I want to buy based on feedback from friends like me.
The great recession set the stage for new buying behaviors. Shoppers want to connect; and when they buy, they want to do so with greater certainty. A more conservative buyer is shopping. They have a growing distrust of advertising and branded social sites; and a greater need to connect them with ”friends like me!” As a result, the federation and unification of review data across multiple websites is a foundational element to the Rise of Social Commerce. This federated content combined with the use of expert insight –doctors, lawyers, sports enthusiasts– has two primary drivers: Let’s connect quicker! In this case study, the Pros and Cons are easily displayed and there is tabbed navigation to enable a user to quickly find reviews from people like them. If you don’t believe that the use of reviews is a powerful driver of customer buying decisions, get it straight from the mouths of the customer’s themselves. Tagged as: expotv, powerreviews, rise of social commerce, video reviews
Study: Social Sharing Icons Motivate CTR
GetResponse last week released an infographic which encapsulates in images the participation of social sharing options and entices an opinion at least, on email marketing campaign effectiveness under the influence of social networking. The study accounts for social media sharing through email using criteria from more than 2,200 million emails sent by GetResponse customers during 2011. This study compares the social sharing preferences of email marketers with the image and response these sites encourage, which may give the marketing a visual hook. The study indicates that of the customers responsible for these emails, 18.3% provide social sharing buttons and, of that 18.3%, most (over 91%) use a Facebook share button. The study also indicates that social sharing icons create interest with recipients, with 5.6% of emails sporting social sharing icons representing the percentage of recipients clicking through from the representative email.
Social Shopping Site sneakpeeq Sees 30% Growth
When I wrote about sneakpeeq in September, I mentioned that its approach to selling high-end items online was genius. The basic idea is this: You see an item that you like, and you click a “Peeq” button to flip the price tag around. It’s an action that you do every single time you shop in stores. Last week, the site launched out of beta with the addition of badges and a point system, and has seen over 30% growth in engagement. I spoke with Henry Kim, Co-Founder and President of sneakpeeq about what tweaks the company made to see such an increase in social sharing on Facebook and sales overall. Badges and point systems work The unique approach to buying online that sneakpeeq takes has enjoyed a lift from a new badge and point system. For example, if you share a lot of Kate Spade items, you can receive a “Kate Spade Ambassador Badge”, which shows your friends how in tune with the brand you are. You are given points for sharing, buying, and using the “Peeq” button to see the price of an item.
5 Ways to Turn Social Customers Into Brand Ambassadors
Duke Chung co-founded Parature in 2000, with a vision to provide superior customer support software accessible via the Internet. Today, Parature’s Software-as-a-Service (SaaS) product suite supports millions of end users worldwide. With the advent of social media channels, customer service has forever changed. Instead of shying away from social media, smart businesses will leverage their social channels to spread a positive brand reputation, to connect happy customers and to step up their customer support efforts. Consumers aren’t eager to blast negative messages about your company – unless your brand is unresponsive. Happy customers who get their issues resolved tell an average of four to six people about their positive experiences, according to the White House Office of Consumer Affairs. Here are the five best ways to turn customers into brand ambassadors through customer service. 1. Remember, most people on social networks aren't itching to post negative comments. 2. 3. 4. 5.
[Infographie] Portrait robot d’une e-shoppeuse sur Facebook
24h00, spécialiste du e-commerce féminin, vient de publier son deuxième observatoire sur les e-shoppeuses, consacré à l’étude des « femmes cyberacheteuses assidues ». Baptisée, « De la e-shoppeuse à la f-shoppeuse », cette deuxième édition s’est attachée à réaliser un focus sur le comportement des e-shoppeuses sur les réseaux sociaux et les smartphones. L’infographie suivante nous offre une synthèse des principaux résultats. On y apprend, entre autres, qu’une majorité des e-choppeuses (52%) utilisent Facebook pour optimiser leur consommation. Parmi les autres chiffres clefs : On dénombre 3M d’e-shoppeuses en France.Aujourd’hui les e-shoppeuses représentent une cyberacheteuse sur cinq.La e-shoppeuse est âgée de 39 ans en moyenne.Plus de la moitié des e-shoppeuses achètent sur internet plusieurs fois par mois.Elles transforment en moyenne 11 paniers par semestre auprès de 4 sites différents.70% ont fait des études supérieures.
How To Social Proof Your Google Adwords Campaigns
There was a time in the not-too-distant past when advertisers could operate search engine marketing campaigns using misleading or false claims. You could promise “24/7 customer service,” “amazing views,” “customer recommended” or whatever you could think of to sell a product, and there were few ways for consumers to truly vet your claims – until it was too late! Those days are ending, if they aren’t already completely over. Today, an advertiser with great marketing but a terrible product or customer service may be outright banned from most advertising channels, and will have a hard time profiting from the remaining few that allow him access. Mistreat your customers and you can get banned from Google AdWords, eBay, Amazon, and comparison shopping engines, not to mention getting slaughtered by bad reviews on Yelp and massively viral outrage via social media. Introducing A New Social Component: Google Plus Search is a “bottom of the funnel” channel, Facebook is “top of the funnel.”
10 Social Ways to Find and Send Gifts Online
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