background preloader

Branding Expert Martin Lindstrom - Author, Speaker & Fan of the Consumer

Branding Expert Martin Lindstrom - Author, Speaker & Fan of the Consumer

The first to discover that health warnings encourage smokers to smoke more. In response, several governments revise their advertising regulations. The U.S. introduces a new format for health warnings in 2012. by everosamilia May 14

Buyology
plusieurs recherches dont une : trois années de tests sur 2000 volontaires, avec le concours de 200 chercheurs, dix professeurs et un comité d'éthique. by everosamilia May 14

Related: