Pricing Experiments You Might Not Know, But Can Learn From

Lots of entrepreneurs struggle with pricing. How much to charge? It’s clear that the right price can make all the difference – too low and you miss out on profit; too high and you miss out on sales. Don’t ask, can’t tell Asking people what they’d pay for and how much rarely works. [Tweet It!] For one thing people will tell you what they WANT to pay—which is obviously much less than what your product or service is actually WORTH. When it comes to money, people are unable to predict accurately whether they’d pay or not. Also it’s worth remembering that people really don’t know how much things are worth, what’s a fair price (which is the reason TV-shows like “The Price is Right” can actually exist). William Poundstone, the author Priceless: The Myth of Fair Value says this: “People tend to be clueless about prices. People are weird and irrational, and there’s much we don’t understand. Why does removing dollar signs from prices (24 instead of $24) increase sales? The Economist and decoy pricing

Extreme Programming Rules Planning User stories are written. Release planning creates the release schedule. Make frequent small releases. The project is divided into iterations. Iteration planning starts each iteration. Managing Give the team a dedicated open work space. Set a sustainable pace. A stand up meeting starts each day. The Project Velocity is measured. Move people around. Fix XP when it breaks. Designing Simplicity. Choose a system metaphor. Use CRC cards for design sessions. Create spike solutions to reduce risk. No functionality is added early. Refactor whenever and wherever possible.

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Windows shortcut How to Identify Your Online Target Audience and Sell More 66inShareinShare What’s more important, traffic or conversions? If you send me 50k people from a classic tractor repair website and 500 from a prominent marketing site, which one is going to be better for my business? Unless you’re in the pageview business, what you should first and foremost care about is conversions. The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. - Peter Drucker, influential business thinker of the 20th century If you want to increase conversions, you have to figure out who exactly is your primary target audience, what they want, what matters to them and what are the sources of friction for them. If you say your target audience is “pretty much everybody” or “anyone interested in my services”, you don’t have much of a chance to boost conversions. Why identifying your target audience matters If you know… … and so on and so forth. If you don’t have hard data, start with assumptions Talk to people Image source

colour psychology 25 Tech Terms Every Entrepreneur Should Know Credit: Sergey Nivens/Shutterstock Every field has its own "lingo" that goes with the territory. The tech industry is a prime example of this, with dozens of acronyms and complex software terms that may make you feel like you're reading another language. Even if you're not running a tech company, you likely use a lot of technology to help run your business. Server hosting. Other businesses may lease their servers from ISPs and self-maintain them. Data center. Back end. Virtual private network (VPN). Web app. Application programming interface (API). Technology stack. Domain name service (DNS). Open source. Machine learning. Cloud hosting. Software as a Service (SaaS). Content management systems (CMS). Custom software development. ERP software. Business intelligence (BI) software. Contract management software. Performance management software. Customer relationship management (CRM) software. Learning management system. Document management. Version control. Managed services. Engagement.

Best Long Drive india Michael Beck - A Better Way to Find Jobs on LinkedIn I don't think there's any doubt that LinkedIn is the king of social networking for business. It's a great platform with lots of features and high traffic. But when it comes to using it for career advancement, most people use it poorly. They dutifully establish a profile and create the compulsory network of friends and coworkers with a handful of people from their past and present. Until they lose their job. The result? Let me offer a different LinkedIn strategy for advancing your career. There are three parts to this strategy and they need to be implemented prior to you needing a new job. Include a summary of your skills and philosophies. The second part of this strategy is to join vibrant, relevant LinkedIn groups. And then comes the final, most important step. You don't need to spend hours on end doing this. And guess who they'll call when they need someone?

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