foundation (NSF) aimed to create an academic research network facilitating access by researchers to the supercomputing centers funded by NSF in the United States. The 56-kbit/s backbone
The Future of the Internet—And How to Stop It » Introduction On January 9, 2007, Steve Jobs introduced the iPhone to an eager audience crammed into San Francisco’s Moscone Center. A beautiful and brilliantly engineered device, the iPhone blended three products into one: an iPod, with the highest-quality screen Apple had ever produced; a phone, with cleverly integrated functionality, such as voicemail that came wrapped as separately accessible messages; and a device to access the Internet, with a smart and elegant browser, and with built-in map, weather, stock, and e-mail capabilities. It was a technical and design triumph for Jobs, bringing the company into a market with an extraordinary potential for growth, and pushing the industry to a new level of competition in ways to connect us to each other and to the Web. This was not the first time Steve Jobs had launched a revolution. The Apple II quickly became popular. The iPhone is the opposite. Jobs was not shy about these restrictions baked into the iPhone. The need for stability is growing.
Beverly Macy: Social Media -- 4 Trends To Watch in 2012 I am on a mission to help Fortune 500 companies answer the question, "What is social media and how can it help our company?" Senior executives and managers can not make decisions or allocate budget to something they know very little about. You are at a competitive disadvantage if you do not embrace the power of social media and understand how it applies to the enterprise. I'm very optimistic that companies, business schools, governments, non-profits and other organizations are ready. But some will say, 'Well, we aren't affected because we aren't doing social yet". In 2012, companies that learn how to master the power of real-time social media will end up the winners. The 'Next' Lens 4 Social Enterprise Trends in 2012: 1. 2. 3. 4. The days of looking the other way while the social river flows by are over. Beverly Macy is the CEO of Gravity Summit LLC and the Co-Author of The Power of Real-Time Social Media Marketing.
A. Theory Outline - Outline of a Multilevel Theory Jan van Dijk Department of Communication, University of Twente, The Netherlands A network theory is built within the general confines of the network approach as it is practiced in the natural, technical and social sciences. The radicalism of the network approach is social science differs. The most embracing theory able to conceptualize and explain the rise of networks as a mode of organization in society is systems theory. A network is a relatively open system linking at least three relatively closed systems. The link between two units is called a relation. Before going deeper into the process of adaptation, I will give a list of kinds of networks under consideration. A2a Networks increase chances of variation within and between system units. A3a Networks increase options for selections by system units. The final process is selection. These three fundamental processes can be observed at every level of social systems and units. 3.
Concevoir pour perdre le contrôle L’innovation ouverte est à la mode, au moins depuis le livre éponyme d’Henry Chesbrough, explique Tim Leberecht responsable du marketing de Frog Design. Mais comment le design peut-il s’adapter à cette forme d’innovation, à l’ouverture ? Abandonner un contrôle qu’on ne possède plusFaisant référence à la conférence de JP Rangaswani, président de BT Design (blog), sur le “Design pour la perte de contrôle” où ce dernier expliquait que la combinaison d’infrastructures numériques nouvelles (le logiciel comme service (SaaS), l’informatique en nuage (cloud computing), les logiciels sociaux et les téléphones intelligents) a conduit employés et solutions clients à un niveau qui rend les systèmes informatiques top-down obsolètes. Mais ce nouveau paradigme a des implications qui vont au-delà des systèmes d’information. Li explique comment les entreprises doivent adopter de nouvelles règles de transparence pour faire face aux réseaux sociaux et au web temps réel. Que peut-on ouvrir ?
The Future of Online Community Talk about online communities is everywhere lately. This is good news to those of us who have been building online communities as the core of our profession for many years - sometimes quietly in the shadows of marketing. Recently, community has come to the forefront of customer retention, customer research and other operational functions in ways never before realized. Recently I spent some time with a fellow community strategist; Jane Hiscock, CEO of The Farland Group. Perspectives on the Future of Community: Vanessa DiMauro’s View In this post – one of a new series on the future of community that we will be featuring on this blog in the coming months – we are delighted to have as our guest Vanessa DiMauro, CEO of Leader Networks, a leader in creating social strategies and online communities for B2B businesses. Here are the insights Vanessa shared in our conversation. What are your overall observations on the future of community? How are communities driving the future of marketing?