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More Than Facebook: The Time Is Right For Social Business

More Than Facebook: The Time Is Right For Social Business

About eBossWatch - Rate Your Bad Boss, Avoid Sexual Harassment and Bullying Founded in 2007, eBossWatch is a leading career resource that enables job seekers and employees to share information about prospective and current employers. BossWatch enables people to anonymouslyֲ rate their bossesֲ and employers using a respectable evaluation survey so thatֲ job seekersֲ can search potential workplaces and can access inside information about what it's really like to work there. Asher Adelman is the founder of eBossWatch. After experiencing first-hand the nightmare of working in a hostile work environment, Asher decided that there had to be a better way for people to evaluate prospective employers and avoid bad bosses. Asher has worked in the software, medical device, and venture capital industries. Asher received his MBA from the Paul Merage School of Business at the University of California, Irvine and holds a BA in history from the University of California, San Diego.

Deconstructing Your Social Business Plan For 2011 Originally posted on Logic + Emotion. It’s 2011 and as you gear up for planning initiatives for the new year, it’s the best time ever to take a step back and think about what needs to be done before you take action. But before even doing that, you may want to think about how you’ve approached initiatives in the past. Here’s a simple framework to consider: Implementation & Execution If you’ve launched anything—whether it be a Facebook page, Twitter account, YouTube, or an internal communication/collaboration platform then you are to be congratulated because you have executed. Digital & Social Channel Strategy Above any execution should sit a sound strategy. Social Business Planning In my opinion, this is where you may want to consider starting if you are really serious about scaling and integrating across a large enterprise. People Process The rise of social media and your organization’s response means tweaking, re-inventing or coming up with new processes for doing things. Platforms

What Every CEO Needs to Know About the Cloud In 2010 an IBM survey of more than 1,500 CEOs worldwide revealed a troubling gap: Close to 80% of them believed their environment would grow much more complex in the coming years, but fewer than half thought their companies were well equipped to deal with this shift. The survey team called it “the largest leadership challenge identified in eight years of research.” Unfortunately, the information technology infrastructure at many large companies only makes this challenge more difficult. Their technology environments actually impede their ability to sense change and respond quickly. Cloud computing is a sharp departure from the status quo. To advocates of cloud computing, that’s the whole point. How important is cloud computing? At present, there’s a lot of uncertainty and skepticism around the cloud, particularly among technology professionals who have deep expertise with, or attachment to, on-premise computing. The Benefits of the Cloud

Do CEO's Need "Social" Leadership Instructions? In McKinsey’s article titled Leadership Lessons For Hard Times the leaders of 14 major companies, all seasoned CEOs or chairmen, were interviewed, asking them to reflect on what they felt they learned during hard times. The responses from the interviews McKinsey conducted were focused on communications, people and strategy. While the leaders of these companies emphasized common elements required of leadership during hard times, one must ask, do they understand social media is exactly about communications, people and strategy ? Forrester Research confirms that very few CEOs or board members at top global companies have any material presence on popular social media sites. Being absent from the market of conversations may mean not being aware of market sentiments. Should CEO’s Engage In Social Media? Many CEO’s believe they simply don’t have time to learn and engage with the social media environment. How and What Will CEO’s Need to Learn? What is a Hybrid CEO?

Social Media Success Is About Purpose (Not Technology) - Anthony J. Bradley and Mark P. McDonald by Anthony J. Bradley and Mark P. McDonald | 2:57 PM November 1, 2011 In the real estate world, there is a saying: “The three considerations that most impact value are location, location, and location.” In the world of social media, they are purpose, purpose, and purpose. Nothing impacts the success of a social media effort more than the choice of its purpose. What is a good purpose for social media? If you’re like most executives (and you’re being honest), probably not. No wonder most organizations struggle with gaining tangible and significant business value from social media. That deficiency often leads to a worst practice we call “provide and pray.” The lesson? Facebook’s core purpose is for people to easily track what their friends are doing. Yes, some social Web environments have strayed from their original purpose. Choosing the right purpose is difficult (much harder than providing the technology). Purpose is a business decision.

Social Leadership, Strategy & Management | Many people are calling themselves “social media strategist” because they think they understand the use of all things social. The reality is that while “all things social” play into a strategy. By itself social is not a strategy rather it is simply a new methodology for communications. All organizations have a strategy whether defined or not. The problem with undefined strategies is a lack of organized efforts aimed at accomplishing a vision. Where Does the Vision Come From? A good leader sees the future and envisions innovative products and services to create the future. future is about leading your market by the influence of new value resulting from innovative products and services you bring to market. Where Does the Strategy Come From? Building a sound strategy starts with verifying and shaping the leaders’ vision and determines whether the market will respond to the vision and will it create new revenue. Where Does Management Fit In?

Can you make money managing social media? In a blog post almost two years ago about the best business idea for social media marketing, I made a prediction that I think stands up. I said that there would be increasing demand for out-sourced social media management and content farms that would pump out low-cost, low value content in a Wal-Mart kind of way. I’m not not saying this is necessarily recommended! I just thought it would happen … and it is. Now, here’s the next big question … can you make money managing social media for others? My original prediction was based on a statement I heard at many companies: “Can you please just do this social media stuff for me?” Of the course the purists will contend that everybody should do their own social media because of the “authenticity” value. In my job as a consultant, and especially in my job as a college educator teaching grad-level students from a variety of corporations, I see many approaches to social media management. Medium-sized companies. Small businesses. Local support.

Warning: Information Armageddon | In an interview with the Wall Street Journal, Google CEO Eric Schmidt warns of the future consequences of social media and networks, and the vast amount of personal data that users put out there on the Web. The article goes on to describe how Google is looking for what is next – that is, a world where the Google Icon no longer dominates the center of our lives. He warns future societies about creating a “future” by documenting the past. A future president, CEO, or just a job hunter can be haunted forever by the words and images that are becoming indelible in social media today. Mr. Actually, I do not believe this to be true. All it would take is for humans to step up one more rung on the evolution ladder. Think of it like this: a dollar is used to store and exchange value yet it is completely anonymous – you don’t know very much about it’s past or future – you do not need to know much about the exchange device in order to carry out the transaction.

Get Bold: Using Social Media to Create a New Type of Social Business, from IBM Press INDIANAPOLIS--(BUSINESS WIRE)--Get Bold, new from IBM Press, provides readers the framework needed to drive maximum business value from social media. Written by IBM Vice President, Social Business and Collaboration Solutions Sandy Carter, the book includes specific strategies for building a truly “social” business that is more dynamic, collaborative, efficient, and customer-driven. Get Bold is available for purchase worldwide in print and eBook formats. “Get Bold: Using Social Media to Create a New Type of Social Business is a book to be embraced, studied, and implemented” Carter’s proven formula for success addresses goals, culture, governance, listening, trust, engagement, experience, processes, reputation/risk management, analytics, and globalization. Quote: “Get Bold: Using Social Media to Create a New Type of Social Business is a book to be embraced, studied, and implemented,” said Jeffrey Gitomer, author of The Little Red Book of Selling and Social BOOM! About Sandy Carter

Social: Useful vs. Useless | Lets take an exam. How many people using social are useful to you? How many are useless to you? Lets do another exam. Now define what defines your answers to these questions. What Are Useless Uses? We could probably fill textbooks, whoops, digital pages of useless examples of people and organizations using social media uselessly. Useless means having or being of no use and not able to give service or aid. Useful means a capable of being put to use, serviceable for an end or purpose, of a valuable or productive kind. What Makes You Useful? We hear and see people claiming to be “gurus” of “how to” do everything, anything and with anyone and everyone using this thing called “social media”. Get the best SEO Engine on the planet: Why? And then everybody thinks they are really your friend with messages like: Thanks for following me, connect with me on Facebook here: Why? With proclamations like these one wonders 1) is anyone managing anything useful 2) is anyone learning anything useful?

The End of Business Isn't The End of Strategy Brian Solis inShare118 I asked Jason Falls for a guest post to mark the release of his new book, “No Bulls–t Social Media“ Few can argue with the umbrella point of Brian’s latest book. Technology and the reclaiming of the marketplace by consumers has brought about the End of Business As Usual. Companies are collaborating internally, with customers and even one another far more than ever before. Businesses are becoming social, not just using social media. But let us not forget that while these social and power structure shifts in the marketplace seem to indicate that many businesses and their practices were broken, they weren’t completely broken. The process we should know that still holds its own in the new business landscape is strategic planning. For social media marketing specifically the biggest challenge most companies have in approaching the practice strategically is they lack a clear understanding of what social media marketing can do for the business. Strategy is not likely foreign to you.

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